“Covert Affairs” Tweetcast Puts Twitter Users To the Test Nick Butler, June 29, 2011 USA Network is letting Twitter users engage and follow a “Tweetcast” for the television series Covert Affairs. Players can view photos, documents, and videos uncovered by CIA operatives working a mission in Budapest. The show’s character Auggie Andersen acts as a middle man between the players and the operatives in in Budapest. Though most of it is observing the story as it develops, there are some interactive elements to it as well. More after the break. The Tweetcast started June 1st and will run until July 12th, setting the stage for that weeks episode of Covert Affairs. Luckily, USA Network has set up a website where you can catch up by watching mission recaps. Just go here to learn more about the campaign and to start playing.Covert Affairs airs on USA Network Thursday nights at 9PM Est.[Source: ARGN] ARGs & Campaigns Viral Marketing Covert AffairsTweetcastUSA Network
Exclusive IMAX ‘Star Trek Into Darkness’ Preview Attached to ‘The Hobbit’ November 14, 2012November 16, 2012For months now, fans have eagerly awaited a look at official footage from J.J. Abrams’ follow up to the 2009 hit, Star Trek, and now they will get more than they’d hoped for! Warner Bros. and Paramount Pictures will team up in a mutually beneficial venture and present a 9-minute… Read More
“Super 8” Deleted Scene Features Rocket Poppeteers June 27, 2011We know that the Rocket Poppeteers side of the Super 8 viral campaign has a sponsoring tie-in with 7-Eleven. What we didn’t know is that the partnership originally made its way into the film itself. After the break, check out a deleted scene from Super 8 that has the kids… Read More
Fake S’lebSuit Commercial Used To Promote HBO’s Paparazzi Documentary October 1, 2010Adrian Grenier (Entourage) directed and co-stars in the documentary called Teenage Paparazzo, which chronicles the life of 14-year-old Austin Visschedyk a full-fledged member of the paparazzi. The film debuted on HBO this Wednesday, and last week a fake long-form commercial debuted online to promote it. The ad is for a… Read More