“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
Universal Buys “Grim Night” After Trailer Goes Viral October 27, 2011October 27, 2011You know your work never goes unnoticed when you have studios vying for your indie work. That’s what happen when Universal won the rights to Brandon Bestenheider and Allen Bey’s Grim Night. Basically the films is about two people who lock themselves in their homes in an effort to hide… Read More
Review: Star Trek Countdown April 11, 2009March 23, 2010In the months leading up to the May 8th release of Star Trek, the producer and writers of film have been releasing a mini-series of comic books titled “Countdown.” The purpose of these four comic books, published this month as one graphic novel, is to the bridge the gap between… Read More
American Idol Audition Clip Goes Viral, Gets Parodied January 15, 2010January 15, 2010Since there has been a YouTube, there has always been an outlet for television clips that would otherwise go unnoticed and wash away into the abyss. Sometimes it can be hurtful to a television show to have clips leak online, but usually it’s a great way to get more eyes… Read More