“The Inside Experience” Has Unsatisfying End…Or Does It? Dan Koelsch, August 5, 2011August 5, 2011 The eighth and final episode of The Inside Experience was released yesterday and showed Christina getting saved, but we got no answers as to why she was kidnapped or who her captor was (which angered many ARG players). However, this may not really be the end, as the captor’s last video implies. See for yourself after the break. People who went to the train station actually saw the detective featured in this episode standing at what we know to be the crime scene entrance. As the creepy video from the captor suggests, there is more to this story, and the website and DJ Caruso have given August 14th as the day the entire film will be released. Considering this is on a Sunday, I imagine it will be released on the official website.Inside, presented by Toshiba and Intel, is directed by DJ Caruso and stars Emmy Rossum as Christina Perasso, who has been kidnapped and only has a Toshiba laptop to connect to the outside world. Through social media, you follow her plight against her unknown keeper and help her survive, discover the truth, and eventually escape. If you want to play along, here are the basic links you’ll need:The Inside Experience: Website, Facebook, Twitter, YouTube Christina: Facebook, Twitter, YouTube ARGs & Campaigns Social Networks Viral Marketing InsideViral video
10 Worst Super Bowl Commercials Ever February 4, 2010February 4, 2010We talked the other day about how Super Bowl commercials are viral videos. In fact, they are probably the original viral videos. Before YouTube, Facebook, and any other sharing medium online, people would stand around the cooler the next day and talk about the ads that aired during the big… Read More
The Office: Creed Bratton’s Rubber Tree December 8, 2009December 8, 2009File this under the weird and unknown. If you watch “The Office”, you should know Creed, the creepy older gentlemen who is possibly insane, a criminal, or both. Well, the actor’s name is Creed as well, and apparently he has a band that is releasing a single called “Rubber Tree”… Read More
AT&T Debuts Action-Packed Web Series “Daybreak” With “Heroes” Creator Tim Kring Plus Complex ARG June 3, 2012AT&T is pulling out all the stops with a new campaign centered around a web series titled Daybreak. Then action-packed five-part series showcases some of their current products, including the HTC One X, Samsung Galaxy Tab, and various softwares. There’s even an ARG component that looks to be pretty in-depth…. Read More