“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
“The Walking Dead” Creator Designs Zombie-Proof Car For Hyundai June 20, 2012Robert Kirkman is single-handedly preparing us for the zombie apocalypse. In May, he announced The Walking Dead Escape: San Diego, a massive zombie-themed obstacle and survival course held in Petco Park. Now, we learn he’s partnered with Hyundai and designed a Zombie Survival Machine, a concept version of the carmaker’s… Read More
Iron Man 2: Blog Gets Hold of Stark Industries Safe April 29, 2010April 29, 2010ComicBookMovie.com got a nice little present in the mail from Stark Industries: A microwave-sized combination safe. What is this all about, and what does it have to do with candy? Learn more after the break. Read More
Viral Video: 100 Cheesiest Movie Quotes January 21, 2010January 21, 2010I love cheesy action movies. One of the things I love most about them are the cheesy one-liners. However, action movies aren’t the ones with cheesy and eye-roll inducing lines. Fortunately, someone decided to put a large chunk of them into one video for us to enjoy. I don’t agree… Read More