Nike’s “Back to the Future” Shoe Missing Best Feature Caleb Hamilton, September 8, 2011 Yesterday we told you that Nike would be releasing the iconic Air MAGs from Back to the Future Part II. As predicted, Nike unveiled the shoes today; an exact replica of the shoes worn by Marty McFly in the year 2015, minus one very key feature. These are shaping up to be a major disappointment (at least in the fans’ eyes). More Details after the jump!First off, you won’t get these shoes easily. 1500 pairs will only be sold auctioned off on eBay, starting tonight at 8:30 PST on nikemag.eBay.com. All net proceeds go to the Michael J. Fox Foundation to help fight Parkinson’s Disease. 150 pairs of shoes will be up for auction everyday until Spetember 18th. No word on a starting price for the auctions nor word of a general release.“We wanted to translate the excitement people have for the ‘greatest shoe never made’ and for the Back to the Future into positive action,” said Mark Parker, CEO of Nike. “But the long term objective is to raise awareness so the Foundation can achieve their goal of eradicating Parkinson’s disease.”“This project is exciting to me because it brings together three very passionate audiences: the Parkinson’s community, the sneakerheads and Back to the Future fans.” Said Michael J. Fox. But why would these be a disappointment? Here’s the kicker (get it?), these shoes WILL NOT have power laces!Photocredit: www.nicekicks.comHere’s a promo video Nike posted earlier: http://youtu.be/eihSPj9lSMw?hd=1 While these are for a good cause, what was the point in producing them if they aren’t going to have the power laces? All they do is sit charging up for an unspecified amount of time, then light up and blink for 5 hours. Perhaps patenting the power lacing design was just a business move to block competitors from actually making a functioning pair of shoes that tie themselves. All that matters right now is Nike stabbing millions of people in the back. Some of those people that have been waiting 22 years for these shoes, by the way.Will you be bidding on these regardless of the fact that they are power lace-less? I’m hoping for a 2015 release with power laces, I’m tired of tying my shoes manually.Source: NiceKicks Viral Marketing Back to the futureNikeShoes
Auction Underway to Workout With Wolverine November 5, 2010Get ready to bid on one of the coolest auctions of all time. CharityBuzz is currently offering the chance to workout with Wolverine himself, Hugh Jackman, in a private New York City gym as he prepares to film X Men Origins: Wolverine 2. If you have an affinity for exercise, Mr…. Read More
Kick-Ass: Live Facebook Interview With Director Matthew Vaughn; New iPhone App and Trailer March 20, 2010The theatrical release of Lionsgate’s Kick-Ass is less than a month away, and all the Internet promotions are starting to pour in. Director Matthew Vaughn is taking part in live interview on Facebook, there’s now an iPhone/iPod Touch App for the film, and we have a few new TV spots… Read More
Captain America Movie Tie-In Comic Premieres Sunday February 1, 2011Get ready Captain America fans, because the marketing machine for Captain America: The First Avenger is about to begin. A few weeks back, we reported that Marvel’s second big release of the summer would be debuting new footage sometime during Super Bowl XLV. Earlier today, Marvel announced that a new… Read More