Get Ready to Be “Green with Envy” Caleb Hamilton, May 23, 2011 Over the weekend, audiences who saw Pirates of the Caribbean: On Stranger Tides were shown a trailer for a film called Green with Envy starring Amy Adams and Jason Segel as a young couple who take a romantic trip to Hollywood for their anniversary. But all is not what it seems, and Green with Envy seems to be a cover for another movie. Find out more after the jump!This film appears to be a romantic comedy, but why would it be advertised with a Disney movie like Pirates? Before you read on, watch the trailer below which debuted on YouTube today: http://youtu.be/6CloKbXtD28 So, Green with Envy is really Disney’s The Muppets. Disney presented this trailer in an interesting way, usually fake or working titles are used during filming to conceal the identity of high profile films (Rory’s Choice=The Dark Knight). We’ll keep an eye on this to see if an expanded viral campaign starts (it seems it already has with the Facebook page being established), or if Disney will continue to market the Muppet’s return through viral videos.Here is a teaser poster for Green with Envy with a Muppet hidden in the image. Can you spot it? (Click for a larger version)Directed by James Bobin (Flight of the Conchords), Green with Envy The Muppets follows Walter, the world’s biggest Muppets fan (a Muppet puppet himself) and his friends Gary (Jason Segel) and Mary (Amy Adams), who must save Muppet Theater by getting the band back together, so to speak, to stage an “old-fashioned extravaganza.” The cast is full of great celebrity cameos and other appearances, including Lady Gaga, Chris Cooper, Rashida Jones, Zach Galifianakis, Ricky Gervais, Alan Arkin and Billy Crystal.The Muppets will hit the big screen this Thanksgiving! Viral Marketing Viral Videos DisneyGreen with EnvyThe MuppetsTrailer
Zach Braff Defends Using Kickstarter To Fund “Wish I Was Here” May 9, 2013It’s hard to imagine that a filmmaker and actor of Zach Braff’s caliber has a hard time to find any sort of financing for his projects. Garden State was much more than an indie film, it was a solid hit, but since then Braff has had a difficult time locking… Read More
S.H.I.E.L.D. Brings Recruitment Campaign to WonderCon! April 2, 2011A couple weeks ago, we reported that a viral campaign for Marvel Studios’ Thor began at C2E2 (Chicago Comics and Entertainment Expo). The secret government agency from the Marvel Universe, S.H.I.E.L.D., set up shop to begin recruiting agents. Today at WonderCon, S.H.I.E.L.D. showed up to recruit more potential agents. Read… Read More
Play The ‘Source Code’ Social Media Game March 10, 2011May 12, 2011Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken… Read More