The #Super8Secret Revealed! Dan Koelsch, June 7, 2011June 7, 2011 Last Thursday, a new viral website popped up for J.J. Abrams’ sci-fi film Super 8 that begged the question, “What is the #Super8Secret?” With the film already shrouded in mystery, this seems like an odd addition to the viral campaign, but we waited impatiently until the secret was rumored to be revealed today at Noon Pacific time. Fortunately, that rumor was true. The secret is that there will be screenings across the nation tomorrow hosted by film blogs and possibly other entities. We’ve so far heard about one in Austin from AICN, one in San Francisco, and one in Los Angeles from FirstShowing and /Film. I’m sure there are more, so check out Super8Secret.com, enter the password MINT (whenever the site is back up and running; it looks to be on hold for now), and see where you can go to a screening! ARGs & Campaigns Viral Marketing Super 8Super 8 Secret
Super 8: Rocket Poppeteers Store Could Reveal Clues March 28, 2011March 29, 2011For those unfamiliar with the viral campaign for J.J. Abrams’ Super 8, Rocket Poppeteers are this campaign’s Slusho!, a fake brand of treats that probably has little to do with the actual film. Now the online store for the spaceship-shaped popsicles has been found, and a special preview could give… Read More
Viral Videos: Resident Evil Literal Trailer and ’80s Bullies May 16, 2010Remember how awesomely bad movie bullies were in the Eighties? From Karate Kid to Teen Wolf, no high school or college movie could go without one. The Huffington Post has created a great montage of your favorite ’80s bullies. Popular YouTuber Tobuscus has a series in which he makes literal… Read More
Community To Have Twitter Episode Before Season Premiere September 23, 2010September 26, 2010Community‘s second season starts tonight on NBC, but the tech-savvy network is kicking things off a bit early. While the show starts at 8pm (7pm Central), NBC will do a “Twittersode” at 7pm. Get the details after the break. Read More