“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
District 9 Tickets On Sale Now July 26, 2009July 26, 2009Just a quick little heads up on a Sunday afternoon, District 9 tickets have gone on sale at Fandango! There will probably be midnight showings, but that varies depending on what theater and where that theater is. The movie opens in just under 3 weeks, so you have plenty of… Read More
The Office: Kathy Bates Buys Dunder Mifflin January 31, 2010January 31, 2010NBC’s The Office is probably one of the funniest shows on TV right now, which is sadly one of the last great things NBC has going for it. The Office is about a camera crew following and documenting the events that happen at the paper supply company Dunder Mifflin. Dunder Mifflin has many branches… Read More
Real Life Wonka Golden Ticket Search March 28, 2010If you’ve been on YouTube recently (or if you’re a huge fan of chocalate) you might see an ad about a Wonka Golden Ticket search that started early this month. It’s a great contest for the Willy Wonka Candy Company, but the search will be longer than you can expect,… Read More