Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Nike’s “Back to the Future” Shoe Missing Best Feature

Caleb Hamilton, September 8, 2011

Yesterday we told you that Nike would be releasing the iconic Air MAGs from Back to the Future Part II. As predicted, Nike unveiled the shoes today; an exact replica of the shoes worn by Marty McFly in the year 2015, minus one very key feature. These are shaping up to be a major disappointment (at least in the fans’ eyes). More Details after the jump!

First off, you won’t get these shoes easily. 1500 pairs will only be sold auctioned off on eBay, starting tonight at 8:30 PST on nikemag.eBay.com. All net proceeds go to the Michael J. Fox Foundation to help fight Parkinson’s Disease. 150 pairs of shoes will be up for auction everyday until Spetember 18th. No word on a starting price for the auctions nor word of a general release.

“We wanted to translate the excitement people have for the ‘greatest shoe never made’ and for the Back to the Future into positive action,” said Mark Parker, CEO of Nike. “But the long term objective is to raise awareness so the Foundation can achieve their goal of eradicating Parkinson’s disease.”

“This project is exciting to me because it brings together three very passionate audiences: the Parkinson’s community, the sneakerheads and Back to the Future fans.” Said Michael J. Fox. But why would these be a disappointment? Here’s the kicker (get it?), these shoes WILL NOT have power laces!

Photocredit: www.nicekicks.com

Here’s a promo video Nike posted earlier:


http://youtu.be/eihSPj9lSMw?hd=1

While these are for a good cause, what was the point in producing them if they aren’t going to have the power laces? All they do is sit charging up for an unspecified amount of time, then light up and blink for 5 hours. Perhaps patenting the power lacing design was just a business move to block competitors from actually making a functioning pair of shoes that tie themselves. All that matters right now is Nike stabbing millions of people in the back. Some of those people that have been waiting 22 years for these shoes, by the way.

Will you be bidding on these regardless of the fact that they are power lace-less? I’m hoping for a 2015 release with power laces, I’m tired of tying my shoes manually.

Source: NiceKicks


Viral Marketing Back to the futureNikeShoes

Post navigation

Previous post
Next post

Related Posts

Norton and “Man of Steel” Team Up to Present Exclusive Footage in Promo Videos

May 14, 2013

Symantec sure loves superheroes. We’ve seen them team up with the various Marvel Studios movies in the past few years, and now they have jumped on DC as well. Norton security software and Warner Bros.’ Man of Steel have made some special videos that give us a few more looks…

Read More

The Office: Ryan Wants Pictures from You!

January 23, 2010January 23, 2010

NBC ‘s The Office is no stranger to viral campaigns, having Webisodes, Fake PSA’s, and, The Office Summer Vacation all on their NBC page, along with full episodes, deleted scenes and even season highlights for each season. As we’ve reported before, in the world of The Office, Ryan Howard (B.J…

Read More

Michel Gondry Directs Jimmy Kimmel Live

January 15, 2011

As a smart marketing ploy to promote this weekend’s release of his superhero film The Green Hornet, Academy Award winner Michel Gondry guest directed a special episode of Jimmy Kimmel Live on Thursday. If you know anything about the director, then you know this wouldn’t be just any episode. Watch…

Read More

Comments (2)

  1. Pingback: Nike Auctions Shoes from Back to the Future for Charity – Escapist Magazine | Augusta Blog
  2. Andy Toutant says:
    September 11, 2011 at 5:42 pm

    http://www.youtube.com/watch?v=rTcAw_W15Ts

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2026 MovieViral.com. The Sometimes Weekly Publishing Company.