Real Steel: Train Your WRB Robot! Dan Koelsch, August 1, 2011 The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB has become the official league for the new sport. Read more about the training after the break. The training has three levels, and they are actually pretty difficult, thanks in part to awkward keystrokes needed to complete maneuvers. Strike Training has you punching metal boxes. Next you have dodge training, where you dodge metal balls, then mixed training, which has you dodging and punching. While the training is kind of fun, it’s also really repetitive. It’s also unfortunate that you can’t use the robot you designed (from what I can tell). I haven’t completed the training yet, so if you do and find something interesting at the end, let us know!Real Steel, directed by Shawn Levy and starring Hugh Jackman, opens in theaters on October 7th. Follow the film on Twitter, Facebook, and YouTube. ARGs & Campaigns Viral Marketing Real SteelWRB
The Office: More Wedding Site Updates Leading Up to the Big Day October 7, 2009October 7, 2009Tomorrow is the big day for Jim and Pam on The Office, as the two will finally tie the knot after 5+ seasons. We’ve reported before on the wedding site created for the couple as part of the show’s online viral presence, and now we have a bunch more updates… Read More
Advertisers Lose Grip on Reality November 26, 2009November 26, 2009As technology moves forward, Internet gets faster and the public wants more, media companies are increasingly looking for new ways to advertise and make it more interactive. The latest form of advertising to fill these criteria takes shape in the form of augmented reality, and it seems more and more… Read More
Find Makarov: Countdown Hints At “Modern Warfare 3” February 25, 2011February 27, 2011UPDATE 2: The site appears to be for a Modern Warfare inspired film. Again, more information at GamingViral.com. [UPDATE]: Activision is now saying that the site is a hoax. More information at GamingViral.com. A website containing a countdown for the next game in the Call of Duty series launched earlier… Read More