DreamWorks to Have a “Fright Night Feeding Freenzy” Event At Comic-Con Michael Lee, June 24, 2011June 25, 2011 With Marvel announcing that they would not be making an appearance at Comic-Con this year, it seems that other studios will be taking advantage of their absence by filling it with their own panels. Fright Night will be making a special appearance at the San Diego Comic-Con this year, a few weeks before the films theatrical release. But not only that, the film will also be kicking off a social media campaign on all the major social networking sites. Hit the jump to see what DreamWorks has in store for us. DreamWorks Studios is pleased to present a special insider look at its upcoming, 3D reimagining of the horror classic Fright Night at this year’s San Diego Comic-Con International Convention. On Friday, July 22, a panel presentation will be held in Hall H of the San Diego Convention Center. On the dais will be talent from the film, including Colin Farrell, Anton Yelchin, Christopher Mintz-Plasse, and Imogen Poots, director Craig Gillespie and screenwriter Marti Noxon. Activities also include a fan appreciation party as well as a screening in advance of the film’s opening in theaters on August 19th.On Friday, June 24th, the film’s social media campaign; “The Fright Night Feeding Frenzy” kicks off with a chance to win a VIP trip for two to San Diego Comic-Con in partnership with Yahoo! Movies. The trip includes travel, accommodations and admittance to all Fright Night scheduled events. “The Fright Night Feeding Frenzy” encourages fans to use their social feeds on Facebook, Twitter and blogs to share movie content and check in to real world events to collect points. At the end of each week, the fan who has spread the frenzy the farthest wins a killer prize. Prizes are awarded weekly beginning July 1st through the film’s release on Friday, August 19th. Comic-Con Conventions Events Viral Marketing Comic-ConFright Night
Mission Icefly Leads To Survival Code July 1, 2011Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the… Read More
ARGs & Campaigns Louisiana Forest Monster is Supposedly Viral For “Super 8” December 12, 2010December 13, 2010Quite often on the Internet, random videos spread like wildfire. It can be hard to predict, but once people latch on, it’s not hard to find. A great example of this is a Louisiana news report that made the circuits on Friday. NBC 33 in Baton Rouge had a picture… Read More
ARGs & Campaigns Update On Louisiana Forest Monster: Possibly Viral For “Resistance 3″? December 13, 2010December 13, 2010Yesterday morning we brought you the story of the Louisiana Forest Monster and how one of the theories behind it is that it’s somehow part of the Super 8 viral and is actually the monster from the J.J. Abrams film. I was pretty skeptical about it, and now I have… Read More