“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
LOST: Fan Made Finale Trailer, Cool Shirts and Posters, Lost Live, and More LOL Captions May 15, 2010May 15, 2010Everyone is excited for the series finale of ABC’s LOST, which is now just over a week away (the finale is airing on Sunday May 23rd to accommodate its extension to 2 1/2 hours). With that, we a great fan-made series finale trailer recommended by LOST showrunner Damon Lindelof himself,… Read More
Late Night Feud Is Viral Gold, But Could End Today! January 16, 2010January 16, 2010This is starting to become a daily update. Yet another night of talk shows have gone by, and yet another night of great moments worth watching (see them all over at Gawker). If you haven’t heard, Conan O’Brien looks to be leaving NBC after the network decided to cancel Jay… Read More
“Gone Girl” Trailer: Ben Affleck And David Fincher’s Drama Has Chills Running Down Your Spine July 7, 2014July 7, 2014The second trailer David Fincher‘s adaptation of Gone Girl, starring Ben Affleck and Rosamund Pike, as gone online. Based on the Gillian Flynn – she also wrote the screenplay – novel of the same name, Gone Girl is a story that reads like it has been ripped from the headlines…. Read More