“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
The Office: Kathy Bates Buys Dunder Mifflin January 31, 2010January 31, 2010NBC’s The Office is probably one of the funniest shows on TV right now, which is sadly one of the last great things NBC has going for it. The Office is about a camera crew following and documenting the events that happen at the paper supply company Dunder Mifflin. Dunder Mifflin has many branches… Read More
Watch Today’s “Man of Steel” Premiere Live Webcast June 10, 2013June 9, 2013Warner Bros.’ Man of Steel has its world premiere today in New York at 5:30PM EDT, and you can watch the live broadcast of the red carpet right here. Fans can submit questions and comments during the live feed, using #manofsteel or #manofsteelpremiere. Watch the embedded video of the broadcast… Read More
Exclusive Interview: Greg Broadmore of Weta Workshop (District 9 Designer) September 15, 2009January 8, 2010When you were watching District 9, what was your favorite part? For some of you it was when Wikus took control of the Exo suit and led Christopher back to his son. For others it may be when Christopher and his son began ascending to the mother ship; personally, my… Read More