“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Men in Black III: Bugeyes in Weekly World News, Plus Arianna Huffington is an Alien May 13, 2012May 13, 2012When we last gave an update on the Men in Black III viral campaign, our friend Bugeyes had learned of a tattoo parlor that was giving away a mysterious cake. Since then, the conspiracy theorist has been pretty busy. Get the details after the break. Read More
Space Paranoids Online is Live! May 6, 2010May 6, 2010As the Encom International website promised, the countdown for Space Paranoids Online is over, and you can now play the classic game online. This latest update to the Tron Legacy viral campaign adds another dimension to the already complex journey. Read More
Rocket Poppeteers Poster Debuts At New York Comic-Con October 18, 2010New York Comic-Con (which is not officially related to San Diego Comic-Con or Comic-Con International) was held last weekend, but it wasn’t until the end of this past week that someone came forward with what appears to be a Rocket Poppeteers poster. Is the “Slusho!” of the Super 8 viral… Read More