Captain America Bits: New Viral Game, Website Updates, and a Visit To The NYSE Alex Gerage, July 12, 2011 The movie buzz this week has been dominated by Warner Bros. with the release of Harry Potter and the Deathly Hallows Part 2, as well as the trailer launch of The Dark Knight Rises. Both films certainly deserve their respective attention, but Marvel is making sure that fans don’t forget that Captain America: The First Avenger is gearing up for its big release on July 22nd. Hit the jump to see the film’s latest online viral game, some gorgeous wallpapers you can download for your computer, and photos of Captain America himself ringing yesterday’s opening bell at the New York Stock Exchange. First up, the Captain America UK site recently launched a pretty fun online game called “Wield the Shield.” In the game, you play as Cap as you attempt to take down Hydra soldiers by throwing your shield. There are multiple levels and grandiose music, which will certainly get you excited for the film.Next, the official Captain America website underwent some noticeable updates, including the launch of a “Character Dossiers” section. Choose from a number of characters including Captain America, Bucky Barnes, the Howling Commandos, Red Skull, and more. Each dossier offers a character bio, AIM icons (is there really still a market for that?), and some pretty stellar wallpapers.Finally, Chris Evans and several Marvel representatives were on hand at the New York Stock Exchange Monday morning to ring the opening bell for the day’s trading. Captain America toy shields were all over the place, and some major swag was being given away outside the building. It’s another unique marketing event to go along with their recent sponsorship of Major League Baseball’s 4th of July fireworks. Promoting the film with the backdrop of these very clear American cultural icons, in this case the center of the country’s financial industry, has been a great idea and will hopefully impact the film’s box office earnings.Are these marketing strategies getting you excited for the film, or do you just have too much Harry Potter and Batman on the brain? Let us know in the comments section below. Captain America: The First Avenger is released July 22nd. News Viral Marketing Captain AmericaCaptain America: The First AvengerMarvelThe Avengers
Lionsgate and Twitter Team Up For Screenings of “Warrior” August 31, 2011August 31, 2011Lionsgate co-COO and Motion Picture Group President Joe Drake announced yesterday a special sneak preview program of their upcoming inspirational sports drama, Warrior, starring Tom Hardy (Inception) and Joel Edgerton (The Thing). And to promote the event, Lionsgate has teamed up with Twitter. Find out more after the jump. Warrior… Read More
The Beautiful and Mysterious New Trailer for “Super 8” March 11, 2011March 11, 2011I believe you. Oh wow this looks likes something straight out of an old sci-fi movie. Wait a minute it is. The theatrical trailer for the highly anticipated Super 8 has finally arrived and if you are one for nostalgia then this is the trailer, no movie you should be… Read More
Trailers Weekly: Let Me In, Priest, Sucker Punch, Yogi Bear, and More! August 1, 2010August 1, 2010Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week we already showed you some Comic-Con footage,… Read More