“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Facebook and Discovery Have Literally Gone “Viral” July 20, 2010July 20, 2010Look out Farmville! You are about to have your ass kicked by something so much more real than housing a turtle, or finding gold in your corn field. Granted, I have no idea what you do in Farmville, because I block that stupid thing, but what I do know is,… Read More
ARGs & Campaigns Cloverfield 2: What We Know & Viral Marketing Campaign (Slusho!) January 8, 2024September 23, 2024Paramount has has confirmed that the fourth installment in the Cloverfield film franchise will be a direct sequel to the 2008 found-footage film. The origin story of this website is deeply rooted in the 2008 cult classic found-footage monster movie Cloverfield. One year after the movie’s release on 1-18-08, this… Read More
Possible New “Paranormal Activity 2” Viral Sites (and Video) October 1, 2010October 1, 2010You know a film has people talking when it’s plastered all over the web, and now TV spots, oh yeah, and not to mention the box office success of the firs film. Plus the fact that we have a handful of articles in just a couple of weeks means the… Read More