“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Check Out The New Motion Poster for ‘Conan the Barbarian’ March 3, 2011We may not have a trailer yet for the upcoming action flick Conan the Barbarian, but the remake to the 1982 film that starred Arnold Schwarzenegger now has a motion poster featuring the new Conan, Jason Momoa. See if for yourself after the break. Read More
Proof That The Ghostbusters Are Still Cool May 19, 2010In the past year or so, there has been a lot of buzz about a potential third movie to the Ghostbusters series. The first two have become classics, and there have been rumors on a new sequel that would involve the original cast, and possibly even comedy mastermind Judd Apatow…. Read More
What IF: Se7en September 26, 2009January 23, 2010It’s 1995, and all that anyone is talking about is Se7en. This film, like so many before and after it stunned the audience with its twist ending. People still talk about it to this day and after the question recently put to me by Nick about cult classics during our… Read More