“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
Spider-Man and USPS Partner For ‘Amazing Delivery’ Campaign March 20, 2014March 20, 2014With seemingly dozens of trailers and clips already released, I was beginning to think Sony Pictures and The Amazing Spider-Man 2 were going to forgo traditional product tie-ins and promotional campaigns, and instead just inundate fans with footage from the movie until it’s released in full in May. While more preview footage is… Read More
New “Walking Dead” Web Series Debuts October 1st September 23, 2012September 23, 2012Last year, AMC released a short web series before the Season 2 premiere of The Walking Dead, giving us a glimpse into this world from another angle. Leading up to Season 3 of the zombie series, AMC is back at it again. Get the details after the break. Read More
The Full Version of “The Inside Experience” Debuts Online To Mixed Reviews September 7, 2011If you’ve followed our coverage of The Inside Experience, then this is the moment you have been waiting for. All the episodes and online components to the “First Interactive Social Horror Film Experience” have been put together into one film, but are fans satisfied? Watch it for yourself after the… Read More