“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Find Subject Zero – What Does it Mean? June 6, 2010June 7, 2010Many of you know that we at MovieViral love a great viral campaign in hopes to what it may or may not bring to the big screen. But every now and then, we branch out of film, and move into other forms of entertainment, based on it’s quality. We saw… Read More
Check Out A Funny “Up All Night” Music Video September 28, 2011On the new NBC comedy Up All Night, SNL alum Maya Rudolph plays ambitious but vulnerable talk-show host Ava. In the third episode airing tonight, we learn that Ava once had a different career in front of the camera. After the break, check out her music video featuring former SNL… Read More
Openings: Harry Potter Shop at Platform 9 3/4 and The Green Dragon Inn from Lord of the Rings December 29, 2012Two of England’s biggest literary and film series have breached into the real world with functioning businesses straight from their respective magical worlds. After the break, learn about the Harry Potter Shop at Platform 9 3/4 and The Green Dragon Inn from The Lord of the Rings. Read More