Lionsgate’s “Warrior” Asks “What Do You Fight For?” Dan Koelsch, August 17, 2011 On September 9th, sport drama Warrior from Lionsgate opens in theaters. The film is about two brothers, played by Tom Hardy and Joel Edgerton, who enter an MMA tournament for different reasons and end up having to face each other. The film’s official website has a contest that is looking for fighters, but not necessarily the kind you are thinking of. The contest is titled “What Do You Fight For”, and that is exactly the question it asks. You can nominate either yourself or someone you know that you think is a warrior and fights for something important. The page has a wall of fame for you to see others nominated mixed in with characters from the film, and you can vote for those you think deserve to be on the wall. You have a chance at winning a home screening of the film sponsored by AMC Theatres, though I couldn’t find a link that explained how that works.Overall I think it’s an innovative and meaningful way to get people involved in the film, which is more than just a sports flick from what I’ve been reading. Hardy’s character Tommy is a Marine who fights to fulfill a promise to a fallen comrade, which Edgerton’s Brendan is a school teacher who just needs to pay off his mounting debt. Some of stories of warriors nominated are very powerful, like William Hansen, an Iraq war veteran who struggled with PTSD and injuries after returning from duty.Let us know what you think of the page. Warrior, directed and co-written by Gavin O’Connor, hits theaters on September 9th, and you can follow the film on Twitter, Facebook, and YouTube. Viral Marketing LionsgateWarrior
2012: The IHC Officially Announces Winner of the Post-2012 Election, Barbara Squirms, and More Ticket Info! November 6, 2009November 6, 2009As we reported yesterday, Michael S. has won the Leader of the Post-2012 World election after running a strong campaign. The election was run by the Institute of Human Continuity, and today they officially announced Michael as the winner on their YouTube channel. Here’s the infamous Barbara Lewis-Penn revealing the… Read More
District 9 Official Site Walkthrough June 10, 2009June 17, 2009Through their Twitter account, the folks doing the marketing for District 9 revealed today that the official website is finally live. Read More
SNL: Would the Real Mark Zuckerberg Please Stand Up? January 30, 2011Actor Jesse Eisenberg hosted NBC’s Saturday Night Live last night, and his monologue became a “Berg” paradox that should have destroyed the entire universe. Instead, we got an awkward and hilarious moment between Eisenberg, who plays Facebook co-founder Mark Zuckerberg in The Social Network, Adam Samberg, who plays Zuckerberg on… Read More