Real Steel: Train Your WRB Robot! Dan Koelsch, August 1, 2011 The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB has become the official league for the new sport. Read more about the training after the break. The training has three levels, and they are actually pretty difficult, thanks in part to awkward keystrokes needed to complete maneuvers. Strike Training has you punching metal boxes. Next you have dodge training, where you dodge metal balls, then mixed training, which has you dodging and punching. While the training is kind of fun, it’s also really repetitive. It’s also unfortunate that you can’t use the robot you designed (from what I can tell). I haven’t completed the training yet, so if you do and find something interesting at the end, let us know!Real Steel, directed by Shawn Levy and starring Hugh Jackman, opens in theaters on October 7th. Follow the film on Twitter, Facebook, and YouTube. ARGs & Campaigns Viral Marketing Real SteelWRB
Cyrus Viral Is “Quote” Heavy June 26, 2010June 26, 2010One of the greatest things about watching a film, is getting together with your friends to go over and repeat all of the great quotes taken from the film. Who can forget such greats as “I’ll be back”, “You can’t handle the truth!”, “I love lamp”. And now, trying to… Read More
Reporter Killed On Camera For “The Darkest Hour” December 21, 2011Summit Entertainment’s alien invasion film The Darkest Hour opens on Christmas Day. To get you in the holiday spirit, the studio has released a viral video that shows a Russian reporter getting killed by the aliens as their invasion begins. Check out the video after the break. Read More
George Lopez Challenges Usher To NBA Playoffs Bet April 13, 2010April 13, 2010Sure, the biggest news lately regarding George Lopez is how his TBS show, Lopez Tonight, will be following Conan O’Brien later this year (and couldn’t be happier), but Lopez has been trying other ways to gain attention recently as well. The comedian recently challenged R&B singer Usher to a competition… Read More