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The Latest Viral News for Films and Beyond!

J.K. Rowling’s “Pottermore” Revealed! [Updated]

Caleb Hamilton, June 22, 2011June 23, 2011

Late last week the internet was buzzing about a new Harry Potter project that will be officially announced by J.K. Rowling tomorrow. Thanks to a leaked memo regarding the project, we have learned exactly what Pottermore is.

The project appears to be an online game in which players will follow clues to find prizes hidden in the real world! Not exactly what many Potter fans were hoping for, but hey, at least Harry Potter will continue for many years to come. The game will allow aspiring wizards all over the world to find an unknown number of hidden magic wands.

This news comes from a leaked memo to the Times of London newspaper. It is not known if the memo was actually leaked, or if it’s a marketing ploy by the PR company behind the project. The same company created the game LittleBigMap to promote the release of LittleBigPlanet 2.

Harry Potter author J.K. Rowling is expected to make an official announcement tomorrow, via YouTube, from the Victoria & Albert Museum in south-west London. In the past, Rowling has made Potter-related announcements through Harry Potter fan sites and it is believed that she has already given sneak peeks of the Pottermore project. Andrew Sims of Mugglenet said this of Pottermore:

“[I] can tell you that it is fantastic. I’d say more but I had to make an unbreakable vow concerning its secrecy.”

Do you think that Pottermore is actually an online treasure hunt game? Were you expecting another book? Let us know in the comments!

[Source: The Guardian]

Update:

Apparently the LA Times was contacted by a J.K. Rowling spokeswoman who informed them that the document is both outdated and inaccurate.

The spokeswoman said:

The British press have been very imaginative in their interpretation of the document, but I can categorically say the project is not a Treasure Hunt or a game.

So, I guess we’re back to square one. J.K. Rowling is set to announce what Pottermore is later today.

Update #2

Watch the announcement here!

Viral Marketing Harry PotterJ.K. Rowlingonline gamePottermore

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Comments (26)

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  1. J Shuck2014 says:
    June 23, 2011 at 2:28 am

    DUDE. IF THIS IS A FREAKING GAME. I AM GOING TO FIND THOSE WANDS. REGARDLESS.

  2. Siriusly says:
    June 23, 2011 at 2:32 am

    Was hoping for that encyclopedia. But, perhaps this is fake. Either way, my faith in Jo is unwavering.

  3. Lupins time of the month says:
    June 23, 2011 at 2:52 am

    That would be. awesome. 

  4. Oneugotano says:
    June 23, 2011 at 3:04 am

    If it is a game then why does the bottom of the pottermore page say, Harry Potter and Pottermore Publishing Rights © J.K. Rowling”?
    That just leads me to believe that Pottermore Publishing Rights is a publishing house and a gateway for new authors to write Potter-verse stories to be published.

  5. Ryan Staggers says:
    June 23, 2011 at 3:14 am

    hopefully its a book

  6. Burrflowers09 says:
    June 23, 2011 at 3:50 am

    I was sooooo hoping it was a book! I was soooooo excited but if it going to be a game either was is fine for me! I have collected all games books movies anything I could find of harry potter so this is something that I can enjoy!

  7. Steven says:
    June 23, 2011 at 3:58 am

    Pottermore Revealed! http://www.youtube.com/watch?v=IHK3-CRYlWU

  8. Maurora says:
    June 23, 2011 at 4:03 am

    No they wont have three people “win”. The idea is so that Harry Potter “never dies”. If the game ends, that defeats the purpose. If it isn’t a book, I will be pretty upset, personally.

  9. AmyRose says:
    June 23, 2011 at 5:16 am

    Potter Multiplayer Online Roleplaying Experience!!! Like World of Warcraft but HOGWARTS!!! 😀

  10. Pingback: ‘Pottermore’ online event could be anything – Oklahoma Daily | iPaged
  11. Kristopher Stoltz says:
    June 24, 2011 at 12:32 am

    ……Dear Lord woman, that would be incredibly epic.

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