“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
G.I. Joe Facebook Game October 24, 2009June 29, 2010Playing games on Facebook has become extremely popular as of late, whether you are a college student or my mom (true story). Not one to pass up on an opportunity like that, Paramount Home Entertainment has created a G.I. Joe Facebook Game to promote their November 3rd release of G.I…. Read More
Are You The “Ultimate Movie Fan”? May 20, 2011The 2011 MTV Movie Awards are right around the corner, and you could be crowned the Ultimate Movie Fan during the broadcast! Plus, DIRECTV Cinema and MTV want to send you, the Ultimate Movie Fan, and a guest to the 2012 MTV Movie Awards. All you have to do is… Read More
Exclusive IMAX ‘Star Trek Into Darkness’ Preview Attached to ‘The Hobbit’ November 14, 2012November 16, 2012For months now, fans have eagerly awaited a look at official footage from J.J. Abrams’ follow up to the 2009 hit, Star Trek, and now they will get more than they’d hoped for! Warner Bros. and Paramount Pictures will team up in a mutually beneficial venture and present a 9-minute… Read More