“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Super 8: STIES Site Has Updated Printout October 15, 2010Briefly: The printout available on ScariestThingIEverSaw.com has been updated to include the line “Meet me at 4D and 5O’s last leg. Bring the foghorn and the unexpected title.” Check out Unfiction on speculation as to what this could mean for the Super 8 ARG, though we have yet to figure… Read More
Piranha 3D Footage Needs To Be Taken Down July 31, 2010September 3, 2010You would think that a title like that would proclaim my love for new footage and excitement, and how bootlegged footage like the one from Thor, or the phony tracks from Tron: Legacy should have no place in this world. One can also look at that statement to remove the… Read More
Take an Interactive 360° Tour of “Frankenweenie” Set June 30, 2012June 30, 2012On October 5th, Tim Burton turns his short Frankenweenie into an 3D black-and-white stop motion-animated feature film. Frankenweenie is about a boy who brings his dog back to life, but it has unintentional consequences. Disney has released an interactive video that gives you a 360° tour of the set, where… Read More