Nike’s “Back to the Future” Shoe Missing Best Feature Caleb Hamilton, September 8, 2011 Yesterday we told you that Nike would be releasing the iconic Air MAGs from Back to the Future Part II. As predicted, Nike unveiled the shoes today; an exact replica of the shoes worn by Marty McFly in the year 2015, minus one very key feature. These are shaping up to be a major disappointment (at least in the fans’ eyes). More Details after the jump!First off, you won’t get these shoes easily. 1500 pairs will only be sold auctioned off on eBay, starting tonight at 8:30 PST on nikemag.eBay.com. All net proceeds go to the Michael J. Fox Foundation to help fight Parkinson’s Disease. 150 pairs of shoes will be up for auction everyday until Spetember 18th. No word on a starting price for the auctions nor word of a general release.“We wanted to translate the excitement people have for the ‘greatest shoe never made’ and for the Back to the Future into positive action,” said Mark Parker, CEO of Nike. “But the long term objective is to raise awareness so the Foundation can achieve their goal of eradicating Parkinson’s disease.”“This project is exciting to me because it brings together three very passionate audiences: the Parkinson’s community, the sneakerheads and Back to the Future fans.” Said Michael J. Fox. But why would these be a disappointment? Here’s the kicker (get it?), these shoes WILL NOT have power laces!Photocredit: www.nicekicks.comHere’s a promo video Nike posted earlier: http://youtu.be/eihSPj9lSMw?hd=1 While these are for a good cause, what was the point in producing them if they aren’t going to have the power laces? All they do is sit charging up for an unspecified amount of time, then light up and blink for 5 hours. Perhaps patenting the power lacing design was just a business move to block competitors from actually making a functioning pair of shoes that tie themselves. All that matters right now is Nike stabbing millions of people in the back. Some of those people that have been waiting 22 years for these shoes, by the way.Will you be bidding on these regardless of the fact that they are power lace-less? I’m hoping for a 2015 release with power laces, I’m tired of tying my shoes manually.Source: NiceKicks Viral Marketing Back to the futureNikeShoes
Funny People Randy Doc Part 2 July 20, 2009April 3, 2010Just last week, Funnyordie.com released Part 1 of their documentary on Randy, the character played by Aziz Asanri in Judd Apatow’s Funny People. This Sunday, the site released Part 2 of the documentary. Check it out below. Raaaaaaaandy – Part 2 (Funny People) from Aziz Ansari Funny People, directed by… Read More
“Looper” Mission 3 Is More Of The Same September 9, 2012September 10, 2012Looper is a sci-fi action film written and directed by Rian Johnson. In 2077, murder is too difficult to get away with, so the mob sends back targets to 2047 to be wacked by hitmen called “Loopers”. Joseph Gordon-Levitt stars as Joseph Simmons, a top Looper who ends up being… Read More
New “Battle: Los Angeles” Viral Video and Facebook Game February 17, 2011The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign,… Read More