“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Want To Smell Like Tony Stark? March 24, 2010March 24, 2010Iron Man 2, the sequel to the 2008 Blockbuster Iron Man directed by Jon Favreau and starring Robert Downey Jr., is nearing it’s much anticipated release, only 2 months away. Iron Man 2 is a movie that sells itself, much like The Dark Knight did back in 2008, but still… Read More
Follow the Events of HBO’s The Pacific With Interactive Battle Map March 17, 2010HBO’s WWII mini series The Pacific debuted this Sunday, and fortunately the network has provided a few different and innovative ways in which you can keep up with the series. The premiere episode is currently available on their website, but you can also follow along the course of the series… Read More
Could These Be Viral YouTube and Facebook Pages for “The Dark Knight Rises”? June 1, 2011June 1, 2011MovieViral reader TheArc321 points us to a YouTube page that could be part of the viral campaign for The Dark Knight Rises, Christopher Nolan’s third entry into the new Batman film series. The YouTube channel also points us to a Facebook page, but is any of this in-game or just… Read More