The #Super8Secret Revealed! Dan Koelsch, June 7, 2011June 7, 2011 Last Thursday, a new viral website popped up for J.J. Abrams’ sci-fi film Super 8 that begged the question, “What is the #Super8Secret?” With the film already shrouded in mystery, this seems like an odd addition to the viral campaign, but we waited impatiently until the secret was rumored to be revealed today at Noon Pacific time. Fortunately, that rumor was true. The secret is that there will be screenings across the nation tomorrow hosted by film blogs and possibly other entities. We’ve so far heard about one in Austin from AICN, one in San Francisco, and one in Los Angeles from FirstShowing and /Film. I’m sure there are more, so check out Super8Secret.com, enter the password MINT (whenever the site is back up and running; it looks to be on hold for now), and see where you can go to a screening! ARGs & Campaigns Viral Marketing Super 8Super 8 Secret
Watch The “Abraham Lincoln: Vampire Hunter” Motion Comic Online June 20, 2012June 19, 2012Briefly: Shock Till You Drop is hosting a three episode motion comic on their site for Abraham Lincoln: Vampire Hunter, complete with sound effects and musical score. The comic has a good visceral style, including the transition between panels. The novel-based film, written by the book’s author Seth Grahame-Smith, is… Read More
Watch The Viral Video That Inspired ‘Deliver Us From Evil’; New Poster Reveal June 2, 2014June 2, 2014There are few if any viral videos inspires movies. So much of that is usually on the opposite of the spectrum because movie marketing makes way for great viral videos. But the upcoming supernatural thriller Deliver Us From Evil is a film that is actually inspired by a viral video,… Read More
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More