“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
District 9: Prop Gun Replicas For Sale February 5, 2010Director Neill Blomkamp’s District 9 is a great example of when Sci-Fi and Action are mixed together successfully. In District 9, the story goes that Wikus Van De Mere (Sharlto Copley) runs for his life from the M.N,.U (Multi-National United) and Nigerian gangs after an accident causes him to slowly transform… Read More
“X-Men: Days Of Future Past” Viral Marketing Attempts To Prove Magneto Was Involved In JFK Assassination November 26, 2013No major event in U.S. history is without its conspiracy theories. There are false flag operations, wars, the Presidency itself, even the one about the New World Order. But one conspiracy that has plenty of evidence but hasn’t been proven is the theory that the bullet that killed President John… Read More
Viral Projections For “The Amazing Spider-Man” Lead To Screening Event! January 27, 2012March 21, 2012We’re still about 6 months away from seeing Spider-Man swing back onto the big screen and it has been a while since we were all wowed by that teaser trailer back in July. Now it seems an international viral campaign has begun that will let you see some footage early…. Read More