Cooper’s Dell Site Update Gives Hope to “Red State” Viral Activity Michael Lee, July 28, 2011July 28, 2011 Kevin Smith effectively shut down any hopes of viral campaigns when he announced that he would be the one distributing Red State. But there are some signs of hope that a viral campaign could be reactivated when Smith said that he would distribute the film to the public via video on demand, then through Lionsgate. As a result, the Cooper’s Dell website has experienced an update when a red band trailer for the horror film was uploaded. Hit the jump to check it out.We are only a few months away from the release of Red State and there is still a lot of time for some viral campaigns to be run. The studio doesn’t need to make it elaborate but I doubt they will ever run with any viral campaigns. I was really interested in where a campaign would take us. I was especially interested in the evangelical aspect of it. Hopefully there will be some slight viral activity to promote Red State, as this film has the greatest potential to differentiate themselves from the rest of the movies that run their own viral campaigns. News Viral News Red StateTrailer
“The Boxtrolls” Interactive Poster Turns You Into LAIKA’s Latest Creatures August 11, 2014August 11, 2014In anticipation for the release of The Boxtrolls, LAIKA has created a new marketing campaign that should get moviegoers more excited for the film. To help promote the film, “the studio has teamed up with ad agency Wieden+Kennedy to create this “magic mirror” standee that uses an X-Box Kinect interface.”… Read More
The Countdown Is Over: The “Apollo 18” Trailer Is Here! February 18, 2011February 18, 2011Over the past couple of days, the Apollo 18 Twitter account has had a countdown, leading up to the trailer. The countdown is finally over, and the trailer is here for all to see. Continue on to see the trailer! Read More
Fan Made Work Make Your Own Moving Rorschach Mask December 31, 2010Since Watchmen was released in 2009, Rorschach has been a popular character for fans to dress up as at comic conventions and costume parties. While I have seen some really accurate portrayals of the vigilante, I have never seen a mask with a moving ink blot. That has all changed,… Read More