“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits… Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum. The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle. When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITS Where this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below). Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes. Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Watch: Viral Video Of Martin Freeman Starring In SNL’s Hilarious ‘The Hobbit’/’The Office’ Mashup December 15, 2014December 15, 2014 This season of Saturday Night Live isn’t exactly the best season. And while their digital shorts creators Jorma Taccone, Akiva Schaffer and Andy Samberg,are long gone, the SNL team still manages to churn out creative videos in their absence. The Hobbit Trilogy’s Martin Freeman hosted the most recent episode of… Read More
Comic-Con 2012: “The Dark Knight Rises” Bat Signal Search Twitter Contest July 13, 2012July 13, 2012 We are now officially one week away from the release of The Dark Knight Rises! Warner Bros. is out at the San Diego Comic-Con this week promoting the upcoming release, along with several other films. They’re giving fans a chance to win a special advance screening of The Dark Knight… Read More
Viral Marketing “Jim” (the Film) Gets A Viral Site September 30, 2010 A viral site for Jim (the film) has appeared online and gives us a good look at Lorigen Engineering. It gives us background into the company, which plays a large part in the film. After the jump, take a look at the trailer for Jim the film and check out… Read More