Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Syfy’s “Haven” Will Follow Twitter-integrated Plot

Caleb Hamilton, August 12, 2011August 12, 2011

In the past, we have reported on television shows that have integrated events on social networks such as Facebook and Twitter. More recently, USA’s Covert Affairs did something like this where Twitter users were able to interact with CIA operatives on a mission in Budapest during an episode. Now, Syfy’s Haven will use Twitter to completely synchronize the action happening on the TV screen and the second screen.

Starting this Friday, Syfy will air seven new episodes of Haven, a supernatural show that follows FBI agent Audrey Parker who lives in the Maine town, that will tie directly into Twitter. Two newspapermen on the show, Dave and Vince Teagues, have joined Twitter under the usernames, @DaveHaven and @VinceHaven, respectively. They will interact with an unknown character, @ColdInHaven, who has a vast knowledge of Haven. Viewers can follow the episode on Twitter (join the conversation by using hashtag #HavenNews) and will hear mentions of the tweets on the show itself. But, you don’t have to use Twitter to follow the story.

Twitter and Syfy will be measuring viewer engagement over seven weeks and publish the results in a case study for other networks who want to produce Twitter-integrated episodes in the future. Craig Engler, general manager and senior vice president of Syfy Digital had this to say:

Although there have been simple integrations before, no one has fully and organically integrated Twitter into the fabric of the show in the way Haven is doing…

Do you think social network/episode integration is an effective way to boost interest in a series? Let us know in the comments. Haven airs Fridays at 10/9c on Syfy.

Source: Mashable

Social Networks Viral Marketing HavenSyFyTwitter

Post navigation

Previous post
Next post

Related Posts

2012: Soren Ulfert Resigns from the IHC

September 17, 2009September 18, 2009

UPDATE: Soren Ulfert has updated his Twitter: For those asking why I resigned, the short story is — I didn’t. If that wasn’t omnious enough, Charlie Frost tweeted exactly what we’re thinking: Rumor has it that @SorenUlfert was forced out of @TheIHC…I kinda feel bad for the guy The mystery…

Read More

Are Holograms the New Augmented Reality?

December 29, 2009

We talk alot about augmented reality here at MovieViral, and with good reason. It has a lot of potential, of which we are only scratching the surface. We are coming into an age in which interactivity is the key to successful marketing. However, technology never sits idly, so now we…

Read More

Sherlock Holmes Viral Review

December 30, 2009December 30, 2009

Our review of the Sherlock Holmes viral comes from forum member Steve Kidd: Before I begin my viral review, I must warn those of you who have yet to see the recent Sherlock Holmes movie that this article contains minor spoilers. If you have yet to see the film, I…

Read More

Comments (2)

  1. Margana says:
    August 13, 2011 at 1:23 am

    Different time zones will turn this into an annoying gimmick.

  2. jeremx says:
    August 15, 2011 at 3:44 pm

    very good point, margana.

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2026 MovieViral.com. The Sometimes Weekly Publishing Company.