Green Lantern Teaming Up With Doritos For Interactive Campaign Alex Gerage, May 9, 2011 Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in the weeks leading up to its release. Although the campaign has yet to begin, we have some details regarding what is in it for you if you choose to participate. Hit the jump for more.The following message was posted on the official Doritos website:“We’re giving hundreds of free tickets away every day to Green Lantern. Get the exclusive digital comic and enter for a chance to appear as a Green Lantern in an upcoming comic book or as a character in an animated DVD. Check back soon.”Clicking the link takes viewers to a viral site for the campaign called AnyoneCanBeChosen.com. There, visitors are provided the following message:“Thank you for your interest in the promotion, but it hasn’t started yet. Please come back on 5/15/2011 after 12pm central time.”While it is still unclear what this campaign will entail, it appears that it will be far more interactive than simply buying a bag of chips with a picture of Hal Jordan on it. Green Lantern has obviously had a rocky road to the big screen thanks to the complexity of its post-production. Still, completed visual effects or not, many believed that if there was to be a marketing push before its release, now was the time. It appears Warner Bros. agrees, and is ramping up their marketing efforts for the June 17th release. Check back for more as the viral unfolds. Viral Marketing DoritosGreen Lantern
Two New NBC Late Night Viral Sites October 1, 2009October 1, 2009It looks like NBC has decided to get in the game of viral! And we say, the more the merrier. NBC has notified us of two new sites that are hitting the net. The first site came about on a skit entitled “Before Photoshop” during an airing of The Tonight… Read More
ARGs & Campaigns Solve Equation On “Let Me In” Viral Site To Get Prize September 9, 2010October 18, 2011The viral site HelpMe.net has been a treasure trove of fun for Overture’s Let Me In. We’ve seen morse code, riddles, and puzzles, and now we have math. Using the numbered objects around the creepy room shown on the main page, can you solve the equation on the chalkboard to… Read More
“Transformers: Age Of Extinction” Trailer May 15, 2014May 15, 2014Paramount has released a brand new trailer for Michael Bay’s fourth Transformer film, Transformers: Age Of Extinction. The film takes place years after the events of Dark Of The Moon where Autobots and Decepticons are left to hide from the humans that are hunting them down. But a new threat… Read More
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