Lionsgate and Twitter Team Up For Screenings of “Warrior” Caleb Hamilton, August 31, 2011August 31, 2011 Lionsgate co-COO and Motion Picture Group President Joe Drake announced yesterday a special sneak preview program of their upcoming inspirational sports drama, Warrior, starring Tom Hardy (Inception) and Joel Edgerton (The Thing). And to promote the event, Lionsgate has teamed up with Twitter. Find out more after the jump.Warrior is turning out to be this year’s The Fighter, generating a lot of buzz in the blogosphere and beyond. Lionsgate will hold sneak previews of the new film Labor Day weekend, on Sunday, September 4th at 7 PM. To get the word out about the nationwide event, Lionsgate has turned to Twitter, sponsoring a Promoted Trend hashtag #WARRIORMovieSneakPreview, to allow users a direct link to buy tickets and continue spreading news about the film to their followers. People interested in seeing the film will be able to purchase tickets at www.warriorsneakpreview.com.“We are in a fortunate position in that the best promotional tool for this incredible film is the film itself,” explained Drake of the motivation to allow general audiences this special advance access. “This is truly a movie for everyone, and as we’ve screened it, people in all demographics- even those who might not have otherwise sought the film out- have been enthralled by its blend of triumphant, inspirational sports storytelling with poignant and powerful family drama.”David Spitz, who heads Distribution for Lionsgate added“Critics and private screening guests have shown extreme enthusiasm for this film in advance of its release, and we are honored to be able to share the experience earlier than promised with audiences everywhere, especially on a patriotic, family oriented weekend like Labor Day that fits so well with the themes of this particular film. We can’t wait to read the sneak preview audience’s tweets as they become the first consumers to share their reactions with the world.”Warrior will hit theaters September 9th! News Social Networks Viral Marketing Advance ScreeningLionsgateTwitterWarrior
Nation’s Pride – Inglourious Basterds Viral August 4, 2009If you head over to Apple Trailers, you may see a foreign film posted in the trailers. Never heard of Nation’s Pride? It’s a WWII picture that is based off of Fredrick Zoller. Really? You never heard of it? Unless you’re up on your Tarantino, you may not have. This… Read More
Trailers Weekly: “Mars Needs Moms”, “Something Borrowed”, “Insidious”, and Red-Band Trailers for “Hall Pass” and “I Saw The Devil” February 19, 2011February 19, 2011Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. Loyal MovieViral.com readers may have noticed something slightly different… Read More
The Green Hornet Gets Augmented September 13, 2010September 13, 2010We haven’t had a lot of augmented reality news lately, which has led me to believe the fad, which looks to have reached its movie advertising peak last year, has started to fade. Fortunely it’s not completely dead, as Columbia Pictures’ The Green Hornet lets you test out the Black… Read More
Saw this movie at a screening and fell in love with it. Going to see it again once it comes out. Terrific!