“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
“Don’t Go Too Far or You’ll Miss it…” April 3, 2011April 3, 2011Tonight while tweeting about the “Agents on a Mission” tour, I stumbled upon what appeared to be just a bunch of Twitbots spamming, trying to get unlucky users to access a malware site. Being the cocky Macbook user that I am (we don’t get viruses), I decided to follow the… Read More
Infiltrate Encom International With A New Tron Legacy Viral Game March 10, 2010March 10, 2010Have you ever wanted to infiltrate Enocm International? Well, now you can. A new Tron Legacy viral game can help you out – if you’re worthy. The game was found within the most recent update on the FlynnLives discussion forums. It leads us to Arcade Aid, which seems to be… Read More
The Union Needs You: Repo Men Required February 22, 2010If you have been following the Repo Men viral, you’ll know that Wired held an open application for runners to go undercover and evade the Repo Men for one month to win a cash prize of $7,500. The runners have now been selected and there are only 2 days left… Read More