“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
“The Signal” Viral Campaign Locates New Clips And Images May 8, 2014May 8, 2014The Signal is perhaps one of the more interesting viral marketing campaigns we have come across due to the fact that it is not one we would see unless it came from a blockbuster tentpole film. The premise of the William Eubank-directed sci-fi thriller certainly lends itself to have a… Read More
AdWeek’s Best of 2000s Includes Viral Videos, Super Bowl Ads, and More December 16, 2009Adweek, the leading source of news for the advertising industry, has compiled their list of greatest hits of the decade. While most of the categories are for regular advertising, there are some interesting categories worth taking a look at. Their “Media” section has such categories as best Web Site (YouTube),… Read More
District 9 Game, Asexual Aliens, and an Apocalyptic Flu? July 2, 2009July 15, 2009Wow! A busy day in viral! Right now we are looking at a couple of updates to the District 9 movie. One of them, is a new video on MNUSpeadsLies that shows the productive system of the non-humans. The non-humans are asexual. How about that. Does this mean the movie… Read More