“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Featured App: “The Devil Inside” for iPhone, iPod, And iPad December 28, 2011July 29, 2012There are far more ways to experience a film beyond the theaters. Apps for your smart phone or tablet are the newest form, and that’s where I come in. My job is to weed out the bad and send through the good. Today’s featured app is “The Devil Inside” for… Read More
Transformers: Revenge of the Fallen Viral Updates June 10, 2009June 16, 2009Some updates on Transformers: Revenge of the Fallen. Read more… Read More
“Agents on a Mission” are Coming to a City Near You! March 24, 2011Disney is known for its Imagineering in its parks around the world, and now you can experience it up close and personal in a city near you! Disney/Pixar has teamed up with State Farm®, Goodyear, and Mack Trucks, Inc. to bring you the Cars 2 “Agents on a Mission” Tour!… Read More