“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
New “Battle: Los Angeles” Viral Video and Facebook Game February 17, 2011The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign,… Read More
Marvel Debuts Iron Man 2 Interactive Trailer April 12, 2010August 5, 2010A new interactive trailer is now up on the Iron Man 2 official website. Technically, it’s the same trailer that debuted earlier this year, but now certain sections are “saved” as files that you access to see some pretty cool stuff. Check it out after the break. Read More
Want to Survive 2012? Buy a Ticket! Plus We Have the Winner Of the Post-2012 Election! November 5, 2009November 5, 2009Update: Soren has now blogged about the tickets, saying we need to pursue this because it’s our only lead. What I found interesting was that he didn’t know the ark was real. I had no idea that there was a Naaczaal, much less that there were passes, nor that they… Read More