“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Counter Found on Super 8 Viral Website August 9, 2010The Super 8 viral campaign sure likes its second counters. The Scariest Thing I Ever Saw website has another counter, this time on its dedicated page. What is this counting from, and what does it mean? Here’s everything we know so far. Read More
The Crazies: Ogden Marsh Sheriff Login Found! January 29, 2010February 17, 2010We’ve received the username and password for the Ogden Marsh Sheriff Department website. The login allows you to listen to logged dispatch calls, in total fifteen calls (one of which has been removed).Get the username and password for the login as well as the transcripts of each call after the jump. Read More
J.K. Rowling Adds Another Harry Potter Story To Pottermore July 8, 2014July 8, 2014Harry Potter and the Deathly Hollows marked the end of a legendary run of Young Adult novels. The series of novels closed with the titular character and friends having aged, matured, and watching a new generation learning different forms of magic and wizardary. Now with his own family to take… Read More