Become a Test Subject For the Human Preservation Project Dan Koelsch, May 24, 2011June 1, 2011 A MovieViral reader who goes by Jonny Quest has clued us in to a pretty interesting alternate reality game website. The site is TestSubjectsNeeded.com, and is part of what these people are calling the Human Preservation Project. What is it for, and was it found? Get the details after the break. When you go to the website, you are greeted with a long paragraph about how the tests are not conventional and that they are looking for particular people to undergo experiments that will seemingly enhance their senses. The flashing “Start Evaluation Now” link takes you to the test, which is a LOST/Clockwork Orange barrage of images and sounds accompanied by questions about how you feel and such. It’s actually a bit disturbing.After your test, the site asks you to create a profile and sign up. They don’t say who they are, only that this is for the Human Preservation Project. There don’t seem to be any clues as to what they’re preserving us from, or how enhancing senses (if that is even what they are planning to do) would achieve that.What we do know, also thanks to Jonny, is that this is probably a campaign for 5 Gum, a brand of Wrigley gum whose slogan, “Stimulate Your Senses”, flashes on the screen near the end of the test. If true, it’s a bit of a let down, but a smart viral marketing ploy nontheless. Jonny found the site through a bit of morse code in the DC comic Flashpoint.What do you think of the site? Is it a letdown if this is for gum? Let us know in the comments below. Viral Marketing FlashPointTest Subjects NeededWrigley
Viral Video: Will Ferrell’s Music Video For “Casa De Mi Padre” March 11, 2012Next Friday, an unusual film opens in theaters. Casa de mi Padre is a comedy starring Will Ferrell, but it’s all in Spanish. Ferrell plays a Mexican who has to save his father’s ranch. Thankfully, there are subtitles, and the film looks to have some potential. Funny or Die recently… Read More
The Office: Viral Updates After Murder Mystery Episode November 19, 2009If you watched last week’s episode of The Office, then you’ll definitely remember the murder mystery dinner party game Michael had the employees play. If you want to learn more about “Belles, Bourbon and Bullets”, head over to the official site: MondoMysteries.com. The company has other dinner parties that are… Read More
Train Railings Turn To Lightsabers in Japan September 26, 2011To promote the September 16th Blu-ray release of Star Wars: The Complete Saga in Japan, 20th Century Fox Home Entertainment Japan turned handrails of trains in Tokyo into lightsabers. According to Japan Trends, this is the first time the handrails have ever been used for advertising. See another photo after… Read More
Yeah it’s definitely from the Gum, but I logged in, created my badge and now the only thins that shows is a red countdown clock, lol don’t know what to do next
dude I got something in the mail from this shit and its like a flashing light and a peice of paper with one of those codes. does anyone know what the coordinates are?or where they point to?
I recieved my test subject identification card in the mail today from the Human Preservation Project. Inside was a pack of 5 Gum “Swerve”. Inside the gum is a url http://www.survivalcode.com/test, a code and a 2D barcode. Coincidence? I think not.
I rec’d the little lightning flutter – you know the old paper helicopter thing with a button strobe. I scanned the code that came with it and it sent me to the website. on the back of your inserted badge is a type of maze with some dots with arrows in them interesting! and the pack of gum has a scan box and a code and a web site. More and more interesting.
I’m a reporter working on a story about this game and would like to talk to you and any others that have played this game. Could you e-mail me at julie.jargon@wsj.com so we can connect by phone? Thanks.
I think this is very interesting. It reminds me of Lost, obviously (since Lock is one of the main characters) Lots of fun though! I just started, and it’s an interesting branding thing anyways. I’m buying more gum to get more codes to play more. (Obviously it works, and I enjoy that. haha)