Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Lionsgate’s “Warrior” Asks “What Do You Fight For?”

Dan Koelsch, August 17, 2011

On September 9th, sport drama Warrior from Lionsgate opens in theaters. The film is about two brothers, played by Tom Hardy and Joel Edgerton, who enter an MMA tournament for different reasons and end up having to face each other. The film’s official website has a contest that is looking for fighters, but not necessarily the kind you are thinking of.

The contest is titled “What Do You Fight For”, and that is exactly the question it asks. You can nominate either yourself or someone you know that you think is a warrior and fights for something important. The page has a wall of fame for you to see others nominated mixed in with characters from the film, and you can vote for those you think deserve to be on the wall. You have a chance at winning a home screening of the film sponsored by AMC Theatres, though I couldn’t find a link that explained how that works.

Overall I think it’s an innovative and meaningful way to get people involved in the film, which is more than just a sports flick from what I’ve been reading. Hardy’s character Tommy is a Marine who fights to fulfill a promise to a fallen comrade, which Edgerton’s Brendan is a school teacher who just needs to pay off his mounting debt. Some of stories of warriors nominated are very powerful, like William Hansen, an Iraq war veteran who struggled with PTSD and injuries after returning from duty.

Let us know what you think of the page. Warrior, directed and co-written by Gavin O’Connor, hits theaters on September 9th, and you can follow the film on Twitter, Facebook, and YouTube.

Viral Marketing LionsgateWarrior

Post navigation

Previous post
Next post

Related Posts

Megan Fox And Will Arnett Talk “Teenage Mutant Ninja Turtles,” Their Characters, The Legacy Of TMNT, And More

July 25, 2014July 25, 2014

In Johnathan Liebesman‘s Teenage Mutant Ninja Turtles, crime runs New York City, and with its citizens’ paralyzed with fear, only the Teenage Mutant Ninja Turtles can stop them. Working together with April O’Neil (Megan Fox) and Vern Fenwick (Will Arnett), the Teenage Mutant Ninja Turtles must realize their destiny and…

Read More

“Wonder Twins” Movie Poster Mystery Solved

January 17, 2014

Back in November, a poster featuring artwork for a possible Wonder Twins movie showed up at Midtown Comics in New York City. At the time, we thought it was one of two things: a hoax or viral marketing for Entourage The Movie. Of course being a site that covers viral…

Read More

Mystery Box That Inspired Brad Bird’s “1952” Has Viral Possiblities

January 24, 2013March 4, 2013

To say that Damon Lindelof has an affinity towards immersing the audience in mystery would be an understatement. We’ve seen it in Prometheus and we are seeing it again in the Brad Bird-directed 1952. Like Lindelof’s previously penned script, details on what the film is about are slim, hell we…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.