Lionsgate’s “Warrior” Asks “What Do You Fight For?” Dan Koelsch, August 17, 2011 On September 9th, sport drama Warrior from Lionsgate opens in theaters. The film is about two brothers, played by Tom Hardy and Joel Edgerton, who enter an MMA tournament for different reasons and end up having to face each other. The film’s official website has a contest that is looking for fighters, but not necessarily the kind you are thinking of. The contest is titled “What Do You Fight For”, and that is exactly the question it asks. You can nominate either yourself or someone you know that you think is a warrior and fights for something important. The page has a wall of fame for you to see others nominated mixed in with characters from the film, and you can vote for those you think deserve to be on the wall. You have a chance at winning a home screening of the film sponsored by AMC Theatres, though I couldn’t find a link that explained how that works.Overall I think it’s an innovative and meaningful way to get people involved in the film, which is more than just a sports flick from what I’ve been reading. Hardy’s character Tommy is a Marine who fights to fulfill a promise to a fallen comrade, which Edgerton’s Brendan is a school teacher who just needs to pay off his mounting debt. Some of stories of warriors nominated are very powerful, like William Hansen, an Iraq war veteran who struggled with PTSD and injuries after returning from duty.Let us know what you think of the page. Warrior, directed and co-written by Gavin O’Connor, hits theaters on September 9th, and you can follow the film on Twitter, Facebook, and YouTube. Viral Marketing LionsgateWarrior
“Prometheus” Viral Video: Peter Weyland’s TEDTalk from 2023 (Updated) February 28, 2012December 28, 2012This week it was revealed that Guy Pearce would be the link to the original Alien films, playing Peter Weyland (of Weyland-Yutani), an entrepreneur who owns The Prometheus. In a video released today by TED, you can see Peter delivering a keynote at TED2023, as envisioned by Ridley Scott. More… Read More
Sherlockology Counts Down To A Big, Dangerous, and Fun “Sherlock” Reveal Saturday August 1, 2013August 1, 2013The BBC’s hit series Sherlock returns for its third series this Fall in the U.K. (early 2014 here in the U.S.), and fans on both sides of the Pond have been clamoring for any bit of information following the climax of the second series finale which saw the “death” of… Read More
Indie Director Makes “TwitFlicks” To Fund Movie October 27, 2011What do you do if your Kickstarter-like campaign to fund your independent short film isn’t working? If you’re Dutch director Eddy Terstall, you take requests for mini-movies on Twitter for a fee, calling them “Twitflicks”. By doing just that, Terstall raised about €120,000, way more than the €20,000 he was… Read More