“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
2012: Chicago Drop Location Findings October 9, 2009October 10, 2009For those following the 2012 viral campaign and the IHC conspiracy subplot, we’ve got a good update for you. Thanks to member Lightning257 of the unfiction forum, we now have the information from the Chicago drop location. They picked up the package and it had a coded memo and flash… Read More
“Prometheus” Facebook Page to Feature Fan Art on “Fan Fridays” April 7, 2012April 7, 2012With the release of Prometheus just about two months away, the viral for the film seems to have taken a break. However, fans of Ridley Scott’s Alien franchise are congregating at the film’s official Facebook page. They comment on page updates, share theories about the film and even post art… Read More
Iamamiwhoami Viral: Package Sent to MTV March 6, 2010I am very thankful to have a name to call this new viral other than “disturbing anonymous viral video collection”, or something of the sort. As we reported earlier in the week, a series of, you guessed it, disturbing videos have been posted to the YouTube account “Iamamiwhoami”. The very… Read More