Real Steel: Train Your WRB Robot! Dan Koelsch, August 1, 2011 The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB has become the official league for the new sport. Read more about the training after the break. The training has three levels, and they are actually pretty difficult, thanks in part to awkward keystrokes needed to complete maneuvers. Strike Training has you punching metal boxes. Next you have dodge training, where you dodge metal balls, then mixed training, which has you dodging and punching. While the training is kind of fun, it’s also really repetitive. It’s also unfortunate that you can’t use the robot you designed (from what I can tell). I haven’t completed the training yet, so if you do and find something interesting at the end, let us know!Real Steel, directed by Shawn Levy and starring Hugh Jackman, opens in theaters on October 7th. Follow the film on Twitter, Facebook, and YouTube. ARGs & Campaigns Viral Marketing Real SteelWRB
Second “Tron 3” Teaser Now Online March 28, 2011March 29, 2011The Tron: Legacy Blu-Ray (out on April 5th) promises to have several easter eggs, as would be expected from a film with just a vast viral campaign. We’ve already been leaked a ten minute short film titled “The Next Day”, which both fills in the gap between the two Tron… Read More
Download ‘The Guest’ Soundtrack For Free This Weekend September 26, 2014September 26, 2014With The Guest hitting limited theaters this weekend, producers of the film is looking for a way to get the word out on the film’s release. And what better way to do some free marketing then to hand out a free soundtrack from the film. All you have to do… Read More
Care To Write A Story With Tim Burton? November 24, 2010No, you read that correctly. Tim Burton is writing a story, and you can easily help him via Twitter. We’ve all gotten together in a group and told stories, and we’ve all played games where we add to each others, and not one of those stories was ever started by… Read More