Dead Drop Activity Confirmed For Mission Icefly Dan Koelsch, June 28, 2011June 28, 2011 Yesterday we figured out that the Mission Icefly website was revealing cities throughout the United States. Now the letters are fully visible and instructions have been added to the bottom of the website, confirming our suspicions that a dead drop activity similar to the Flynn Lives campaign was imminent. Read the instructions after the break.ATTENTION TEST SUBJECTS: Starting at 00:00:00:00:000 we will need one volunteer in each of the listed locations to follow a signal.Details: • Bring a mobile phone with you (standard text messaging rates apply) • You will need to use your online user name from TestSubjectsNeeded.com during the mission (register here in advanced) • Only one package available per location (first come, first served)Read more about the Mission Icefly/Test Subjects Needed viral campaign here. The countdown ends Thursday afternoon, so be ready to play if you’re near one of the locations. Unfiction is trying to organize the effort, so check out the forum. ARGs & Campaigns Viral Marketing Dead DropMission IceflyTest Subjects Needed
Update to “What Is The #Super8Secret?” June 5, 2011Briefly: We gave you a quick report on Thursday about a mysterious new viral site for the upcoming J.J. Abrams sci-fi thriller, Super 8. A couple of developments have been made in the story. First, a date and time have been set for the “Super 8 Secret” to be revealed… Read More
Viral Video: DVD Commentary The Movie April 6, 2010I love DVD commentaries, but when I watch a movie with the commentary on, it sort of takes over the film. College Humor has a great video lampooning the practice, and you can watch it after the jump. Read More
Train Railings Turn To Lightsabers in Japan September 26, 2011To promote the September 16th Blu-ray release of Star Wars: The Complete Saga in Japan, 20th Century Fox Home Entertainment Japan turned handrails of trains in Tokyo into lightsabers. According to Japan Trends, this is the first time the handrails have ever been used for advertising. See another photo after… Read More
None of the cities are anywhere near me (Toronto, Canada. Bluh.) but I guess that’s good for once, since, due to the mail strike, I didn’t get my package yet! ;_; WHYYY