“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
Be Part Of the Long Khan! July 5, 2011July 6, 2011Premium movie channel EPIX is counting down to its 48-hour marathon dedicated to Captain Kirk himself, William Shatner. Shatner-Palooza kicks off July 21th with the premiere of Shatner’s documentary, The Captains, in which he interviews every actor to portray a starship or space station captain in a Star Trek series… Read More
12 Days of Viral – DAY ONE December 13, 2009December 13, 2009On the first day of viral, my movie gave to me….. A trailer without a title. This is the main thing that got this site in business, so I’m going to lead off with it. Of course, I’m talking about Cloverfield. Who can ever forget that exciting trailer that gave… Read More
Facebook Premieres “X-Men: First Class” Trailer, Promises New Content February 10, 2011Lost amidst the excitement for upcoming comic book films like Captain America: First Avenger, Thor, and Green Lantern, is the Matthew Vaughn-directed X-Men: First Class. For a day at least, it appears the film will be alone in the spotlight, because 20th Century Fox has released the first trailer via… Read More