“The Hunger Games: Mockingjay Part 1” Viral Video: District 13 Has A Message For Panem Michael Lee, July 9, 2014July 9, 2014 It was only a couple of weeks back when Lionsgate launched the revamped viral marketing campaign for The Hunger Games: Mockingjay Part 1. Tailored to fit the themes of the third book, the first wave of Mockingjay viral videos came in the form of President Snow (Donald Sutherland) addressing the nation as a unified force in a time where Katniss’ actions have started uprisings and revolutions in nearly all of the districts of Panem. The video also contained some minor spoilers, but it did set a precedent for not only the film, but for the marketing campaign itself.Now a new video has been released, which shows President Snow once again addressing the nation, trying to unite them during trying times. But something strange occurs during his address, and it’s something the entire nation of Panem and fans of The Hunger Games novels needs to hear. Hit the jump to see the full video.This latest viral video shows just how President Snow rules Panem with an iron fist. Surrounded by an army, and Peeta Mellark (Josh Hutcherson) and Johanna Mason (Jena Malone), Snow’s video address is hacked by Beetee Laiter (Jeffery Wright), who proclaims: “The Mockingjay Lives”While this isn’t quite exactly the trailers fans would normally hope for, they are definitely great viral teasers that hint that their patience will be rewarded. We haven’t even seen Katniss (Jennifer Lawrence) in these videos, so if there is another one, you can bet she will appear in it.The video was released on the film’s official Youtube page, and is available to watch on 4K HD. That is some premium quality if you have access to it, so I suggest you watch it in that format. You can also watch the video on the film’s viral site: TheCapitol.pnAlso check out the viral poster below.Directed by Francis Lawrence, The Hunger Games: Mockingjay Part 1 opens in theaters on November 21. ARGs & Campaigns Viral Marketing Viral News Viral Videos LionsgateThe CaptiolThe Hunger Games: Mockingjay Part 1
“Jurassic Park” Security System Hack Simulator Will Force You To Say The Magic Word March 4, 2014Light that cigarette, and hold on to your butts, because you can experience hacking the Jurassic Park security system for yourself in a new fan-made simulator called Jurassic Systems created by Tully Robinson. The game is inspired by Ray Arnold (Samuel L. Jackson) tries to bypass the obnoxious personal coding… Read More
Viral Video – District 9: The Fookin’ Short Version January 4, 2010October 26, 2010Well, it was inevitable. First we had the District 9 soundboard, then came the random insertions of “fook” into everyday conversations. Now that the DVD is out, we are finally able to cut all that other junk out of the movie and see only what we want to see. Here’s… Read More
Google Viral: Earth Day in Movies and TV April 22, 2010June 12, 2010Happy Earth Day! Today is a great day to go outside and appreciate nature, or take it one step further and find ways to help the environment. The holiday, organized mainly by the Earth Day Network, is celebrating its 40th anniversary, and even Google has taken notice, as you can… Read More