“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
Oreo Brand Goes Global With Its Marketing For The New “Transformers” Film May 15, 2014The well-known cookie brand Oreo has done some movie tie-ins in the past, but nothing like this. For the first time ever, it’s inked a global movie marketing deal with Paramount Pictures to help promote their upcoming film, Transformers: Age of Extinction. After the break, find out some of the… Read More
“Muppets Most Wanted” Viral Marketing Campaign Launches Constantine BadFrog.Me Viral Site March 13, 2014March 13, 2014The viral marketing campaign for Muppets Most Wanted has appeared on Super Bowl spots, parodied Spy-genre movie posters, campaigned for Awards they are not eligible for, mocked the internet, even spited Adele Dazeem. Now the marketing team has launched a whole new site to help promote the upcoming movie before… Read More
Google Hires “Pokémon” Masters! June 17, 2014June 17, 2014Back on April Fool’s Day, Google Maps rolled out their Pokémon Challenge. People had to use their Google Maps app to find Pokémon hidden around their area. It was a “job interview” for the newly created role of Pokémon Master at Google. Of course there really wasn’t a Pokémon Master… Read More