“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
New Inception Viral Website Includes Dream Machine, Leads To New Game April 5, 2010June 12, 2010With the release of Christopher Nolan’s thriller Inception drawing closer, the mysterious film has to find a way to connect to people, so they will bother to see it in theaters. There’s also that viral campaign they seem to be trying to do. This weekend we got more information about… Read More
Total Recall: Personalized Rekall Videos and Comic-Con July 5, 2012July 8, 2012Last month, we told you about WelcomeToRekall.com, the viral website for this summer’s sci-fi action remake Total Recall. The website is home to Rekall, a company that implants memories so that you can have a vacation without actually going anywhere or wasting any time. Now you can actually see how… Read More
Want to Survive 2012? Buy a Ticket! Plus We Have the Winner Of the Post-2012 Election! November 5, 2009November 5, 2009Update: Soren has now blogged about the tickets, saying we need to pursue this because it’s our only lead. What I found interesting was that he didn’t know the ark was real. I had no idea that there was a Naaczaal, much less that there were passes, nor that they… Read More