Update to “What Is The #Super8Secret?” Caleb Hamilton, June 5, 2011 Briefly: We gave you a quick report on Thursday about a mysterious new viral site for the upcoming J.J. Abrams sci-fi thriller, Super 8. A couple of developments have been made in the story. First, a date and time have been set for the “Super 8 Secret” to be revealed (via /Film). You’ll want to check out the viral site at Noon PST on Tuesday (6/7). The next development is comes from the site itself. Now when you access the site and wait a few seconds, the question “What Is The #Super8Secret?” fades away and is replaced with a new hashtag: #MINT. We’ll find out what this all means on Tuesday. in the meantime, be sure to check for more updates right here and on our Twitter feed @MovieViral! ARGs & Campaigns Viral Marketing Super 8Super 8 SecretViral marketing
The Soapbox: Remakes And How People React To Them June 29, 2009June 29, 2009Recently, Ive noticed a certain amount of bitching stemming from announced remakes, such as ‘Flight of the Navigator’ and ‘Total Recall’. My question for the week is, why do people bitch about remakes? Remakes are both a good and a bad thing. On one hand, remakes allow talented filmmakers to… Read More
Super 8 Viral Update: “They got to him” April 24, 2011When we last left the Super 8 viral campaign, we knew that fish enthusiast Josh Minker’s dad worked on a secret government research project involving something extraterrestrial, and that the man Josh has been communicating with lately (dubbed “Mysterio” by ARG players) was a coworker who is trying to help… Read More
Law Abiding Citizen: Trailer Mash-Up Contest October 8, 2009What happens when you take a highly anticipated film, smash it into tiny pieces, and then let YOU, the viewer, put it all back together again? YOU GET A CHANCE TO WIN SOME GREAT STUFF! IGN and Overture Films are allowing you the chance to make your trailer for Law… Read More