Real Steel: WRB Trading Cards Given at E3 That Reveal New Viral Website Dan Koelsch, June 16, 2011August 1, 2011 While we don’t cover the E3 Expo, the Comic-Con of video gaming, sometimes things pop up that pertain to our world of movie viral marketing. Such is the case with Dreamwork’s Real Steel, which shouldn’t be a surprise since earlier this year the film made an appearance at another gaming convention. After the break, get the details on what they were giving out at E3 and what new website was discovered. The film takes place in the future where robots take the place of people in the sport of boxing. The viral campaign for the film has focused on the World Robot Boxing (WRB) league, and this new development is no different. Girls at E3 were handing out WRB trading cards wrapped in WRB t-shirts. Check out some photos below, and see more at FirstShowing.net, who broke the story. The cards also link to the new viral website for the film, called Design for Chaos, which is really a subpage of the WRB website. On this page you can create your own robot fighter, including name, icon, and paint job. Below is my example, Furious George, who I tried to make into a robotic Captain America. Hopefully we actually get to do something with these designs, such as play a game or help create some sort of animation.Real Steel is directed by Shawn Levy and stars Hugh Jackman as a washed-up boxer who must train an old sparing robot to become a contender. The film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing E3Real SteelWRB
Community To Have Twitter Episode Before Season Premiere September 23, 2010September 26, 2010Community‘s second season starts tonight on NBC, but the tech-savvy network is kicking things off a bit early. While the show starts at 8pm (7pm Central), NBC will do a “Twittersode” at 7pm. Get the details after the break. Read More
Hell Is Nigh For Dante’s Inferno February 3, 2010Whoa, this is pretty cool! Thanks to our friends at ScreenRant we’ve found a Viral Website for the new EA game Dante’s Inferno. EA has managed to collaborate with 6 websites to weave a picture into their HTML code. It’s pretty clever and of course it doesn’t hurt the 6… Read More
Check Out SNL’s Live Action “Ambiguously Gay Duo” May 15, 2011The Ambiguously Gay Duo animated shorts have been a staple on NBC’s Saturday Night Live since it came over from The Dana Carvey Show in 1996. The series follows Ace (voiced by Stephen Colbert) and Gary (voiced by Steve Carell), a superhero team that might be gay, which ends up… Read More