“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
“Carrie” Has Gone Missing! Are You Brave Enough To Enter Her House And Find Her? August 21, 2013Carrie has been bad apparently and her mother has locked her away inside the house somewhere. Are you brave enough to enter the home of Margaret White and find out what happened to Carrie? If so, hit the jump and start your search. Read More
Viral Video Round Up: Fright Night, The Muppets, Anne Hathaway, Glee, Ruben Fleischer, And More! August 21, 2011October 18, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More
“The Devil Inside” Ends With a Link, and Fan Screening Gets First Hand Possession January 7, 2012January 7, 2012While the reviews for this weekend’s new horror film The Devil Inside have been mixed at best, there is one thing most audiences have been unhappy about: the end. Get the details about the unusual ending for the found-footage exorcism thriller after the break, as well as how one audience… Read More