Dead Drop Activity Confirmed For Mission Icefly Dan Koelsch, June 28, 2011June 28, 2011 Yesterday we figured out that the Mission Icefly website was revealing cities throughout the United States. Now the letters are fully visible and instructions have been added to the bottom of the website, confirming our suspicions that a dead drop activity similar to the Flynn Lives campaign was imminent. Read the instructions after the break.ATTENTION TEST SUBJECTS: Starting at 00:00:00:00:000 we will need one volunteer in each of the listed locations to follow a signal.Details: • Bring a mobile phone with you (standard text messaging rates apply) • You will need to use your online user name from TestSubjectsNeeded.com during the mission (register here in advanced) • Only one package available per location (first come, first served)Read more about the Mission Icefly/Test Subjects Needed viral campaign here. The countdown ends Thursday afternoon, so be ready to play if you’re near one of the locations. Unfiction is trying to organize the effort, so check out the forum. ARGs & Campaigns Viral Marketing Dead DropMission IceflyTest Subjects Needed
Editorial: Why Sony has done everything right June 17, 2009January 16, 2010If you haven’t read it yet, I suggest you check out Matt’s article entitled “Why can’t Sony do anything right?“. Now, as I do respect Matt’s opinion, I would just like to take a few minutes and explain why he’s wrong. Now even though I think Matt is wrong about his… Read More
Test Subjects Needed ARG Updates: Scary Voicemail And More July 7, 2011When we last left off with the Test Subjects Needed (aka Human Preservation Project, aka Mission Icefly) ARG, we had found the Survival Code website that lead to a countdown, as well as the site for the Traelak Institute. Now there are a few more updates for the campaign, including… Read More
Watch Buried While Buried! August 25, 2010If you love Ryan Reynolds and tight spaces, this contest is for you. Fantastic Fest, the annual genre film festival held in Austin, Texas, is coming up this September, and you can walk the red carpet opening night if you are chosen to watch Lionsgate’s Buried while actually buried underground…. Read More
None of the cities are anywhere near me (Toronto, Canada. Bluh.) but I guess that’s good for once, since, due to the mail strike, I didn’t get my package yet! ;_; WHYYY