“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
GKNOVA6: “Classified Announcement SOMD” – New Code! April 9, 2010April 10, 2010We posted an article a little earlier about the second transmission that appeared on GKNOVA6.com. The new video included a code that has since been deciphered as “Classified Announcement Sold,” however a commenter pointed out in our article it may very well be “Classified Announcement SOMD.” We have that classified… Read More
Explore “The Three Flavours Cornetto Trilogy” Tumblr August 11, 2013Briefly: The Three Flavours Cornetto Trilogy consists of the three films Shaun of the Dead, Hot Fuzz, and this summer’s The World’s End. While the films are not connected by plot, they are all directed by Edgar Wright, written by Wright and Simon Pegg, and star Pegg and Nick Frost…. Read More
Salt: Day X Exists Mission 7, “Stealth”, Now Live June 30, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to track a Day X agent. This week, you’ll need to sneak into a Day… Read More