Real Steel: Train Your WRB Robot! Dan Koelsch, August 1, 2011 The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB has become the official league for the new sport. Read more about the training after the break. The training has three levels, and they are actually pretty difficult, thanks in part to awkward keystrokes needed to complete maneuvers. Strike Training has you punching metal boxes. Next you have dodge training, where you dodge metal balls, then mixed training, which has you dodging and punching. While the training is kind of fun, it’s also really repetitive. It’s also unfortunate that you can’t use the robot you designed (from what I can tell). I haven’t completed the training yet, so if you do and find something interesting at the end, let us know!Real Steel, directed by Shawn Levy and starring Hugh Jackman, opens in theaters on October 7th. Follow the film on Twitter, Facebook, and YouTube. ARGs & Campaigns Viral Marketing Real SteelWRB
This Week In Viral – Our First Viral Ends March 15, 2009July 18, 2010The Watchmen viral appears to be officially over, as noted by the elimination of its page from our site. This is the first viral we’ve covered at MoveViral to end, so this is an important moment for us. Check out the forum if you want to talk about your reaction… Read More
The Office Webisodes Return With “The Podcast” January 24, 2011NBC’s The Office returned after the holiday hiatus last week, and with it, we got another round of webisodes. This time the three episodes of “The Podcast” feature relative newcomer Gabe (Zach Woods) trying to impress corporate by recording a podcast for the Sabre website, but his plans quickly unravel…. Read More
James Franco Jumps On Crowdfunding Bandwagon with “Palo Alto Stories” June 18, 2013You may not know that actor James Franco wrote and published a book of short stories titled Palo Alto: Stories two years ago. Well, now he is looking to turn three of the stories into feature length films with the help of Indiegogo. Get the details after the break. Read More