The #Super8Secret Revealed! Dan Koelsch, June 7, 2011June 7, 2011 Last Thursday, a new viral website popped up for J.J. Abrams’ sci-fi film Super 8 that begged the question, “What is the #Super8Secret?” With the film already shrouded in mystery, this seems like an odd addition to the viral campaign, but we waited impatiently until the secret was rumored to be revealed today at Noon Pacific time. Fortunately, that rumor was true. The secret is that there will be screenings across the nation tomorrow hosted by film blogs and possibly other entities. We’ve so far heard about one in Austin from AICN, one in San Francisco, and one in Los Angeles from FirstShowing and /Film. I’m sure there are more, so check out Super8Secret.com, enter the password MINT (whenever the site is back up and running; it looks to be on hold for now), and see where you can go to a screening! ARGs & Campaigns Viral Marketing Super 8Super 8 Secret
Climb The Wall: “Game Of Thrones 3D”Art Hit The Streets Of London February 19, 2014February 19, 2014To celebrate the release Game of Thrones: The Complete Third Season on DVD and Blu-ray, HBO Europe commissioned some incredible 3D mural in London for its marketing campaign. Hit the jump to check them all out, and to see what a couple of fans did to be a part of the… Read More
Dan’s High Five: 5 Sequels That Are Better Than The Original November 15, 2009November 15, 2009I’m continuing sequel month by going in the opposite direction of last week’s “High Five”by talking about good sequels. In fact, I’m going to list five sequels that were actually BETTER than the originals. Now, this doesn’t mean the originals were bad, so don’t get all mad. I also understand… Read More
“The Devil Inside” Ends With a Link, and Fan Screening Gets First Hand Possession January 7, 2012January 7, 2012While the reviews for this weekend’s new horror film The Devil Inside have been mixed at best, there is one thing most audiences have been unhappy about: the end. Get the details about the unusual ending for the found-footage exorcism thriller after the break, as well as how one audience… Read More