Update to “What Is The #Super8Secret?” Caleb Hamilton, June 5, 2011 Briefly: We gave you a quick report on Thursday about a mysterious new viral site for the upcoming J.J. Abrams sci-fi thriller, Super 8. A couple of developments have been made in the story. First, a date and time have been set for the “Super 8 Secret” to be revealed (via /Film). You’ll want to check out the viral site at Noon PST on Tuesday (6/7). The next development is comes from the site itself. Now when you access the site and wait a few seconds, the question “What Is The #Super8Secret?” fades away and is replaced with a new hashtag: #MINT. We’ll find out what this all means on Tuesday. in the meantime, be sure to check for more updates right here and on our Twitter feed @MovieViral! ARGs & Campaigns Viral Marketing Super 8Super 8 SecretViral marketing
“Real Steel” Starts a Viral Campaign March 15, 2011June 16, 2011Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at… Read More
Are You The “Ultimate Movie Fan”? May 20, 2011The 2011 MTV Movie Awards are right around the corner, and you could be crowned the Ultimate Movie Fan during the broadcast! Plus, DIRECTV Cinema and MTV want to send you, the Ultimate Movie Fan, and a guest to the 2012 MTV Movie Awards. All you have to do is… Read More
Lionsgate – BROTHERS Trailer July 13, 2009July 14, 2009We at MovieViral are pretty specific when it comes to movies with a viral approach, but if it picks up in quality where it’s minimal in viral, we’ll gladly post it. In this case, it’s a Lionsgate film: BROTHERS BROTHERS tells the powerful story of two siblings, thirty-something Captain Sam… Read More