Syfy’s “Haven” Will Follow Twitter-integrated Plot Caleb Hamilton, August 12, 2011August 12, 2011 In the past, we have reported on television shows that have integrated events on social networks such as Facebook and Twitter. More recently, USA’s Covert Affairs did something like this where Twitter users were able to interact with CIA operatives on a mission in Budapest during an episode. Now, Syfy’s Haven will use Twitter to completely synchronize the action happening on the TV screen and the second screen. Starting this Friday, Syfy will air seven new episodes of Haven, a supernatural show that follows FBI agent Audrey Parker who lives in the Maine town, that will tie directly into Twitter. Two newspapermen on the show, Dave and Vince Teagues, have joined Twitter under the usernames, @DaveHaven and @VinceHaven, respectively. They will interact with an unknown character, @ColdInHaven, who has a vast knowledge of Haven. Viewers can follow the episode on Twitter (join the conversation by using hashtag #HavenNews) and will hear mentions of the tweets on the show itself. But, you don’t have to use Twitter to follow the story.Twitter and Syfy will be measuring viewer engagement over seven weeks and publish the results in a case study for other networks who want to produce Twitter-integrated episodes in the future. Craig Engler, general manager and senior vice president of Syfy Digital had this to say:Although there have been simple integrations before, no one has fully and organically integrated Twitter into the fabric of the show in the way Haven is doing…Do you think social network/episode integration is an effective way to boost interest in a series? Let us know in the comments. Haven airs Fridays at 10/9c on Syfy.Source: Mashable Social Networks Viral Marketing HavenSyFyTwitter
Inside Films Is Back With Latest Social Film “The Power Inside” July 27, 2013Inside Films is the production studio created by the partnership of Toshiba and Intel to create social films that feature the technology companies’ latest products. We’ve covered their previous films Inside and The Beauty Inside, and now they have an alien invasion comedy staring Harvey Keitel called The Power Inside…. Read More
Total Recall: Personalized Rekall Videos and Comic-Con July 5, 2012July 8, 2012Last month, we told you about WelcomeToRekall.com, the viral website for this summer’s sci-fi action remake Total Recall. The website is home to Rekall, a company that implants memories so that you can have a vacation without actually going anywhere or wasting any time. Now you can actually see how… Read More
‘INSIDIOUS’ Updates: Children, Stalking, and Red Faces March 21, 2011March 21, 2011One of the things that I personally miss doing for this site is the constant updating. I truly enjoy viral so much that I become giddy with each update, so with that said, I will personally keep you posted on all things INSIDIOUS. And so, the following write up is… Read More