“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
What If: Anti-Surrogates November 1, 2009January 23, 2010Last time on “What If” we had a look at how the the Surrogates viral could have been. The article explored the world prior to surrogates being a common sight and looked to explain our future and their path. We felt the film was lacking in explanation as to why… Read More
Justice Timberlake Brings His Suit and Tie to “Saturday Night Live” March 10, 2013Justin Timberlake returned for the fifth time as the host (and musical guest) of this weekend’s Saturday Night Live, and he starred in a funny parody trailer called “Romantic Comedy”. Check out that skit after the break along with the full episode. Read More
Inception: First Viral Site and Poster Revealed December 15, 2009June 12, 2010A LONG time ago, back in August, we wrote about Inception, Chrisopher Nolan’s next project after The Dark Knight. One visit to the website and it was obvious that Nolan and the producers had figured that Viral was again the way to go. For the longest time that spinning top… Read More