“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Predators Website Has New Features and Games June 30, 2010A while back, the Predators website debuted with the promise of interesting features. There has been some anticipation on exactly what these features were. Fortunately, two have been activated, and both are definitely not for anyone who doesn’t like highly NSFW images. Get ready to slash a site and loose… Read More
Super 8: Rocket Poppeteers Store Could Reveal Clues March 28, 2011March 29, 2011For those unfamiliar with the viral campaign for J.J. Abrams’ Super 8, Rocket Poppeteers are this campaign’s Slusho!, a fake brand of treats that probably has little to do with the actual film. Now the online store for the spaceship-shaped popsicles has been found, and a special preview could give… Read More
Watch Nike’s “The Black Mamba” Short Film Starring Kobe Bryant February 21, 2011Earlier this month we told you about Robert Rodriguez’s short film for Nike called The Black Mamba. Starring Kobe Bryant and with several cameos, including several Rodriguez regulars, the film debuted online this weekend for the NBA All Star Break. Check out the full video after the break. Read More