Kung Fu Panda Karate Chops YouTube Dan Koelsch, May 12, 2011 May 26th sees the theatrical release of Kung Fu Panda 2, the sequel to the hit animated film from 2008. To promote the release, Dreamworks Animation has gotten social media experts The Visionaire Group to help Po showcase his skills on YouTube. Get the full details after the break. In the film, Po (voiced by Jack Black) is a plus-size panda who was surprisingly chosen as a Dragon Warrior and now must join forces with new kung fu masters to take on an old enemy. Check out the video below where Black finds a unique way to get into character after playing around with his signature catch phrase (skadoosh!).Where does he walk off to? Click on the video like it asks you to, and you’ll be taken to the official Kung Fu Panda 2 YouTube Channel, where Jack Black returns as Po and uses his Kung Fu on the video sharing website. Go ahead and play around with it. My favorite part is how Po’s eyes follow your cursor, and his stomach growls when the cursor is over it. You also get access to other easter eggs like fortune cookies and hidden videos. See if you can find them all!You may remember that The Expendables did something similar last year, which shouldn’t be surprising considering The Visionaire Group, a company whose work we have covered on several occasions, did that “interactive brand channel” as well. Social Networks Viral Marketing Viral Videos Kung Fu Panda 2The Visionaire GroupViral videoYouTube
“The Social Network” Teaser Trailer Released June 25, 2010June 25, 2010The first teaser trailer for The Social Network has been released exclusively on Mashable. The movie narrates the formation and early success of the popular social networking website Facebook, and it looks pretty good. While the teaser lacks in detail, it’s defiantly appealing. Check out the trailer after the jump. Read More
Lionsgate’s “Warrior” Asks “What Do You Fight For?” August 17, 2011On September 9th, sport drama Warrior from Lionsgate opens in theaters. The film is about two brothers, played by Tom Hardy and Joel Edgerton, who enter an MMA tournament for different reasons and end up having to face each other. The film’s official website has a contest that is looking… Read More
Real Steel: Train Your WRB Robot! August 1, 2011The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB… Read More