“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Sherlockology Countdown Ends Early; “Sherlock” Series 3 Teaser Released Online August 2, 2013August 2, 2013This week, we’ve been covering a mysterious countdown run by Sherlock fan site Sherlockology which, in the sense of a traditional countdown, would have ended tomorrow some time. However, the countdown ended today, after the site posted another image, with a time rather than the number 1. Sherlockology has come… Read More
Friday Comic-Con 2009 Updates July 24, 2009June 6, 2010So, by now, Comic-Con is in full swing and updates are pouring in constantly. Here’s the jist of what’s been happening so far: Tim Burton’s Alice in Wonderland teaser is now online. James Cameron’s epic AVATAR had it’s first footage screened yesterday, and, as expected, everyone loved it. After the… Read More
Late Night Feud Story Revived By 60 Minutes Interview and White House Correspondents Dinner May 3, 2010May 3, 2010It seems this story never goes away. The NBC Late Night Feud that erupted in January made a big comeback this weekend. This year’s annual White House Correspondents Association Dinner had on Jay Leno as a guest speaker, and the President himself cracked some jokes about the situation. Also, 60… Read More