“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
“Avengers: Age of Ultron”: Have the Best Day Ever with RDJ; New Trailer Thursday! March 3, 2015March 4, 2015We’re a little less than two months away from the debut of Marvel Studio’s follow up to its billion-dollar grossing juggernaut, Avengers: Age of Ultron! The marketing campaign is in full swing now with character poster reveals, TV Spots and now contests. Omaze and Robert Downey, Jr. are offering fans a… Read More
“Tangled” Round Up: Contest, Ads, And Interviews October 25, 2010Disney’s Tangled had a huge jump in their marketing not to long ago, and as expected it was the first of many more to come. A few wanted/found videos uploaded to YouTube aren’t the only things Tangled is giving us, though. Learn about Tangled sweepstakes, wanted ads, and more after… Read More
“We Are What We Are” Interactive Gif Introduces You To The Parker Sisters September 30, 2013September 30, 2013If you haven’t heard of Jim Mickle‘s We Are What We Are, which debuted earlier this year at the 2013 Sundance Film Festival and was in the Directors’ Fortnight section at the 2013 Cannes Film Festival, don’t worry not too many people have. The film is actually remake of the… Read More