“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Viral Video: Dark Moon February 21, 2010It seems like just yesterday I was saying this time of year is great for Twilight parodies. I guess I was right because Funny or Die has an original video called “Dark Moon”, which stars Brandon T. Jackson (Tropic Thunder). Check it out after the jump. Read More
The Umbrella Corporation Wants To Recruit You in New “Resident Evil” Viral May 31, 2012This September, Resident Evil: Retribution opens in theaters to become the fifth film in the internationally successful zombie franchise based on the video game series. The Umbrella Corporation, having created the zombie virus, is the arch nemesis to Milla Jovovich’s heroine Alice. However, the job market is still tough, so… Read More
V Peace Ambassador Program October 29, 2009October 29, 2009Because Hollywood can’t keep remakes to just movies, next week the series “V” debuts on ABC. The new series, based off the 1983 miniseries and subsequent TV show, is about aliens (called “Visitors”)who arrive to help mankind, but in reality have alterior motives. To promote the series, ABC.com has created… Read More