The “Inside Experience” Now Has Two Episodes Dan Koelsch, July 28, 2011August 3, 2011 Earlier this month, we told you about The Inside Experience, dubbed the “First Interactive Social Horror Film Experience”. On Monday the adventure began, and now we have two episodes in the series. Check them out after the break. The story centers around the kidnapping of Christina Perasso (played by Emmy Rossum). She is stuck all by herself with little contact with her captor, and the only resource she has is a Toshiba laptop that has limited internet connection. Christina updates her Facebook page with pictures and status updates, as well as using the webcam to create videos that she posts on YouTube. You can follow along on Facebook and help Christina out by commenting on her page and answering her questions. Her page is connected to other character pages as well, so depending on how much you want to participate, you’ll want to follow all of them. You can also follow the experience by checking out Inside’s official website, YouTube page, and Facebook page. It may take a while to catch up, but from what I’ve seen, it’s worth it. Your participation can show up in the episodes, as seen in the two ones released so far. Watch those episodes below. ARGs & Campaigns Social Networks Viral Marketing Viral Videos Inside
Viral Video: The 5 White Characters in Every Tyler Perry Movie September 7, 2010September 7, 2010What I find ironic about Tyler Perry films, or at least the few I’ve actually seen, is that they are stereotypical, especially in their depiction of caucasians. Actress and comedian Eliza Skinner highlights this perfectly in her video where she portrays the only five white female characters she could play…. Read More
12 Days of Viral – DAY EIGHT December 20, 2009December 20, 2009On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple… Read More
How “The Secret Life Of Walter Mitty’ Viral Campaign Got Turned Upside Down (But All For A Good Cause) December 20, 2013December 20, 2013We’ve recently seen how Paramount Pictures has basically changed the way we view viral marketing campaigns when they put Anchorman 2: The Legend Continue‘s headlining character, Ron Burgundy, as the face of Dodge ads, Ben and Jerry’s ice cream, museum exhibits, and news broadcasts ranging from local to nationwide. That’s… Read More