Lionsgate and Twitter Team Up For Screenings of “Warrior” Caleb Hamilton, August 31, 2011August 31, 2011 Lionsgate co-COO and Motion Picture Group President Joe Drake announced yesterday a special sneak preview program of their upcoming inspirational sports drama, Warrior, starring Tom Hardy (Inception) and Joel Edgerton (The Thing). And to promote the event, Lionsgate has teamed up with Twitter. Find out more after the jump.Warrior is turning out to be this year’s The Fighter, generating a lot of buzz in the blogosphere and beyond. Lionsgate will hold sneak previews of the new film Labor Day weekend, on Sunday, September 4th at 7 PM. To get the word out about the nationwide event, Lionsgate has turned to Twitter, sponsoring a Promoted Trend hashtag #WARRIORMovieSneakPreview, to allow users a direct link to buy tickets and continue spreading news about the film to their followers. People interested in seeing the film will be able to purchase tickets at www.warriorsneakpreview.com.“We are in a fortunate position in that the best promotional tool for this incredible film is the film itself,” explained Drake of the motivation to allow general audiences this special advance access. “This is truly a movie for everyone, and as we’ve screened it, people in all demographics- even those who might not have otherwise sought the film out- have been enthralled by its blend of triumphant, inspirational sports storytelling with poignant and powerful family drama.”David Spitz, who heads Distribution for Lionsgate added“Critics and private screening guests have shown extreme enthusiasm for this film in advance of its release, and we are honored to be able to share the experience earlier than promised with audiences everywhere, especially on a patriotic, family oriented weekend like Labor Day that fits so well with the themes of this particular film. We can’t wait to read the sneak preview audience’s tweets as they become the first consumers to share their reactions with the world.”Warrior will hit theaters September 9th! News Social Networks Viral Marketing Advance ScreeningLionsgateTwitterWarrior
Viral Video Round Up: X-Men: First Class, Star Wars, Drive: The Cartoon, Mark Duplass, Chipmunks, And More! December 5, 2011December 5, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More
NBC Viral: Sites for Parks and Recreation and The Office May 7, 2010May 7, 2010NBC has been go-to channel for viral for a while now, and it has been mostly focused on its Thursday night comedy line up. Our latest update is no different, as Parks and Recreation sees a new viral link, and The Office has a brand new viral webpage. Check it… Read More
Sony Launches “Face of the Fan”, Uses Internet To Cast for Underworld 4 November 21, 2010Sony has launched an initiative and website called “Face of the Fan“, in which the company looks to connect directly with fans in a way that gets them involved in their film. For one of their first endeavors, they are having a truly open casting call, hosted entirely on the… Read More
Saw this movie at a screening and fell in love with it. Going to see it again once it comes out. Terrific!