“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
District 9 Viral: New MNU Spreads Lies Video August 13, 2009Christopher of MNUSpreadsLies.com has a new blog with a video of a woman saying we should treat the non-humans with respect because they haven’t done anything to us. With the film opening up tomorrow (and select screenings tonight at midnight), there are sure to be some last minute viral updates… Read More
“Prometheus” Viral Vid: Meet David, Weyland Industries’ Latest Android April 17, 2012April 17, 2012“What is it about robots that makes them so robotic?” We’ve seen some very exciting reveals from the Weyland Industries Prometheus viral in the past month. First we saw Guy Pearce as Peter Weyland in a TEDTalk from 2023. Then we were able to invest in Weyland Industries and got… Read More
The Office Updates Webisode Site, Series to Premiere October 28th October 24, 2010A few weeks back, we reported on NBC’s announcement of the new The Office webisode series titled, “The 3rd Floor.” The series centers on a horror film that several members of Dunder Mifflin put together. A viral site for the project went live at the time of the announcement, but… Read More