“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
Stephen Colbert To Sing Rebecca Black’s “Friday” With The Roots March 30, 2011March 30, 2011How’s that for a headline? On Monday, Stephen Colbert came on Late Night With Jimmy Fallon and made host Fallon fulfill a promise to match his own donation of $26,000 to DonorsChoose.org/fallon-colbert-project. However, Fallon made no promise, so he countered by having Colbert promise to sing the viral sensation “Friday”… Read More
The Evolution of the Zombie [Infographic] August 7, 2013August 6, 2013We all love zombies, but where did they come from? I don’t mean whether its a virus or Revelations, but rather how they came into popular culture. Well, Wish.co.uk has created an infographic that helps to explain just that. Check it out after the break. Read More
Check Out These Fan Made Soundtracks for Tron Legacy, Kick-Ass, Repo Men and More May 11, 2010May 11, 2010Vitaliy Zavadskyy is a freelance composer and self-proclaimed “novice music artist” based in Toronto. Through his popular YouTube and Myspace accounts, he’s been releasing fan made single song film soundtracks for years, most recently posting one for Tron Legacy. Check out that song, as well as ones for Repo Men… Read More