J.K. Rowling’s “Pottermore” Revealed! [Updated] Caleb Hamilton, June 22, 2011June 23, 2011 Late last week the internet was buzzing about a new Harry Potter project that will be officially announced by J.K. Rowling tomorrow. Thanks to a leaked memo regarding the project, we have learned exactly what Pottermore is.The project appears to be an online game in which players will follow clues to find prizes hidden in the real world! Not exactly what many Potter fans were hoping for, but hey, at least Harry Potter will continue for many years to come. The game will allow aspiring wizards all over the world to find an unknown number of hidden magic wands.This news comes from a leaked memo to the Times of London newspaper. It is not known if the memo was actually leaked, or if it’s a marketing ploy by the PR company behind the project. The same company created the game LittleBigMap to promote the release of LittleBigPlanet 2.Harry Potter author J.K. Rowling is expected to make an official announcement tomorrow, via YouTube, from the Victoria & Albert Museum in south-west London. In the past, Rowling has made Potter-related announcements through Harry Potter fan sites and it is believed that she has already given sneak peeks of the Pottermore project. Andrew Sims of Mugglenet said this of Pottermore:“[I] can tell you that it is fantastic. I’d say more but I had to make an unbreakable vow concerning its secrecy.”Do you think that Pottermore is actually an online treasure hunt game? Were you expecting another book? Let us know in the comments![Source: The Guardian]Update:Apparently the LA Times was contacted by a J.K. Rowling spokeswoman who informed them that the document is both outdated and inaccurate.The spokeswoman said:The British press have been very imaginative in their interpretation of the document, but I can categorically say the project is not a Treasure Hunt or a game.So, I guess we’re back to square one. J.K. Rowling is set to announce what Pottermore is later today. Update #2Watch the announcement here! Viral Marketing Harry PotterJ.K. Rowlingonline gamePottermore
ViralCast #17: Inglourious Basterds, Sherlock Holmes and More! August 24, 2009August 25, 2009This week on ViralCast, Scott, Matt and I discuss and review Inglourious Basterds . We talk about the Sherlock Holmes viral campaign and so much more! We had some technical problems that caused echos, but it’s not too bad. Make sure you check out the MovieViral.com Official Forum. (Inglourous Basterds… Read More
Tweet to Unlock New “Les Misérables” Character Art October 10, 2012October 10, 2012We’re about two months away from Tom Hooper’s adaptation of one of the most beloved musicals of all-time, Les Misérables. Today, you can help unlock a new piece of promotional artwork from the film by simply sending a tweet. Find out more after jump! Read More
Viral Marketing “After Earth” Shows Us How Famous Landmarks Decay Over A Thousand Years May 5, 2013Have you ever wanted to know what would happen to the world’s most well-known landmarks if humans weren’t there to take care of them? Well, the upcoming film After Earth shows us the decaying result of our absence. See after the break what Mother Nature does to places like the… Read More
Was hoping for that encyclopedia. But, perhaps this is fake. Either way, my faith in Jo is unwavering.
If it is a game then why does the bottom of the pottermore page say, Harry Potter and Pottermore Publishing Rights © J.K. Rowling”? That just leads me to believe that Pottermore Publishing Rights is a publishing house and a gateway for new authors to write Potter-verse stories to be published.
I was sooooo hoping it was a book! I was soooooo excited but if it going to be a game either was is fine for me! I have collected all games books movies anything I could find of harry potter so this is something that I can enjoy!
No they wont have three people “win”. The idea is so that Harry Potter “never dies”. If the game ends, that defeats the purpose. If it isn’t a book, I will be pretty upset, personally.