Lionsgate’s “Warrior” Asks “What Do You Fight For?” Dan Koelsch, August 17, 2011 On September 9th, sport drama Warrior from Lionsgate opens in theaters. The film is about two brothers, played by Tom Hardy and Joel Edgerton, who enter an MMA tournament for different reasons and end up having to face each other. The film’s official website has a contest that is looking for fighters, but not necessarily the kind you are thinking of. The contest is titled “What Do You Fight For”, and that is exactly the question it asks. You can nominate either yourself or someone you know that you think is a warrior and fights for something important. The page has a wall of fame for you to see others nominated mixed in with characters from the film, and you can vote for those you think deserve to be on the wall. You have a chance at winning a home screening of the film sponsored by AMC Theatres, though I couldn’t find a link that explained how that works.Overall I think it’s an innovative and meaningful way to get people involved in the film, which is more than just a sports flick from what I’ve been reading. Hardy’s character Tommy is a Marine who fights to fulfill a promise to a fallen comrade, which Edgerton’s Brendan is a school teacher who just needs to pay off his mounting debt. Some of stories of warriors nominated are very powerful, like William Hansen, an Iraq war veteran who struggled with PTSD and injuries after returning from duty.Let us know what you think of the page. Warrior, directed and co-written by Gavin O’Connor, hits theaters on September 9th, and you can follow the film on Twitter, Facebook, and YouTube. Viral Marketing LionsgateWarrior
“Don’t Go Too Far or You’ll Miss it…” April 3, 2011April 3, 2011Tonight while tweeting about the “Agents on a Mission” tour, I stumbled upon what appeared to be just a bunch of Twitbots spamming, trying to get unlucky users to access a malware site. Being the cocky Macbook user that I am (we don’t get viruses), I decided to follow the… Read More
Social Networks Bad Robot Replies To Zach Snyder Tweet With Their Own DC Comics/Star Wars Mashup August 9, 2014September 14, 2014Batman vs Superman director Zack Snyder has been tweeting some weird mashup pictures lately through his Twitter account. One had Superman‘s Henry Cavill photoshopped as a Jedi and another one recently had Batman walking next to R2-D2. The Batman one he tweeted to Bad Robot, so Bad Robot in response… Read More
‘Star Wars: The Force Awakens’ Trailer To Debut In Nine Select Theaters This Friday! November 24, 2014This is pretty much the Black Friday for moviegoers. The trailer debut for Star Wars: The Force Awakens has just been announced. Sources say it will be revealed in nine theaters, and it will be played before every movie shown. We don’t know exactly when it will be made available… Read More