Second Mission IceFly Drop and Facility 2 Revealed! Caleb Hamilton, August 15, 2011August 15, 2011 In our last update, we pointed you in the direction of the Human Preservation Project Facebook group to help finish the QR code puzzle that would reveal the next part of the game. Thanks to everyone there and the folks at Unforum, a second group of Ice Flies has been rescued and the date Facility 2 opens has been revealed! After successfully putting together the pieces of QR code and following the embedded link, you’re lead to a new puzzle, the Test Subject Visual Perception Evaluation, in which you had to find coordinates hidden in multicolored blocks and fill in a grid. Many theories were thrown around as to what the coordinates actually were, the theory that checked out was Morse Code. (No, the image below is not the solution)Each multicolored box was an image and the file names were Morse Code (For example Image 1’s name was –dot.jpg). When decoded, the coordinates were placed in the grid and a message was spelled out: EXTRACTION. But what did it mean? At the top of the page, the title of the puzzle had a link to 5 Gum’s Facebook page where another puzzle waited.On 5 Gum’s Facebook page, a new section titled “Human Preservation Project” had appeared, but test subjects couldn’t access the information because a password was required. The password, EXTRACTION, unlocked a sort of hub on the page filled with small TV screens; several around the edge displaying previous parts of the game. In the center, videos play explaining what the Human Preservation Project is, reactions from the Mission IceFly drop, and the Survival Code intro with Dr. Traelek (Terry O’Quinn). Clicking around, test subjects soon discovered a countdown and a link to vote for three cities that would participate in a second IceFly drop.Last Thursday, test subjects in Miami, San Diego and Houston rescued three Ice Flies. Afterwards, the 5 Gum Human Preservation Project was updated and test subject profiles were updated with blank Facility 2 file logs. Clicking around the Facebook hub, test subjects were led to New Chapter where a red testing facility locked displayed the message “Facility_2 8.15”. Test Subjects were also able to collect new log files.Testing Facility 2 opens today, August 15th, so get ready! ARGs & Campaigns Social Networks Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Get A Rock-Hard Bod By Joining Dwayne “The Rock” Johnson’s ‘Team Hercules’ Campaign June 13, 2014June 13, 2014Dwyane Johnson stars as the Greek mythological hero Hercules in Paramount’s upcoming film, Hercules. In order to get into shape, Johnson had to endure a grueling 20-week regimen which included a “crazy diet”. Many film fans may wonder what goes into getting ripped for a character like Hercules, well The… Read More
Collect Your Friends With “The Collection” Facebook App November 23, 2012April 15, 2015The Collection is a sequel to the indie horror film The Collector that is opening next week nationwide. The Collector is a serial killer who sets gruesome boobytraps for his victims and collects body parts. The film’s Facebook page has an App called Collect Your Friends, where you can create… Read More
Green Lantern Teaming Up With Doritos For Interactive Campaign May 9, 2011Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in… Read More