Real Steel: Train Your WRB Robot! Dan Koelsch, August 1, 2011 The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB has become the official league for the new sport. Read more about the training after the break. The training has three levels, and they are actually pretty difficult, thanks in part to awkward keystrokes needed to complete maneuvers. Strike Training has you punching metal boxes. Next you have dodge training, where you dodge metal balls, then mixed training, which has you dodging and punching. While the training is kind of fun, it’s also really repetitive. It’s also unfortunate that you can’t use the robot you designed (from what I can tell). I haven’t completed the training yet, so if you do and find something interesting at the end, let us know!Real Steel, directed by Shawn Levy and starring Hugh Jackman, opens in theaters on October 7th. Follow the film on Twitter, Facebook, and YouTube. ARGs & Campaigns Viral Marketing Real SteelWRB
Reporter Disappears at “The Devil Inside” DVD Event May 23, 2012The Devil Inside opened in January to terrible reviews and a lot of backlash about its abrupt and unsatisfying ending. The film was released on DVD last week, and the post-release viral campaign continued. Get the details after the break. Read More
Watch the Super Bowl Trailers for “Battle: Los Angeles”, “Pirates”, and the Rest February 6, 2011February 6, 2011Earlier this evening we brought you the Super Bowl ads for Super 8, Thor, Captain America, Transformers: Dark of the Moon, and Cowboys & Aliens. There were many more ads for movies during the big game, so click through to see them all. Read More
Watch This: How it Should of Ended’s take on the ‘Avengers: Age of Ultron’ Teaser October 31, 2014October 31, 2014 By now you’ve seen Marvel’s chilling teaser trailer for Avengers: Age of Ultron (with “There are No Strings on Me” from Disney’s Pinocchio) . So of course the awesome crew over at How It Should Have Ended have taken that and ran with it, and the results are hilarious. Read More