Everyone Goes Too Far In “Inside” Episode 6 Dan Koelsch, August 3, 2011 These recent episodes of The Inside Experience have been coming fast, and now we have Episode 6. This morning Christina woke up to find that her captor had recorded her (fortunately clothed) shower and put it on the Internet. Watch her extreme and unfortunate reaction after the break.What will Christina do now that she has only battery power for her laptop? This seems like a great way to advertise the Toshiba Satellite P775’s battery life.Inside, presented by Toshiba and Intel, is directed by DJ Caruso and stars Emmy Rossum as Christina Perasso, who has been kidnapped and only has a Toshiba laptop to connect to the outside world. Through social media, you follow her plight against her unknown keeper and help her survive, discover the truth, and eventually escape. If you want to play along, here are the basic links you’ll need:The Inside Experience: Website, Facebook, Twitter, YouTube Christina: Facebook, Twitter, YouTube ARGs & Campaigns Social Networks Viral Marketing Viral Videos InsideViral video
The Social Network Has Second Teaser July 8, 2010July 8, 2010Just a few weeks ago we revealed the first teaser trailer for David Finch’s The Social Network, which is about the controversial rise of Facebook. Now a second trailer is out, and while it’s similar to the first in that it’s just audio and images (no footage), it stylishly uses… Read More
Warner Bros. Announces “The Dark Knight Rises” Facebook Game and Partners with Chrysler for TV Commercial Contest June 17, 2012June 17, 2012We’re about a month away from the highly anticipated release of The Dark Knight Rises, the final chapter of Christopher Nolan’s Batman legend. So far, we haven’t had much of a viral campaign set in the world of the film. But being so close to the release date, Warner Bros…. Read More
ViralCast #28: Exclusive Chat With Repo Men Runners and Mike Selinker March 7, 2010October 18, 2011In this very special edition of ViralCast, Scott, Iain and I chat with Mike Selinker, President of Lone Shark Games. We also had the very rare oppurtunity to chat with two of the runners, Ciji and Alex, from the Repo Men hunt. In addition, I talked to RepoChip and Lrkr… Read More