Update to “What Is The #Super8Secret?” Caleb Hamilton, June 5, 2011 Briefly: We gave you a quick report on Thursday about a mysterious new viral site for the upcoming J.J. Abrams sci-fi thriller, Super 8. A couple of developments have been made in the story. First, a date and time have been set for the “Super 8 Secret” to be revealed (via /Film). You’ll want to check out the viral site at Noon PST on Tuesday (6/7). The next development is comes from the site itself. Now when you access the site and wait a few seconds, the question “What Is The #Super8Secret?” fades away and is replaced with a new hashtag: #MINT. We’ll find out what this all means on Tuesday. in the meantime, be sure to check for more updates right here and on our Twitter feed @MovieViral! ARGs & Campaigns Viral Marketing Super 8Super 8 SecretViral marketing
Reporter Disappears at “The Devil Inside” DVD Event May 23, 2012The Devil Inside opened in January to terrible reviews and a lot of backlash about its abrupt and unsatisfying ending. The film was released on DVD last week, and the post-release viral campaign continued. Get the details after the break. Read More
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
Viral Marketing “The Lego Movie” Did Lego Versions Of Popular UK Commercials February 13, 2014February 13, 2014Recently, television viewers in the UK were given an interesting treat. The Lego Movie bought out a whole block of advertising and did stop-motion Lego versions of popular commercials that would normally play in that block. Check out all the commercials after the jump. Read More