“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
Video of the Week: The Muppets Bohemian Rhapsody November 28, 2009April 28, 2010Ok, so we don’t really have a VOTW feature, but this music video is a few days old and is so great, I had to post it. Muppets Studio (part of Walt Disney) has posted a video on YouTube of the classic Muppet characters singing Queen’s hit Bohemian Rhapsody. I… Read More
Don’t Touch Leighton Meester’s Shit February 1, 2011Screen Gems brings the thriller The Roommate to theaters this Friday, but right now, star Leighton Meester (who plays the psycho title character) wants you to stop touching her shit, and she’s even made a PSA for it on CollegeHumor. Take a look after the break. Read More
Help Disney Celebrate The World Premiere of “Pirates of the Caribbean: On Stranger Tides” And Win Prizes! May 6, 2011Tomorrow, Saturday May 7th, will be the world premiere of Walt Disney Studios’ Pirates of the Caribbean: On Stranger Tides, the fourth installment in the lucrative action adventure franchise, and it will be held of course at Disneyland. To celebrate, Disney is letting you get involved with Twitter and the… Read More