“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Latest “Star Wars Episode VII” Tweet Teases A Mysterious Droid Hand August 11, 2014August 11, 2014We’ve watched how Disney and J.J. Abrams have been marketing their Star Wars Episode VII “Force For Change” OMAZE UNICEF campaign for quite some time. With each new update, comes a very exciting tease, or hilarious video between two late night comedians, or a brand new look at a classic… Read More
Alice in Wonderland Facebook Viral November 12, 2009November 12, 2009I’m not a big fan of Tim Burton’s, but whenever he has a project coming out, it certainly gets a lot of buzz. His latest film, Alice in Wonderland, is no different. Burton’s unique visual style always draws attention and with Alice, Disney is using it to their advantage. In… Read More
Building Better Superheroes [Infographic] June 9, 2013June 9, 2013Now that we’ve seen different actors play the same superhero in a few major movie franchises, the question remains as to who pulled off the look best. Direct2TV.com decided to tackle that question in an infographic that you can check out after the break. Read More