Green Lantern Teaming Up With Doritos For Interactive Campaign Alex Gerage, May 9, 2011 Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in the weeks leading up to its release. Although the campaign has yet to begin, we have some details regarding what is in it for you if you choose to participate. Hit the jump for more.The following message was posted on the official Doritos website:“We’re giving hundreds of free tickets away every day to Green Lantern. Get the exclusive digital comic and enter for a chance to appear as a Green Lantern in an upcoming comic book or as a character in an animated DVD. Check back soon.”Clicking the link takes viewers to a viral site for the campaign called AnyoneCanBeChosen.com. There, visitors are provided the following message:“Thank you for your interest in the promotion, but it hasn’t started yet. Please come back on 5/15/2011 after 12pm central time.”While it is still unclear what this campaign will entail, it appears that it will be far more interactive than simply buying a bag of chips with a picture of Hal Jordan on it. Green Lantern has obviously had a rocky road to the big screen thanks to the complexity of its post-production. Still, completed visual effects or not, many believed that if there was to be a marketing push before its release, now was the time. It appears Warner Bros. agrees, and is ramping up their marketing efforts for the June 17th release. Check back for more as the viral unfolds. Viral Marketing DoritosGreen Lantern
Tron Legacy Updates: Special IMAX Scenes and New Photo Shows Flynn’s Arcade March 1, 2010December 1, 2010The latest Tron Legacy ARG event is over, and now we are just waiting for the trailer to premiere online later this week. Until then, we have a few updates regarding the IMAX release of the film and a new photo that has Flynn’s Arcade in it. Catch up after… Read More
“Men In Black III” Viral Takes Page From “District 9”, Plus New Video From BugEyes March 6, 2012April 1, 2012Back in November, we told you about the beginning of a viral campaign for the upcoming sci-fi adventure comedy Men in Black III. There hadn’t been much movement, unfortunately, until today, when we got a new activity that should remind you of District 9. Details after the break. Read More
Could This Weird Video Be Viral for a Band? December 9, 2009March 16, 2010Thanks to the lack of a comprehensive viral campaign the likes of District 9 or 2012, we have a little more time now to find some more obscure viral. Check out the video below, posted on a YouTube account titled “iamamiwhoami“. I have to warn you first that it’s a… Read More
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