The #Super8Secret Revealed! Dan Koelsch, June 7, 2011June 7, 2011 Last Thursday, a new viral website popped up for J.J. Abrams’ sci-fi film Super 8 that begged the question, “What is the #Super8Secret?” With the film already shrouded in mystery, this seems like an odd addition to the viral campaign, but we waited impatiently until the secret was rumored to be revealed today at Noon Pacific time. Fortunately, that rumor was true. The secret is that there will be screenings across the nation tomorrow hosted by film blogs and possibly other entities. We’ve so far heard about one in Austin from AICN, one in San Francisco, and one in Los Angeles from FirstShowing and /Film. I’m sure there are more, so check out Super8Secret.com, enter the password MINT (whenever the site is back up and running; it looks to be on hold for now), and see where you can go to a screening! ARGs & Campaigns Viral Marketing Super 8Super 8 Secret
George Lopez Challenges Usher To NBA Playoffs Bet April 13, 2010April 13, 2010Sure, the biggest news lately regarding George Lopez is how his TBS show, Lopez Tonight, will be following Conan O’Brien later this year (and couldn’t be happier), but Lopez has been trying other ways to gain attention recently as well. The comedian recently challenged R&B singer Usher to a competition… Read More
Follow In the Footsteps of Sherlock Holmes November 18, 2009How’s this for a tourist attraction? The VisitBritain tourist agency is teaming up with the new Sherlock Holmes to help you plan a unique tour of London fit for any Holmes fan. When you go to the agency’s page dedicated to the campaign, you can actually see an interactive map… Read More
Get Ready to Be “Green with Envy” May 23, 2011Over the weekend, audiences who saw Pirates of the Caribbean: On Stranger Tides were shown a trailer for a film called Green with Envy starring Amy Adams and Jason Segel as a young couple who take a romantic trip to Hollywood for their anniversary. But all is not what it… Read More