“Real Steel” Sends Out WRB Posters! Caleb Hamilton, May 9, 2011May 9, 2011 A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to unlock more of the history. After entering the codes and submitting your mailing info, you were told that you may be receiving a prize in the mail. Well, that prize arrived today. Read on to find out what it is!You may come home to a poster tube one day this week. I, for one, was completely surprised by its arrival. I knew I hadn’t ordered a poster from Ebay or Disney Movie Rewards and a quick look over of the mailing label revealed that it was sent from the WRB. I quickly ran in the house and opened the tube. Below is a photo of the very high-quality poster of “The Basics of The Boom” and the note that came with it, which lead to the next part of the viral. The basics include 6 rules, a checklist to see if “…you have what it takes to bring the mechanized pain…”, and the judges’ scorecard. The poster also has other smaller details that you can check out when (if) you get one. Also on the back of the poster, is an image of one of the robots, Noisy Boy. On the front of the poster, under the Judges’ Card, there is a series of numbers. The posters lead to the next stage of the viral. Thanks to Gupfee at Unfiction, we’ve been able to figure out what the numbers are for.The numbers correspond to the rules and letters on the poster. First number tells you what rule, 2nd number tells you how many letters to count over (don’t count spaces). The answer is SLASH CONTENDER, leading tohttp://wrb.com/contender Then you enter the kanji letters as they appear under the noisy boy name on the poster, and you unlock another achievement and you get a animation/video of the noisy boy robot that you can mouse over for more info.You can go directly to the animated look at Noisy Boy here and see a quick clip from the movie after reviewing every part of Noisy Boy and collecting 9 squares. Be sure to look carefully when exploring the robot!Real Steel opens in theaters October 7th! ARGs & Campaigns Viral Marketing DisneyHugh JackmanMailReal SteelShawn LevyWalt Disney Pictures
Jimmy Kimmel’s “Movie: The Movie” Is the Most Epic Movie Ever February 27, 2012February 27, 2012On Sunday night, Jimmy Kimmel hosted Jimmy Kimmel Live: After the Academy Awards, and on the show he premiered the trailer for his epic film, Movie: The Movie. The 8 minute long trailer features almost every actor and actress in Hollywood, and even gets a few cameos from directors J.J…. Read More
Comic-Con 2013: “Ender’s Game” Panel Coverage, Footage Reaction, & Harrison Ford July 18, 2013July 18, 2013The 2013 San Diego Comic-Con officially kicked off it’s festivities with a few smaller panels for geek-related films, but the one panel that everyone must have been waiting for is Ender’s Game. Based on the Orson Scott Card novel of the same name, Ender’s Game follows the story of the… Read More
Read Castle’s Twitter Story “The Case of the Fallen Angel” September 19, 2010October 18, 2011This year’s Comic-Con panel for ABC’s hit show Castle revealed a new Twitter narrative titled “The Case of the Fallen Angel”. The show has been using the Twitter account regularly for title character Richard Castle since the first season, and even had a similar narrative during last year’s summer break…. Read More