“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
2012: News We Can Use? September 11, 2009September 11, 2009A while back, I mentioned that was there a possibility of more viral sites based on the 2012 campaign. This being from the pyramids that were given to those who completed the leadership testing. Well, not to toot my own horn, but…… TOOT! Charlie Frost tweeted as well as posted… Read More
Survival Goes Viral – The Dead Walk Again September 9, 2009September 9, 2009Could you kill your loved one if they turned into a zombie, or would you try to live with them, despite the fact they want to chew your face off? This is the question being posed by George A Romero’s new film, Survival of the Dead. You may have read… Read More
Viral Video: Intervention Intervention with Fred Armisan January 31, 2010January 30, 2010Intervention is a hit show on A&E that profiles people whose dependence on drugs and alcohol or other compulsive behavior has brought them to rock bottom, so the family and an intervention specialist stage a surprise intervention. While the premise for the captivating show is serious, Funny or Die has… Read More