Everyone Goes Too Far In “Inside” Episode 6 Dan Koelsch, August 3, 2011 These recent episodes of The Inside Experience have been coming fast, and now we have Episode 6. This morning Christina woke up to find that her captor had recorded her (fortunately clothed) shower and put it on the Internet. Watch her extreme and unfortunate reaction after the break.What will Christina do now that she has only battery power for her laptop? This seems like a great way to advertise the Toshiba Satellite P775’s battery life.Inside, presented by Toshiba and Intel, is directed by DJ Caruso and stars Emmy Rossum as Christina Perasso, who has been kidnapped and only has a Toshiba laptop to connect to the outside world. Through social media, you follow her plight against her unknown keeper and help her survive, discover the truth, and eventually escape. If you want to play along, here are the basic links you’ll need:The Inside Experience: Website, Facebook, Twitter, YouTube Christina: Facebook, Twitter, YouTube ARGs & Campaigns Social Networks Viral Marketing Viral Videos InsideViral video
Ridley Scott and Kevin MacDonald Teaming Up With YouTube To Make User-Generated ‘Life in a Day’ July 7, 2010Back in April, we reviewed the documentary 140 as part of our Newport Beach Film Festival coverage. The concept was to have 140 people film 140 seconds at the exact same time, in order to get a snapshot of the world at one moment. While the doc was made by… Read More
LeVar Burton Gets Control of @ReadingRainbow In Record Time February 1, 2012February 1, 2012For those too young to remember it in its heyday, Reading Rainbow was a PBS television show hosted by LeVar Burton. The show used kids from the target demographic to encourage reading among children and has become a nostalgic classic among us Eighties babies. The Twitter handle @ReadingRainbow had been… Read More
Verizon’s Secret Campaign: Droid X Twitter Account Found June 21, 2010June 21, 2010If you watch TV, you’ve seen commercials for the new line of Android phones. One thing I’ve noticed is they all seem both creepy and catchy. Following that line of mystery, Verizon Wireless has launched a new, so far secret, campaign for the upcoming release of the Droid X. A… Read More