“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
Friendless South Park Character Gets Facebook Page April 18, 2010April 18, 2010We really should have seen this coming. Last week we discussed a recent episode of South Park that covered, among other things, Facebook. In the show, a character is introduced named Kip Drordy. Kip has no friends until Kyle kindly adds him. The episode revolved this fake friendship, and now… Read More
When Virals Fail To Live Up to Their Potential April 7, 2011April 7, 2011Movie virals have always been a huge part of the film industry since the dawn of its simplest form; the movie trailer. Its only now that virals have become more prevalent to studios since they introduced a more interactive version for fans and moviegoers. There are effective virals, the virals… Read More
Trip Your Balls Off To Ellie Goulding’s “Lights” January 14, 2012January 14, 2012Briefly: We don’t cover music very often here at MovieViral, but we like to branch out on occasion, and this is one of those. You may have heard Ellie Goulding’s hit song “Lights” on the radio in the past year, but when you try what her website simply calls “An… Read More