The “Inside Experience” Now Has Two Episodes Dan Koelsch, July 28, 2011August 3, 2011 Earlier this month, we told you about The Inside Experience, dubbed the “First Interactive Social Horror Film Experience”. On Monday the adventure began, and now we have two episodes in the series. Check them out after the break. The story centers around the kidnapping of Christina Perasso (played by Emmy Rossum). She is stuck all by herself with little contact with her captor, and the only resource she has is a Toshiba laptop that has limited internet connection. Christina updates her Facebook page with pictures and status updates, as well as using the webcam to create videos that she posts on YouTube. You can follow along on Facebook and help Christina out by commenting on her page and answering her questions. Her page is connected to other character pages as well, so depending on how much you want to participate, you’ll want to follow all of them. You can also follow the experience by checking out Inside’s official website, YouTube page, and Facebook page. It may take a while to catch up, but from what I’ve seen, it’s worth it. Your participation can show up in the episodes, as seen in the two ones released so far. Watch those episodes below. ARGs & Campaigns Social Networks Viral Marketing Viral Videos Inside
Green Lantern Ad Reveals a Possible Viral May 6, 2011December 26, 2011While the second trailer for the Green Lantern was released yesterday, fans and audiences have yet to see anything that resembles an ad. In what may be its darkest hour, a viral campaign may be that glimmer of light the film needs to kick things off. Hit the jump to… Read More
‘The Dark Knight Rises’ Viral Campaign: Gotham Observer And New Tech Company June 22, 2012June 22, 2012Though the viral campaign for The Dark Knight Rises may not be as elaborate or exciting as its predecessor, but it’s still a great tool to use to drive interest for the film. Now with the film just a little over a month away from release, the viral campaign is… Read More
There Is Still Hope For A Viral Campaign for “The Dark Knight Rises” December 7, 2011When we last talked about the potential for a viral campaign for The Dark Knight Rises in June, things didn’t look too good. 42 Entertainment, the company behind The Dark Knight‘s Why So Serious? campaign, was not on board, and nothing seemed to be imminent. Now it’s December, and we… Read More