Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Nike’s “Back to the Future” Shoe Missing Best Feature

Caleb Hamilton, September 8, 2011

Yesterday we told you that Nike would be releasing the iconic Air MAGs from Back to the Future Part II. As predicted, Nike unveiled the shoes today; an exact replica of the shoes worn by Marty McFly in the year 2015, minus one very key feature. These are shaping up to be a major disappointment (at least in the fans’ eyes). More Details after the jump!

First off, you won’t get these shoes easily. 1500 pairs will only be sold auctioned off on eBay, starting tonight at 8:30 PST on nikemag.eBay.com. All net proceeds go to the Michael J. Fox Foundation to help fight Parkinson’s Disease. 150 pairs of shoes will be up for auction everyday until Spetember 18th. No word on a starting price for the auctions nor word of a general release.

“We wanted to translate the excitement people have for the ‘greatest shoe never made’ and for the Back to the Future into positive action,” said Mark Parker, CEO of Nike. “But the long term objective is to raise awareness so the Foundation can achieve their goal of eradicating Parkinson’s disease.”

“This project is exciting to me because it brings together three very passionate audiences: the Parkinson’s community, the sneakerheads and Back to the Future fans.” Said Michael J. Fox. But why would these be a disappointment? Here’s the kicker (get it?), these shoes WILL NOT have power laces!

Photocredit: www.nicekicks.com

Here’s a promo video Nike posted earlier:


http://youtu.be/eihSPj9lSMw?hd=1

While these are for a good cause, what was the point in producing them if they aren’t going to have the power laces? All they do is sit charging up for an unspecified amount of time, then light up and blink for 5 hours. Perhaps patenting the power lacing design was just a business move to block competitors from actually making a functioning pair of shoes that tie themselves. All that matters right now is Nike stabbing millions of people in the back. Some of those people that have been waiting 22 years for these shoes, by the way.

Will you be bidding on these regardless of the fact that they are power lace-less? I’m hoping for a 2015 release with power laces, I’m tired of tying my shoes manually.

Source: NiceKicks


Viral Marketing Back to the futureNikeShoes

Post navigation

Previous post
Next post

Related Posts

Super 8 Updates: Chat Icon Appears and Video Footage From Weirton Set

October 9, 2010

Today we have a small viral update and video footage of film production in action in Weirton, West Virginia for Super 8, the sci-fi film being produced by J.J. Abrams and Steven Spielberg. First, we have footage of Super 8 being shot on location from William Blakenship (via AICN). Then…

Read More

Indominus Rex Teased On ‘Jurassic World’ Viral Website

January 29, 2015January 29, 2015

Though we got to see only a couple of dinosaurs in the first trailer for Colin Treverrow’s Jurassic World, we never got to see the hybrid dinosaur that Bryce Dallas Howard’s character “cooked up.” Well it looks like that may change. The site sat practically unnoticed since the debut of…

Read More

Watch Michael Cera Get a Jersey Shore Makeover

January 9, 2010February 18, 2011

So, there’s this video going around on YouTube that has actor Michael Cera hanging out with the cast of MTV’s “Jersey Shore”, which is apparently part of their most recent episode. The appearance is meant to be a promotion for Cera’s new film Youth in Revolt, opening this weekend, but…

Read More

Comments (2)

  1. Pingback: Nike Auctions Shoes from Back to the Future for Charity – Escapist Magazine | Augusta Blog
  2. Andy Toutant says:
    September 11, 2011 at 5:42 pm

    http://www.youtube.com/watch?v=rTcAw_W15Ts

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.