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The Latest Viral News for Films and Beyond!

Dead Drop Activity Confirmed For Mission Icefly

Dan Koelsch, June 28, 2011June 28, 2011

Yesterday we figured out that the Mission Icefly website was revealing cities throughout the United States. Now the letters are fully visible and instructions have been added to the bottom of the website, confirming our suspicions that a dead drop activity similar to the Flynn Lives campaign was imminent. Read the instructions after the break.

ATTENTION TEST SUBJECTS: Starting at 00:00:00:00:000 we will need one volunteer in each of the listed locations to follow a signal.

Details:
• Bring a mobile phone with you (standard text messaging rates apply)
• You will need to use your online user name from TestSubjectsNeeded.com during the mission (register here in advanced)
• Only one package available per location (first come, first served)

Read more about the Mission Icefly/Test Subjects Needed viral campaign here. The countdown ends Thursday afternoon, so be ready to play if you’re near one of the locations. Unfiction is trying to organize the effort, so check out the forum.

ARGs & Campaigns Viral Marketing Dead DropMission IceflyTest Subjects Needed

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Comments (3)

  1. Anne Kirn says:
    June 28, 2011 at 9:49 pm

    Countdown ends Thursday, not Wednesday. 🙂 3PM EST.

  2. Jon Beer says:
    June 29, 2011 at 2:36 am

    Official Organization boards now up – go find your drop zone!!

  3. Emily "Pirka" B. says:
    June 30, 2011 at 7:56 am

    None of the cities are anywhere near me (Toronto, Canada. Bluh.) but I guess that’s good for once, since, due to the mail strike, I didn’t get my package yet! ;_; WHYYY

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