Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“A New Path Awaits” Test Subjects

Caleb Hamilton, August 5, 2011

Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…

Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.

The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.

When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITS

Where this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).

Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.

Thanks to readers Hayvock and Roflcopters for the update!

ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed

Post navigation

Previous post
Next post

Related Posts

Mysterious J.J. Abrams Teaser Video Could Be For A Book?

August 20, 2013August 20, 2013

Yesterday, we posted about the mysterious teaser trailer that was released on the Bad Robot YouTube page. The internet has been abuzz with speculation as to what the “Stranger” trailer is for. Some people thought it might be for the upcoming TV show Believe, but they already released a promotional…

Read More

This Week In Viral – Skynet Resistance Edition

March 29, 2009July 18, 2010

Wow, what a week to come back for viral. After last week being quiet, the Terminator Salvation viral exploded this week. Check out David’s article for all the details. Our Terminator page has been updated with all the new websites, but don’t forget to check out the forums for the…

Read More

Super Bowl Trailers Weekly: “Captain America: The Winter Soldier”, “The Amazing Spider-Man 2”, “Noah”, And More

February 1, 2014

Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. Since it’s Super Bowl weekend, we’ve got an exclusive…

Read More

Comment

  1. Pingback: Second Mission IceFly Drop and Facility 2 Revealed! | MovieViral

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.