“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Viral Video Round Up: Moneyball, The Riddler, Empire Strikes Back, Julia Roberts, And More! October 9, 2011October 18, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More
“Transformers: Age Of Extinction” Viral Marketing Wants To ‘Keep Earth Human’ May 22, 2014May 22, 2014Following the explosive second trailer for Michael Bay’s Transformers: Age Of Extinction, Paramount Pictures has unveiled their latest push for the Transformers Are Dangerous viral marketing campaign. The first aspects of the Transformers Are Dangerous viral marketing campaign was actually revealed in the first trailer back in March, when a… Read More
Viral Marketing “Bad Grandpa” Film Releases Comedic National Grandparent’s Day PSA’s September 9, 2013With Paramount’s upcoming release of Jackass Presents: Bad Grandpa in October, they’re finding a unique way to market the film. National Grandparent’s Day was this past Sunday, September 8th, and three Public Service Announcements were released by Paramount to celebrate the holiday. These are definitely not your conventional PSA’s by any stretch… Read More