Apollo 18: Internal NASA Memos Hint at Problems On Lunar Surface Dan Koelsch, August 29, 2011 Dimension Films’ Apollo 18 is a found footage sci-fi thriller about a secret mission to the moon back in December of 1974 that went horribly wrong. For the viral campaign, the film’s official website has a subpage that updates periodically with several documents from before, after, and during the mission. The latest documents are internal memos at NASA that show how they knew something was up. Check out the documents below (unlocked with password “surveillance”). The first, titled “disrupt”, talks about a strange disruption to the lunar module. The second document explains how several cameras in the module went out, yet troubleshooting has not been able to fix them. These obviously hint that something is on the lunar surface causing these problems. You can follow all our coverage at our Apollo 18 Hub. The film opens in theaters this Friday! ARGs & Campaigns Viral Marketing Apollo 18
Google Hires “Pokémon” Masters! June 17, 2014June 17, 2014Back on April Fool’s Day, Google Maps rolled out their Pokémon Challenge. People had to use their Google Maps app to find Pokémon hidden around their area. It was a “job interview” for the newly created role of Pokémon Master at Google. Of course there really wasn’t a Pokémon Master… Read More
Amazing Movie Rap Videos! February 4, 2010I’m a huge fan of fan-created content when it comes to movies and TV shows, most notably LOST and the amazing fan videos and art that have been created in the history of the show’s run. YouTube user Robomayhem is another great example of fan created content, with their unique way of summarizing an entire movie in… Read More
Follow Up: “Who Is Patient Zero?” Becomes A Novel October 13, 2011October 14, 2011Last year we told you about a burgeoning viral campaign for a zombie film. For those who wondered whatever happened with the campaign and even the movie itself, we have an update. Find out the details, including the major change to the project, after the break. Read More