“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
Viral Video Round Up: Prometheus, The Lion King, The Simpsons, Dark Knight Rises, 2011 Cinema, And More! January 1, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Viral Campaign for Found Footage Film “The Dinosaur Project” Discovered August 4, 2012August 4, 2012 The British Cryptozoological Society was set up in 1988 in order to bring the world the truth about unknown creatures. Through documented sightings and other forms of evidence, the society seeks to confirm the existence of creatures such as the New Jersey Devil and the extinct Tasmanian Tiger. Their latest… Read More
Can You Kick Ass? New Contest Announced February 12, 2010February 13, 2010Ever dreamed of becoming a superhero? Well,Kick-Ass is offering you the chance to become one on Facebook. Lionsgate has launched the “Become a Superhero “contest to mark the launch of the film, and is giving you the opportunity to upload your photo, create your superhero pose, and launch your name… Read More