Lionsgate’s “Warrior” Asks “What Do You Fight For?” Dan Koelsch, August 17, 2011 On September 9th, sport drama Warrior from Lionsgate opens in theaters. The film is about two brothers, played by Tom Hardy and Joel Edgerton, who enter an MMA tournament for different reasons and end up having to face each other. The film’s official website has a contest that is looking for fighters, but not necessarily the kind you are thinking of. The contest is titled “What Do You Fight For”, and that is exactly the question it asks. You can nominate either yourself or someone you know that you think is a warrior and fights for something important. The page has a wall of fame for you to see others nominated mixed in with characters from the film, and you can vote for those you think deserve to be on the wall. You have a chance at winning a home screening of the film sponsored by AMC Theatres, though I couldn’t find a link that explained how that works.Overall I think it’s an innovative and meaningful way to get people involved in the film, which is more than just a sports flick from what I’ve been reading. Hardy’s character Tommy is a Marine who fights to fulfill a promise to a fallen comrade, which Edgerton’s Brendan is a school teacher who just needs to pay off his mounting debt. Some of stories of warriors nominated are very powerful, like William Hansen, an Iraq war veteran who struggled with PTSD and injuries after returning from duty.Let us know what you think of the page. Warrior, directed and co-written by Gavin O’Connor, hits theaters on September 9th, and you can follow the film on Twitter, Facebook, and YouTube. Viral Marketing LionsgateWarrior
Watch Disney Channel’s Sneak Peek of Tron Legacy September 10, 2010Usually the Disney Channel isn’t much good for anything except the occasional Pixar film, but their ‘sneak peek’ into Disney’s Tron Legacy actually has some pretty cool battle footage. The video is hosted by stars Olivia Wilde and Garrett Hedlund, and you can watch it after the jump. Read More
Viral Campaign for Disney’s “Tron” Sequel July 21, 2009August 17, 2010A couple film blogs were sent these packages from a San Diego company known as ‘PMB’. Inside were these tokens: That is, indeed, the same Flynn known as the ‘Home of Tron’ from the first movie. Also in the packages were thumb drives with these images, labeled as ‘4.gif’: That… Read More
Find Makarov: Countdown Hints At “Modern Warfare 3” February 25, 2011February 27, 2011UPDATE 2: The site appears to be for a Modern Warfare inspired film. Again, more information at GamingViral.com. [UPDATE]: Activision is now saying that the site is a hoax. More information at GamingViral.com. A website containing a countdown for the next game in the Call of Duty series launched earlier… Read More