Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Syfy’s “Haven” Will Follow Twitter-integrated Plot

Caleb Hamilton, August 12, 2011August 12, 2011

In the past, we have reported on television shows that have integrated events on social networks such as Facebook and Twitter. More recently, USA’s Covert Affairs did something like this where Twitter users were able to interact with CIA operatives on a mission in Budapest during an episode. Now, Syfy’s Haven will use Twitter to completely synchronize the action happening on the TV screen and the second screen.

Starting this Friday, Syfy will air seven new episodes of Haven, a supernatural show that follows FBI agent Audrey Parker who lives in the Maine town, that will tie directly into Twitter. Two newspapermen on the show, Dave and Vince Teagues, have joined Twitter under the usernames, @DaveHaven and @VinceHaven, respectively. They will interact with an unknown character, @ColdInHaven, who has a vast knowledge of Haven. Viewers can follow the episode on Twitter (join the conversation by using hashtag #HavenNews) and will hear mentions of the tweets on the show itself. But, you don’t have to use Twitter to follow the story.

Twitter and Syfy will be measuring viewer engagement over seven weeks and publish the results in a case study for other networks who want to produce Twitter-integrated episodes in the future. Craig Engler, general manager and senior vice president of Syfy Digital had this to say:

Although there have been simple integrations before, no one has fully and organically integrated Twitter into the fabric of the show in the way Haven is doing…

Do you think social network/episode integration is an effective way to boost interest in a series? Let us know in the comments. Haven airs Fridays at 10/9c on Syfy.

Source: Mashable

Social Networks Viral Marketing HavenSyFyTwitter

Post navigation

Previous post
Next post

Related Posts

Looper Network Game Ends With Mission 5, Maxx Labs Goes Live

September 18, 2012

Looper is a sci-fi action film written and directed by Rian Johnson. In 2077, murder is too difficult to get away with, so the mob sends back targets to 2047 to be wacked by hitmen called “Loopers”. Joseph Gordon-Levitt stars as Joseph Simmons, a top Looper who ends up being…

Read More

Alan’s Insanity Expressed On New “The Hangover Part III” Tumblr

April 17, 2013April 17, 2013

While there have been some great tumblr sites that were used for some viral marketing campaigns, there are a few that feel like they are last ditch efforts from the digital marketing department. Take for instance the latest tumblr for The Hangover Part III, set up by the WB team….

Read More

The Dark Knight Rises: Bane T-Shirts and Map of Strike Zones Mailed Out

December 16, 2011

Warner Bros. has sent some film websites (not this one unfortunately, at least not yet) some really cool swag on the Eve of The Dark Knight Rises prologue debuting to the public as an attachment to certain IMAX showings of Mission: Impossible – Ghost Protocol. There’s a Bane t-shirt that…

Read More

Comments (2)

  1. Margana says:
    August 13, 2011 at 1:23 am

    Different time zones will turn this into an annoying gimmick.

  2. jeremx says:
    August 15, 2011 at 3:44 pm

    very good point, margana.

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.