Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership

Alex Gerage, July 3, 2011

A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with Dunkin’ Donuts. The “Unlock the Lab” campaign provides the opportunity for visitors to see what is inside Dr. Erskine’s laboratory. Hit to jump to learn about the content to be found, a great video promoting the tie-in, and why Captain America’s overall marketing strategy is unlike anything we have ever seen for a superhero film.

Dunkin’ Donuts is seemingly the place to be if you seek patriotism and Captain America. Not only are they offering a brand new Captain America Cherry Coolata, but fans looking for content can visit their “Unlock the Lab” page on their website. There, visitors will have the opportunity to tour Dr. Erskine’s laboratory. Certain areas of the lab light up and clicking them will reveal new wallpapers, featurettes, and more.  Some areas of the lab can be highlighted but not clicked on, which tells me that more content has yet to be released.

In addition to the website, Dunkin’ Donuts recently released a pretty funny commercial to promote their partnership that has been making the rounds online:


http://www.youtube.com/watch?v=ilp6MggkpwU

Even though a pairing with Dunkin’ Donuts may seem odd for a film like Captain America, Marvel deserves credit for taking full advantage of the Fourth of July weekend and other cultural events that promote American patriotism to market the film. Captain America television spots have been all over the airwaves this weekend. The film is also sponsoring July 4th fireworks and giving away swag at the Chicago White Sox game, as well as several other baseball games across the country. Never before has a national holiday been more perfect for a non-holiday film to market with, but that is clearly the case with Captain America and the United States’ birthday. I am curious to see how the presence of patriotism and American values impacts its domestic (and foreign) box office.

Captain America comes out in theaters on July 22nd in 3D.

Viral Marketing Viral Videos Captain America: The First AvengerDunkin' DonutsMarvel

Post navigation

Previous post
Next post

Related Posts

South Park Episode Sparks ‘Everybody Draw Mohammed Day’

April 26, 2010May 3, 2010

After over 200 episodes in 14 seasons, Comedy Central’s South Park still has the ability to ruffle feathers and create cultural chaos. In their latest episode, titled “200”, has a subplot that features the prophet Mohammed (also spelled Muhammad), the most important figure in Islamic faith next to Allah himself….

Read More

Greendale Community College Wants You To Design Their Flag

October 15, 2010

It is hard to imagine a school without a flag, but Greendale Community College finds itself in that very predicament. Fans of NBC’s Community remember the trials and tribulations the school went through last year to decide upon on a school mascot. In an attempt to avoid the brouhaha again,…

Read More

He Is Back: Countdown For New “Terminator Genisys” Trailer

December 2, 2014December 2, 2014

The official site for SkyDance Productions, Paramount Pictures, and Warner Bros. Pictures’ highly anticipated sequel, Terminator Genisys, has come online. A countdown to the trailer debut along with a motion poster have also been revealed. Hit the jump to check it out!

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.