“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
2012: BE THERE! October 2, 2009October 2, 2009Something big is going to happen..but what? Soren Ulfert’s blog is telling us where and when, just not what we can expect. Two days before our… party… I’ll send my message out to you from 8am to noon. One day before I’ll transmit from 3pm to 6pm. For now, go… Read More
Twitter Powers Flight for “Pan Am” September 23, 2011Twitter has gone from a simple social network to a power supply for Pan Am flights. Of course this has to do with Pan Am, the new show premiering this Sunday on ABC. Find out how you can win a retro Pan Am bag and unlock exclusive clips of the… Read More
New Scott Pilgrim vs. The World Contest Wants You To Battle Other Bands May 6, 2010July 10, 2010Calling all musicians! If you are part of a budding band and are also excited for the new Edgar Wright film, Scott Pilgrim vs. the World, then there’s a contest going on you might want to check out. Hit the jump for more details. Read More