Real Steel: WRB Trading Cards Given at E3 That Reveal New Viral Website Dan Koelsch, June 16, 2011August 1, 2011 While we don’t cover the E3 Expo, the Comic-Con of video gaming, sometimes things pop up that pertain to our world of movie viral marketing. Such is the case with Dreamwork’s Real Steel, which shouldn’t be a surprise since earlier this year the film made an appearance at another gaming convention. After the break, get the details on what they were giving out at E3 and what new website was discovered. The film takes place in the future where robots take the place of people in the sport of boxing. The viral campaign for the film has focused on the World Robot Boxing (WRB) league, and this new development is no different. Girls at E3 were handing out WRB trading cards wrapped in WRB t-shirts. Check out some photos below, and see more at FirstShowing.net, who broke the story. The cards also link to the new viral website for the film, called Design for Chaos, which is really a subpage of the WRB website. On this page you can create your own robot fighter, including name, icon, and paint job. Below is my example, Furious George, who I tried to make into a robotic Captain America. Hopefully we actually get to do something with these designs, such as play a game or help create some sort of animation.Real Steel is directed by Shawn Levy and stars Hugh Jackman as a washed-up boxer who must train an old sparing robot to become a contender. The film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing E3Real SteelWRB
Empire Releases Four Teaser Images For “The Adventures of Tintin: Secret of the Unicorn” October 30, 2010We finally have our first images from The Adventures of Tintin: Secret of the Unicorn. The film is still 14 months away from its release but the people at Empire has released four teaser images that shows us how detailed the motion capture movie will be. You can view these… Read More
Sony Launches “Face of the Fan”, Uses Internet To Cast for Underworld 4 November 21, 2010Sony has launched an initiative and website called “Face of the Fan“, in which the company looks to connect directly with fans in a way that gets them involved in their film. For one of their first endeavors, they are having a truly open casting call, hosted entirely on the… Read More
“The Hunger Games: Mockingjay Part 1” Viral Video: District 13 Has A Message For Panem July 9, 2014July 9, 2014It was only a couple of weeks back when Lionsgate launched the revamped viral marketing campaign for The Hunger Games: Mockingjay Part 1. Tailored to fit the themes of the third book, the first wave of Mockingjay viral videos came in the form of President Snow (Donald Sutherland) addressing the… Read More