“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
Viral Marketing Cool Viral Marketing for “Elysium” Around NY, LA and Vancouver July 6, 2013The makers of Elysium have already invaded the internet with a few viral sites to help promote the new sci-fi film by Neil Blomkamp. Now, they’ve gone into the real world with some new viral ads similar to some of the stuff they did for Blomkamp’s District 9 film. See… Read More
2012: You have One New Message September 15, 2009And it’s not a pleasant one. There is a new audio clip from Soren Ulfert’s voice mail, and its the same upset gentleman from the first one that we wrote about. Now, he’s had it. Take a listen (via ThisIsTheEnd) Now I’ve mentioned that I feel that Adrian Helmsley is… Read More
Salt: Day X Exists Game Is Now Live May 17, 2010May 17, 2010Last month we told you about the Day X Exists website for the action spy movie Salt starring Angelina Jolie. Now the game within the site has officially launched, and you have a chance to do what every guy dreams: catch Angelina Jolie. Check out the details after the break. Read More