Real Steel: Train Your WRB Robot! Dan Koelsch, August 1, 2011 The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB has become the official league for the new sport. Read more about the training after the break. The training has three levels, and they are actually pretty difficult, thanks in part to awkward keystrokes needed to complete maneuvers. Strike Training has you punching metal boxes. Next you have dodge training, where you dodge metal balls, then mixed training, which has you dodging and punching. While the training is kind of fun, it’s also really repetitive. It’s also unfortunate that you can’t use the robot you designed (from what I can tell). I haven’t completed the training yet, so if you do and find something interesting at the end, let us know!Real Steel, directed by Shawn Levy and starring Hugh Jackman, opens in theaters on October 7th. Follow the film on Twitter, Facebook, and YouTube. ARGs & Campaigns Viral Marketing Real SteelWRB
There Are A Lot of Answers In District 9 August 19, 2009August 19, 2009A really great interview has been posted over at io9.com which asks some great questions to director Neill Blomkamp. And in return, some interesting answers. Take a look. One actor plays all of the talking aliens. It’s only one actor who plays every alien, it’s Jason Cope. He plays every… Read More
MovieViral Awards 2010: The Winners! January 18, 2011The time is here to finally reveal the winners of the 2010 MovieViral Awards. With over 1,400 total votes, we had a great turnout. Did TRON: Legacy sweep, or did fans of the Crazies and Repo Men get their way? Who won the battle between Glee and The Office? Find… Read More
“X-Men: Days Of Future Past” Clip Sees Mutants Clash With Sentinels April 14, 2014With the viral marketing campaign revived, and the MTV Movie Awards having aired, Fox released a brand new clip to help promote X-Men: Days Of Future Past. The film has seen some strange marketing in the past, most notably the introduction of QuickSilver’s powers via a Carl’s Jr. commercial. Now… Read More