Nike Finally Takes Us “Back to the Future” Caleb Hamilton, September 7, 2011 Remember those cool, self-lacing shoes Marty McFly wore in Robert Zemeckis’ 1989 follow up to Back to the Future? At the time, they were purely product placement and special effects, but fanboys and girls everywhere have been wanting to own a pair for 22 years. Nike never had plans to make the shoes, but in an interesting move, they patented the design for the Air MAGs and it seems that the shoes are finally here and a few years early to boot! Get more details after the jump! A cryptic tweet from Back to the Future trilogy executive producer Frank Marshall (@LeDoctor): “Something big is coming soon. Can’t say anything yet. No one should know too much about their own destiny. #BTTF” peaked interest today around the Internet. Twitter was full of rumors and speculation as to what Marshall meant by “something big”. A new movie? Most likely not as Bob Gale stated earlier this year that he was happy with where the story is now. A reboot wasn’t likely. A 3D release was very likely considering Robert Zemeckis’ support of the format and his recent success with it. None of these were correct though.NiceKicks revealed that they had received an invitation to a Nike event tomorrow night in Los Angeles. Immediately, we knew what Marshall was referring to. You can see a pic of their invite below, which included a pair of Doc Brown’s aluminum glasses!“Welcome to Los Angeles. If my calculations are correct, over the next 24 hours you are about to see some SERIOUS SH*T!”The box also included these goodies, including the 25th anniversary release of the trilogy on DVD:Earlier this evening, Marshall tweeted: “Going to need a lot of hover boards…#BTTF” with a link to a YouTube video posted by none other than Doc Brown!. Nike will be officially announcing the shoes tomorrow night in Los Angeles. I will be first in line for these, no matter how much they cost! Now all Mattel needs to do is make the hoverboard and I’ll be set! How excited are you that Nike finally produced these iconic shoes? Let us know in the comments! News Viral Marketing Back to the futureNikeUniversal Studios
‘Star Wars: The Force Awakens’ Chracter Names Revealed On Trading Cards December 11, 2014December 11, 2014Normally we’d learn about characters through the source material, a plot synopsis, or straight from the cast or crew. But given that everyone is so tight-lipped about Star Wars: The Force Awakens, trying to get information like names of the characters is next to impossible. We already know that the… Read More
“The Boxtrolls” Interactive Poster Turns You Into LAIKA’s Latest Creatures August 11, 2014August 11, 2014In anticipation for the release of The Boxtrolls, LAIKA has created a new marketing campaign that should get moviegoers more excited for the film. To help promote the film, “the studio has teamed up with ad agency Wieden+Kennedy to create this “magic mirror” standee that uses an X-Box Kinect interface.”… Read More
Viral Video Round-Up: Fake B-Movie Trailers, Black Swan, Aliens, Wrath of Khan, Super Bowl and Oscars February 6, 2011February 6, 2011Sometimes we get flooded with viral videos, and not all of them necessarily need their own post, or sometimes we just don’t have time). That’s when our Viral Video Round-Up comes in handy. See a handful of recent videos after the break! Read More