“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
You Can Decide How “Terra Nova” Ends…If You Buy the DVD September 16, 2012I was one of the few fans of Fox’s sci fi series Terra Nova, and was obviously sad to see it cancelled after only 11 episodes. The show ended on a cliffhanger, but the time travel series came out on DVD this week, and if you bought a copy, then… Read More
Send DISH Network A Message in the “Hey DISH, Where’s My AMC?” Video Contest! August 6, 2012August 6, 2012Imagine sitting in your living room, watching a very exciting episode of AMC’s The Walking Dead and suddenly the screen goes blank. Shortly a message appears on the screen from DISH Network, “Sorry, we no longer offer this channel.” What would you do? Throw your recliner at the television? Perhaps… Read More
Viral Marketing Tom Cruise’s “Jack Reacher” Answers Your Questions April 26, 2013To help promote the upcoming home video release of Tom Cruise’s recent action film, Jack Reacher, they’ve created a page on their site, where you can ask advice of the movie’s main character. Find out how you can get answers to your advice-type questions from an imaginary action hero after the break. Read More