DreamWorks to Have a “Fright Night Feeding Freenzy” Event At Comic-Con Michael Lee, June 24, 2011June 25, 2011 With Marvel announcing that they would not be making an appearance at Comic-Con this year, it seems that other studios will be taking advantage of their absence by filling it with their own panels. Fright Night will be making a special appearance at the San Diego Comic-Con this year, a few weeks before the films theatrical release. But not only that, the film will also be kicking off a social media campaign on all the major social networking sites. Hit the jump to see what DreamWorks has in store for us. DreamWorks Studios is pleased to present a special insider look at its upcoming, 3D reimagining of the horror classic Fright Night at this year’s San Diego Comic-Con International Convention. On Friday, July 22, a panel presentation will be held in Hall H of the San Diego Convention Center. On the dais will be talent from the film, including Colin Farrell, Anton Yelchin, Christopher Mintz-Plasse, and Imogen Poots, director Craig Gillespie and screenwriter Marti Noxon. Activities also include a fan appreciation party as well as a screening in advance of the film’s opening in theaters on August 19th.On Friday, June 24th, the film’s social media campaign; “The Fright Night Feeding Frenzy” kicks off with a chance to win a VIP trip for two to San Diego Comic-Con in partnership with Yahoo! Movies. The trip includes travel, accommodations and admittance to all Fright Night scheduled events. “The Fright Night Feeding Frenzy” encourages fans to use their social feeds on Facebook, Twitter and blogs to share movie content and check in to real world events to collect points. At the end of each week, the fan who has spread the frenzy the farthest wins a killer prize. Prizes are awarded weekly beginning July 1st through the film’s release on Friday, August 19th. Comic-Con Conventions Events Viral Marketing Comic-ConFright Night
Contests J.J. Abrams Gives You A Chance To Be In Star Wars: Episode VII May 21, 2014July 18, 2014With production already started on the next entry in the Star Wars universe, J. J. Abrams has announced a way that one lucky fan could have a part in Episode VII. After the break, find out how to get your name in the running to play a character in a galaxy far, far away and how… Read More
Kickstart This Nolan-Inspired “Batman” Fan Film June 8, 2012June 8, 2012In the months leading up to the announcement of Christopher Nolan’s final Batman picture, the internet was buzzing with news that one of the villains in the film would be The Riddler. In fact, Warner Bros. did want The Riddler in the movie and for him to be played by… Read More
Viral In-Depth: Funny People July 7, 2009April 3, 2010At the end of May, we introduced you to some viral marketing Universal had implemented for Funny People, the Judd Apatow film starring Adam Sandler and Seth Rogen. Last week, we added the film to our list of viral campaigns we would be covering in depth, thanks to the viral… Read More