Syfy’s “Haven” Will Follow Twitter-integrated Plot Caleb Hamilton, August 12, 2011August 12, 2011 In the past, we have reported on television shows that have integrated events on social networks such as Facebook and Twitter. More recently, USA’s Covert Affairs did something like this where Twitter users were able to interact with CIA operatives on a mission in Budapest during an episode. Now, Syfy’s Haven will use Twitter to completely synchronize the action happening on the TV screen and the second screen. Starting this Friday, Syfy will air seven new episodes of Haven, a supernatural show that follows FBI agent Audrey Parker who lives in the Maine town, that will tie directly into Twitter. Two newspapermen on the show, Dave and Vince Teagues, have joined Twitter under the usernames, @DaveHaven and @VinceHaven, respectively. They will interact with an unknown character, @ColdInHaven, who has a vast knowledge of Haven. Viewers can follow the episode on Twitter (join the conversation by using hashtag #HavenNews) and will hear mentions of the tweets on the show itself. But, you don’t have to use Twitter to follow the story.Twitter and Syfy will be measuring viewer engagement over seven weeks and publish the results in a case study for other networks who want to produce Twitter-integrated episodes in the future. Craig Engler, general manager and senior vice president of Syfy Digital had this to say:Although there have been simple integrations before, no one has fully and organically integrated Twitter into the fabric of the show in the way Haven is doing…Do you think social network/episode integration is an effective way to boost interest in a series? Let us know in the comments. Haven airs Fridays at 10/9c on Syfy.Source: Mashable Social Networks Viral Marketing HavenSyFyTwitter
Check Out All The Tron Legacy Banners Released So Far July 19, 2010July 19, 2010As we have briefly mentioned before, Disney has been releasing Tron Legacy billboard banners periodically throughout the year. In fact, Disney bought out a billboard in Los Angeles for the entire year just to promote this film. Click through to see all seven billboard images so far, including the most… Read More
Mysterious ‘It Starts With the Flu’ Countdown Ends In One Week, What Is It For? August 31, 2010September 2, 2010Over a year ago, a mysterious website was found by Unfiction members called It Starts With The Flu. On the simple one-page site, a countdown has been running, with the time ending at midnight on the morning of September 8th, just over one week away. The question “Will You Survive?”… Read More
Iamamiwhoami Viral: Package Sent to MTV March 6, 2010I am very thankful to have a name to call this new viral other than “disturbing anonymous viral video collection”, or something of the sort. As we reported earlier in the week, a series of, you guessed it, disturbing videos have been posted to the YouTube account “Iamamiwhoami”. The very… Read More