Cooper’s Dell Site Update Gives Hope to “Red State” Viral Activity Michael Lee, July 28, 2011July 28, 2011 Kevin Smith effectively shut down any hopes of viral campaigns when he announced that he would be the one distributing Red State. But there are some signs of hope that a viral campaign could be reactivated when Smith said that he would distribute the film to the public via video on demand, then through Lionsgate. As a result, the Cooper’s Dell website has experienced an update when a red band trailer for the horror film was uploaded. Hit the jump to check it out.We are only a few months away from the release of Red State and there is still a lot of time for some viral campaigns to be run. The studio doesn’t need to make it elaborate but I doubt they will ever run with any viral campaigns. I was really interested in where a campaign would take us. I was especially interested in the evangelical aspect of it. Hopefully there will be some slight viral activity to promote Red State, as this film has the greatest potential to differentiate themselves from the rest of the movies that run their own viral campaigns. News Viral News Red StateTrailer
Viral Video: Filmography 2012 December 12, 2012December 12, 2012Gen Ip (aka Genrocks) is one of my favorite mash-up artists on YouTube. Her “Filmography” series that end every year are probably the best of the bunch, and Filmography 2010 is still my favorite year-end tribute of all time. Now she’s back with Filmography 2012, and it’s just as good… Read More
Does This “Captain America: The Winter Soldier” TV Spot Give Away Too Much February 21, 2014February 21, 2014More and more, movies are being marketed with clips that push boundaries. Often, trailers have to include huge scenes to gain popular appeal, but in doing so, may reveal too much about a major character or plot point. One such interesting reveal has been a recent TV spot for Captain… Read More
“Project Almanac” Flyers Signal Secret Screening At Comic-Con July 24, 2014July 24, 2014If you just so happen to be over at the San Diego Comic-Con, you have seen a couple of flyers for the found footage time traveling thriller Project Almanac. Though the film has gone through various title changes, the premise of the film has stayed the same. Project Almanac follows… Read More