“The Greatest Town in America” is Getting A Book Caleb Hamilton, June 20, 2011 The popular NBC comedy Parks and Recreation is set in the fictional town of Pawnee, Indiana, which, according to it’s Welcome sign, is “First in Friendship, Fourth in Obesity.” You can find out more fun facts about Pawnee in a new book “written” by Pawnee’s Department of Parks and Recreation Deputy Director, Leslie Knope (played by Emmy Award Nominee Amy Poehler). NBCUniversal Consumer Products and Hyperion Books are teaming up in this venture to publish Pawnee: The Greatest Town in America. The book will actually be written by “Parks and Rec” staff writers and will be from the perspective of Leslie Knope. The 240-page book hits shelves on October 4th, 2011 and will include illustrations, photographs and other characters’ commentaries. Each chapter will explore a different part of Pawnee’s fictional history as well as expand on events that occured in the series including:…the time the whole town was on fire, its long list of ridiculous town slogans, and the ongoing raccoon infestation.“The ever-expanding town of Pawnee has become its own character in our show, and we’re thrilled that we got to accelerate that expansion in one giant, goofy 240-page comedy book,” said Mike Schur, co-creator and executive producer of the series. “It’s a complete portrait of Everytown, USA, which every reader — whether a fan of the show or a newbie — can enjoy.”Parks and Recreation returns to NBC for its fourth season this fall, Thursdays at 8:30 PM EST!Source: Deadline Viral Marketing BookHyperion BooksNBCNBCUniversalParks and Recreation
News Dimension Films Would Rather Find Release Date for “Apollo 18” Than Update Its Viral Campaign June 1, 2011June 1, 2011In what was suppose to be one rather exciting viral marketing campaigns of 2011, has turned into a figment of your imagination. Perhaps it’s due to the fact that Apollo 18 cannot find a solid release date. Box Office Mojo is reporting that the release date has shifted for a… Read More
The Office Updates Webisode Site, Series to Premiere October 28th October 24, 2010A few weeks back, we reported on NBC’s announcement of the new The Office webisode series titled, “The 3rd Floor.” The series centers on a horror film that several members of Dunder Mifflin put together. A viral site for the project went live at the time of the announcement, but… Read More
FOX and NBC Fall Pilots’ Viral Potential May 23, 2011Last week was big for the major TV networks as they unveiled their fall lineups. Today, we’re going to take a look at several new shows airing this fall and decide if they have the potential to spawn viral campaigns. Some may be no brainers, others may surprise you. Read… Read More