“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
“World War Z” Mobile Game Coming May 30th May 16, 2013While you wait for the Summer blockbuster World War Z to finally hit theaters June 21st, you can get in on the zombie fun yourself with a new mobile game for the film that will be available at the end of this month. Get all the details after the break,… Read More
J.K. Rowling Adds Another Harry Potter Story To Pottermore July 8, 2014July 8, 2014Harry Potter and the Deathly Hollows marked the end of a legendary run of Young Adult novels. The series of novels closed with the titular character and friends having aged, matured, and watching a new generation learning different forms of magic and wizardary. Now with his own family to take… Read More
BMW Mini Pays Homage to “The Italian Job” With Short Film June 18, 2012June 18, 2012The 1969 British caper The Italian Job famously featured the Mini Cooper prominently, instantly etching the car in cinema and cultural history. BMW now owns the brand, and they have created a short film called “The Britalian Job” to pay homage to the film, as well as promote their partnership… Read More