Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“A New Path Awaits” Test Subjects

Caleb Hamilton, August 5, 2011

Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…

Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.

The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.

When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITS

Where this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).

Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.

Thanks to readers Hayvock and Roflcopters for the update!

ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed

Post navigation

Previous post
Next post

Related Posts

“Green Lantern” Gets ‘Got Milk?’ Ad, Viral Site, And More

May 28, 2011

Remember when we were all worried that Green Lantern would not have much of a marketing push due to difficulties with its special effects? It seems that in the weeks since Warner Bros.  tempered marketing expectations, fans have faced a barraged of trailers, television spots, viral websites, and much more….

Read More

Viral Trends: Republic Project Wants To Change The Way Marketing Campaigns Update Content

September 12, 2012

This is the first in a new feature that we will cover for the site called Viral Trends. Our hope is to highlight some of the latest trends in online advertising and marketing currently happening outside our entertainment niche and explain how the industries and properties we cover might benefit…

Read More

“Sharknado 2: The Second One” Offers Fans To Create A Scene With New Indiegogo Project

April 14, 2014

Whether or not you liked (or even seen) Sharknado, the TV Movie has become a cult smash hit. The ratings were so good that SyFy quickly commissioned a sequel appropriately titled Sharknado 2: The Second One. Now those who are a fan of the film or just have enough money…

Read More

Comment

  1. Pingback: Second Mission IceFly Drop and Facility 2 Revealed! | MovieViral

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2025 The Sometimes Weekly Publishing Company. All Rights Reserved.