“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Viral Video Round Up: Joseph Gordon-Levitt, Space Jam, Star Wars, And More! November 20, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More
District 9 Trailer #2 Breakdown (Screencaps) July 9, 2009July 27, 2009Yesterday, Yahoo debuted the second trailer for District 9. The response has been pretty positive, especially on our forum. Take a look at the trailer embedded below, then I’ll breakdown the trailer by focusing on the more interesting screencaps. . The trailer starts off the ominous image of the alien… Read More
The Shield of Superman: The Evolution of an Icon [Infographic] June 6, 2013Superman’s look has changed many times in the past 75 years of his existence, and the iconic S Shield is no exception. After the break, check out an infographic from HalloweenCostumes.com that shows how the emblem has evolved leading up to Man of Steel. Read More