DreamWorks to Have a “Fright Night Feeding Freenzy” Event At Comic-Con Michael Lee, June 24, 2011June 25, 2011 With Marvel announcing that they would not be making an appearance at Comic-Con this year, it seems that other studios will be taking advantage of their absence by filling it with their own panels. Fright Night will be making a special appearance at the San Diego Comic-Con this year, a few weeks before the films theatrical release. But not only that, the film will also be kicking off a social media campaign on all the major social networking sites. Hit the jump to see what DreamWorks has in store for us. DreamWorks Studios is pleased to present a special insider look at its upcoming, 3D reimagining of the horror classic Fright Night at this year’s San Diego Comic-Con International Convention. On Friday, July 22, a panel presentation will be held in Hall H of the San Diego Convention Center. On the dais will be talent from the film, including Colin Farrell, Anton Yelchin, Christopher Mintz-Plasse, and Imogen Poots, director Craig Gillespie and screenwriter Marti Noxon. Activities also include a fan appreciation party as well as a screening in advance of the film’s opening in theaters on August 19th.On Friday, June 24th, the film’s social media campaign; “The Fright Night Feeding Frenzy” kicks off with a chance to win a VIP trip for two to San Diego Comic-Con in partnership with Yahoo! Movies. The trip includes travel, accommodations and admittance to all Fright Night scheduled events. “The Fright Night Feeding Frenzy” encourages fans to use their social feeds on Facebook, Twitter and blogs to share movie content and check in to real world events to collect points. At the end of each week, the fan who has spread the frenzy the farthest wins a killer prize. Prizes are awarded weekly beginning July 1st through the film’s release on Friday, August 19th. Comic-Con Conventions Events Viral Marketing Comic-ConFright Night
Giant Gollum Installed at New Zealand Airport October 27, 2012October 27, 2012It’s no secret that New Zealand’s recent economy has basically revolved around the Lord of the Rings films being filmed there. In fact, when there was talk that The Hobbit (which at the time was only two films) might not film in New Zealand, some estimated it would cost the… Read More
Second “Tron 3” Teaser Now Online March 28, 2011March 29, 2011The Tron: Legacy Blu-Ray (out on April 5th) promises to have several easter eggs, as would be expected from a film with just a vast viral campaign. We’ve already been leaked a ten minute short film titled “The Next Day”, which both fills in the gap between the two Tron… Read More
Does New “Apollo 18” Document Show Signs of Extraterrestrial Life? (Updated) January 23, 2011January 26, 2011Once again we are blessed with a new document in the viral campaign for Apollo 18. Using the same password as last time (“VBG”), you can access the newest secret image on the film’s Cosmonauts subpage. What could this one mean? Let’s explore after the break. (Update at bottom) Read More