Get Ready to Be “Green with Envy” Caleb Hamilton, May 23, 2011 Over the weekend, audiences who saw Pirates of the Caribbean: On Stranger Tides were shown a trailer for a film called Green with Envy starring Amy Adams and Jason Segel as a young couple who take a romantic trip to Hollywood for their anniversary. But all is not what it seems, and Green with Envy seems to be a cover for another movie. Find out more after the jump!This film appears to be a romantic comedy, but why would it be advertised with a Disney movie like Pirates? Before you read on, watch the trailer below which debuted on YouTube today: http://youtu.be/6CloKbXtD28 So, Green with Envy is really Disney’s The Muppets. Disney presented this trailer in an interesting way, usually fake or working titles are used during filming to conceal the identity of high profile films (Rory’s Choice=The Dark Knight). We’ll keep an eye on this to see if an expanded viral campaign starts (it seems it already has with the Facebook page being established), or if Disney will continue to market the Muppet’s return through viral videos.Here is a teaser poster for Green with Envy with a Muppet hidden in the image. Can you spot it? (Click for a larger version)Directed by James Bobin (Flight of the Conchords), Green with Envy The Muppets follows Walter, the world’s biggest Muppets fan (a Muppet puppet himself) and his friends Gary (Jason Segel) and Mary (Amy Adams), who must save Muppet Theater by getting the band back together, so to speak, to stage an “old-fashioned extravaganza.” The cast is full of great celebrity cameos and other appearances, including Lady Gaga, Chris Cooper, Rashida Jones, Zach Galifianakis, Ricky Gervais, Alan Arkin and Billy Crystal.The Muppets will hit the big screen this Thanksgiving! Viral Marketing Viral Videos DisneyGreen with EnvyThe MuppetsTrailer
E! Online Helps Save One Bubble Show With Your Vote April 5, 2010April 5, 2010Every spring the television networks have to decide what shows to bring back for the fall schedule, and every spring fans desperately try to save their favorites that are on the bubble. Fortunately, they got someone watching their backs with E! Online. Find out how they are helping you save… Read More
“The Amazing Spider-Man” Viral Continues With Oscorp and Potential Event June 1, 2012June 2, 2012The Amazing Spider-Man viral campaign rages on with new updates through the Oscorp website. When we last checked in with the corporate site, one of the three games were available to play. Now all three are open, and with them come some easter eggs, including a possible event this month. Read More
New ‘Gone Girl’ Clip Released; Stream The Full Soundtrack Online September 25, 2014September 25, 201420th Century Fox launching a full scale marketing blitz for David Fincher‘s Gone Girl, starring Ben Affleck and Rosemund Pike. Just days after Nine Inch Nail’s Trent Reznor released a tease of the Gone Girl soundtrack online, NPR has released the full soundtrack for your streaming pleasure. Also Fox has… Read More