Marvel Finally Decides To Promote “Captain America” With New Poster and Trailer Dan Koelsch, June 24, 2011June 24, 2011 Marvel Studio’s last movie before the superhero team-up movie The Avengers is next month’s Captain America: The First Avenger. However, despite the film being just weeks away from opening, the studio, along with distributor Paramount, have really dropped the ball on marketing it. We haven’t seen much promotional material, and up until today there had only been one full trailer, and even it only showed a few seconds of Steve Rogers (played by Chris Evans) in the suit. Fortunately, it looks like the bigwigs have finally decided to step up the effort with a second trailer that shows more Captain, as well as a new poster from Yahoo that has a classic patriotic look to it. Check them both out after the break.(Click for Full Size)These were both released yesterday, and when coupled with the shield-centric featurette released this weekend, it looks like we’ll be seeing a lot more of the first Avenger in the coming weeks. What do you think of Marvel and Paramount’s marketing of Captain America, especially in comparison their mega-promotion of Thor?Captain America: The First Avenger opens in theaters on July 22nd. The movie tells the origin story of the famous superhero and falls into the Marvel Cinematic Universe continuity, which includes such movies and superheroes as Iron Man, The Incredible Hulk, and Thor. The Avengers, set to be released next summer, has all these heroes team up to fight Thor’s mischievous brother Loki, Captain America’s arch nemesis Red Skull, and more. Viral Marketing Viral Videos Captain AmericaPosterThe AvengersTrailer
Viral Video: A Brief History of Conspicuous Product Placement in Movies January 12, 2011Product placement has been a staple of American filmmaking since the motion camera was invented. Sometime it’s done with subtlety, while other times it’s blatant (which comical, whether intended or not). Oliver Noble over at Film Drunk gives us a history lesson on product placement in movies, specifically the more… Read More
“Thor: The Dark World” Ultimate Mentor Contest Conducting Search For The Next Jane Foster October 1, 2013October 1, 2013Being a geek is no longer synonymous with being a dude. That has changed, and now a new contest to promote Marvel Studios’ Thor: The Dark World will give young girls the chance to become the next Jane Foster. Just don’t expect a date with Thor. MARVEL’S THOR: THE DARK… Read More
If Shakespeare Wrote The Big Lebowski… January 9, 2010February 18, 2011Have you ever wondered what The Big Lebowski would be like if a Shakespeare wrote it? Well, wonder no more, because your wildest dreams are now a reality. Filmmaker Adam Bertocci runs the website Run Leia Run, which usually sticks to creating Star Wars fanfare. Thankfully, he reached outside the… Read More