“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
M. Night Shyamalan Spoofs His ‘Devil’ Trailer August 27, 2010While the trailer for M. Night Shyamalan’s Devil has caused a stir for the wrong reason (despite it looking good, audiences groan out loud when his name comes up), Shyamalan has kept a good sense of humor. He stars in a Devil parody trailer featured on MTV called “Escalation”, where… Read More
2012: Atlanta Drop Results, Only One Left October 19, 2009Wednesday is the last drop for the IHC packages, so for those following this aspect of the 2012 viral, it’s time to start putting everything together. We are one step closer today with the Atlanta drop packages being picked up. Again, for those unfamiliar with the drop locations, as part… Read More
Follow the Events of HBO’s The Pacific With Interactive Battle Map March 17, 2010HBO’s WWII mini series The Pacific debuted this Sunday, and fortunately the network has provided a few different and innovative ways in which you can keep up with the series. The premiere episode is currently available on their website, but you can also follow along the course of the series… Read More