Get Ready to Be “Green with Envy” Caleb Hamilton, May 23, 2011 Over the weekend, audiences who saw Pirates of the Caribbean: On Stranger Tides were shown a trailer for a film called Green with Envy starring Amy Adams and Jason Segel as a young couple who take a romantic trip to Hollywood for their anniversary. But all is not what it seems, and Green with Envy seems to be a cover for another movie. Find out more after the jump!This film appears to be a romantic comedy, but why would it be advertised with a Disney movie like Pirates? Before you read on, watch the trailer below which debuted on YouTube today: http://youtu.be/6CloKbXtD28 So, Green with Envy is really Disney’s The Muppets. Disney presented this trailer in an interesting way, usually fake or working titles are used during filming to conceal the identity of high profile films (Rory’s Choice=The Dark Knight). We’ll keep an eye on this to see if an expanded viral campaign starts (it seems it already has with the Facebook page being established), or if Disney will continue to market the Muppet’s return through viral videos.Here is a teaser poster for Green with Envy with a Muppet hidden in the image. Can you spot it? (Click for a larger version)Directed by James Bobin (Flight of the Conchords), Green with Envy The Muppets follows Walter, the world’s biggest Muppets fan (a Muppet puppet himself) and his friends Gary (Jason Segel) and Mary (Amy Adams), who must save Muppet Theater by getting the band back together, so to speak, to stage an “old-fashioned extravaganza.” The cast is full of great celebrity cameos and other appearances, including Lady Gaga, Chris Cooper, Rashida Jones, Zach Galifianakis, Ricky Gervais, Alan Arkin and Billy Crystal.The Muppets will hit the big screen this Thanksgiving! Viral Marketing Viral Videos DisneyGreen with EnvyThe MuppetsTrailer
South Park Episode Sparks ‘Everybody Draw Mohammed Day’ April 26, 2010May 3, 2010After over 200 episodes in 14 seasons, Comedy Central’s South Park still has the ability to ruffle feathers and create cultural chaos. In their latest episode, titled “200”, has a subplot that features the prophet Mohammed (also spelled Muhammad), the most important figure in Islamic faith next to Allah himself…. Read More
“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign February 26, 2013Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour… Read More
Create Your Very Own ‘The LEGO Movie’ Sig Fig November 4, 2013November 4, 2013The LEGO Movie marketing campaign has taken a slight shift to the viral angle. We’ve previously posted a contest the film held where the winner would be a part of the film. Chances are if you are reading this post, you probably didn’t win, but the Warner Bros. team doesn’t… Read More