Become a Test Subject For the Human Preservation Project Dan Koelsch, May 24, 2011June 1, 2011 A MovieViral reader who goes by Jonny Quest has clued us in to a pretty interesting alternate reality game website. The site is TestSubjectsNeeded.com, and is part of what these people are calling the Human Preservation Project. What is it for, and was it found? Get the details after the break. When you go to the website, you are greeted with a long paragraph about how the tests are not conventional and that they are looking for particular people to undergo experiments that will seemingly enhance their senses. The flashing “Start Evaluation Now” link takes you to the test, which is a LOST/Clockwork Orange barrage of images and sounds accompanied by questions about how you feel and such. It’s actually a bit disturbing.After your test, the site asks you to create a profile and sign up. They don’t say who they are, only that this is for the Human Preservation Project. There don’t seem to be any clues as to what they’re preserving us from, or how enhancing senses (if that is even what they are planning to do) would achieve that.What we do know, also thanks to Jonny, is that this is probably a campaign for 5 Gum, a brand of Wrigley gum whose slogan, “Stimulate Your Senses”, flashes on the screen near the end of the test. If true, it’s a bit of a let down, but a smart viral marketing ploy nontheless. Jonny found the site through a bit of morse code in the DC comic Flashpoint.What do you think of the site? Is it a letdown if this is for gum? Let us know in the comments below. Viral Marketing FlashPointTest Subjects NeededWrigley
“The Amazing Spider-Man” Viral Event Leads To Fan Screening Details June 22, 2012June 22, 2012As we expected, The Amazing Spider-Man had a viral event yesterday that lead to news of fan screenings in just over a week. I’m not going to spoil it above the fold, so get the full details after the jump. Read More
New Social Media Website Tout Has Promotions For “American Reunion” and “We Bought a Zoo” November 17, 2011Tout is a new social media website that acts like a video version of Twitter. You can upload 15 second video status updates to your profile to share around the web, and you can follow profiles that you like. The site seems to be making a big marketing push by… Read More
Viral Video: Chris Klein Auditions for Mamma Mia May 19, 2010There’s a video that has been on the Internet for only a day and is already spreading like wildfire. In what looks to be real leaked footage, actor Chris Klein (American Pie) auditions for a role in the 2008 musical Mamma Mia, which stars Amanda Seyfried and Meryl Streep. Usually… Read More
42 Entertainment CONFIRMED. Seattle Weekly had a QR code-only print ad (no mention of 5Gum). The seattleweekly.com site has an Ad Index and the QR code is there titled “42 Entertainment Ad”, under the category entertainment>concerts, festivals and events. Still no idea what this is for. http://bit.ly/jAfdKY
It is for 5 gum! In seventeen magazine there was an ad for 5 gum and a barcode thing at the bottom so i used the barcode scanner on my motorola atrix to scan it and it took me to some crazy website where i hd to look at weird pictures and describe how it made me feel.. then watch a video.. it had no point really lol
Got an ad at E3 advertising for people to go to “testsubjectsneeded.com”. The envelope was black with a “confidential” sticker sealing it. I completed the test up to the point where it started asking for my address. The fact that it was handed out at E3 made me think it was a game, but i’m not so sure since there were no references to gameplay at all.
At Bonnaroo 2011, they dropped millions of LED lights from plastic propellers from an airplane and skydivers. The lights filled the sky making it look like blue glitter….the absolute coolest thing I’ve ever seen at Bonnaroo! On the propellars there were the QR scan on one side and the website “missionicefly” on the other. Still no clue what it is for.
It will be a huge letdown if this is just for some stupid gum. A movie would be cool, but I suspect a video game like @halla suggests. I saw that at the bottom as well.
It was such a shame. I did the whole sign up thing. All they sent me in the mail was a package in metallic silver packaging with nothing in it but a stupid paper helicopter. Then a QR code was on the helicopter so I scanned it with my phone, it showed me a vid, had me do another assessment, then it told me to log back on on my computer, but nothing happened. So I dont get it. It was a big let down….