Real Steel: Train Your WRB Robot! Dan Koelsch, August 1, 2011 The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB has become the official league for the new sport. Read more about the training after the break. The training has three levels, and they are actually pretty difficult, thanks in part to awkward keystrokes needed to complete maneuvers. Strike Training has you punching metal boxes. Next you have dodge training, where you dodge metal balls, then mixed training, which has you dodging and punching. While the training is kind of fun, it’s also really repetitive. It’s also unfortunate that you can’t use the robot you designed (from what I can tell). I haven’t completed the training yet, so if you do and find something interesting at the end, let us know!Real Steel, directed by Shawn Levy and starring Hugh Jackman, opens in theaters on October 7th. Follow the film on Twitter, Facebook, and YouTube. ARGs & Campaigns Viral Marketing Real SteelWRB
Piranha 3D Campaigns For An Oscar August 17, 2010One of the reasons that Piranha 3D has a special place in my heart is that it knows what kind of movie it is. It doesn’t try to be anything more than a silly, over-the-top, bottom of the barrel, horror film. The marketing so far has supported that, and it… Read More
Galifianakis And Ferrell Take To Facebook To Launch “The Campaign” May 7, 2012One of this summers most anticipated comedies, “The Campaign”, has just launched a very interesting, very funny viral campaign, aimed to persuade viewers to choose their side before the films release. Hit the jump to see the first glimpse of the films lead contenders, played by Zach Galifianakis and Will… Read More
JK Rowling Announces A Harry Potter “Unique Online Reading Experience” June 23, 2011The time is finally here. JK Rowling has announced what her Pottermore project is, and it may not be what you expect. She describes it as a “unique online reading experience” that presents the same story of Harry Potter, but with a twist. Watch the announcement after the break. Read More