Update to “What Is The #Super8Secret?” Caleb Hamilton, June 5, 2011 Briefly: We gave you a quick report on Thursday about a mysterious new viral site for the upcoming J.J. Abrams sci-fi thriller, Super 8. A couple of developments have been made in the story. First, a date and time have been set for the “Super 8 Secret” to be revealed (via /Film). You’ll want to check out the viral site at Noon PST on Tuesday (6/7). The next development is comes from the site itself. Now when you access the site and wait a few seconds, the question “What Is The #Super8Secret?” fades away and is replaced with a new hashtag: #MINT. We’ll find out what this all means on Tuesday. in the meantime, be sure to check for more updates right here and on our Twitter feed @MovieViral! ARGs & Campaigns Viral Marketing Super 8Super 8 SecretViral marketing
Ben Stiller Brings Back Zoolander for SNL October 10, 2011On this weekend’s episode of Saturday Night Live, Ben Stiller hosted to promote his upcoming comedy Tower Heist. While the reviews were mixed, we were a few highlights, including Derek Zoolander making an appearance on Weekend Update, as well as a parody trailer for Moneyball. Check out both clips after… Read More
Play the “30 Minutes or Less” Online Game June 7, 2011In the comedy 30 Minutes or Less, Jesse Eisenberg plays a pizza guy who gets a bomb strapped to his body and must rob a bank to have it deactivated (based loosely on a true story). Columbia Pictures has decided that you may want to play a game involving the… Read More
Sherlock Holmes: The Game Is Afoot! October 30, 2009It seems Warner Bros. has decided to reignite the Sherlock Holmes viral campaign, sending out a new email (or telegraph, rather) earlier today. The email reads: DETECTIVE London seethes with crime — STOP — find your partner upon whom you will rely — STOP — evidence secured for your advance… Read More