Get Ready to Be “Green with Envy” Caleb Hamilton, May 23, 2011 Over the weekend, audiences who saw Pirates of the Caribbean: On Stranger Tides were shown a trailer for a film called Green with Envy starring Amy Adams and Jason Segel as a young couple who take a romantic trip to Hollywood for their anniversary. But all is not what it seems, and Green with Envy seems to be a cover for another movie. Find out more after the jump!This film appears to be a romantic comedy, but why would it be advertised with a Disney movie like Pirates? Before you read on, watch the trailer below which debuted on YouTube today: http://youtu.be/6CloKbXtD28 So, Green with Envy is really Disney’s The Muppets. Disney presented this trailer in an interesting way, usually fake or working titles are used during filming to conceal the identity of high profile films (Rory’s Choice=The Dark Knight). We’ll keep an eye on this to see if an expanded viral campaign starts (it seems it already has with the Facebook page being established), or if Disney will continue to market the Muppet’s return through viral videos.Here is a teaser poster for Green with Envy with a Muppet hidden in the image. Can you spot it? (Click for a larger version)Directed by James Bobin (Flight of the Conchords), Green with Envy The Muppets follows Walter, the world’s biggest Muppets fan (a Muppet puppet himself) and his friends Gary (Jason Segel) and Mary (Amy Adams), who must save Muppet Theater by getting the band back together, so to speak, to stage an “old-fashioned extravaganza.” The cast is full of great celebrity cameos and other appearances, including Lady Gaga, Chris Cooper, Rashida Jones, Zach Galifianakis, Ricky Gervais, Alan Arkin and Billy Crystal.The Muppets will hit the big screen this Thanksgiving! Viral Marketing Viral Videos DisneyGreen with EnvyThe MuppetsTrailer
PBS Autotunes Mr. Roger’s For A New Generation June 7, 2012June 8, 2012It’s sad to think that some children will grow up never having been exposed to the classic television program, “Mr. Roger’s Neighborhood”. Well now, thanks to PBS and mash-up artist John D. Boswell, today’s generation will be treated to the ever-glowing, sneaker pimped Fred Rogers and his infinite wisdom. Hit… Read More
Marvel Giving Fans A 17-Minute Preview Of ‘Guardians Of The Galaxy” In IMAX; New Poster Revealed June 27, 2014June 27, 2014Well this pretty much guarantees that Guardians of the Galaxy won’t be at Comic-Con this year. Not too long after a Guardians of the Galaxy preview debuts at Disneyland on July 4th, Marvel Studios has announced that a 17 minute preview of the film will be hitting 150 IMAX screens… Read More
“Transformers: Age Of Extinction” Trailer Preview And Poster Debut March 3, 2014We all have opinions on the trailer preview, some may like it, others think its a nuisance. However you may feel about it, the trailer previews show no signs of going away any time soon. But some of them are a hit, like the Guardians of the Galaxy trailer preview,… Read More