Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Nike’s “Back to the Future” Shoe Missing Best Feature

Caleb Hamilton, September 8, 2011

Yesterday we told you that Nike would be releasing the iconic Air MAGs from Back to the Future Part II. As predicted, Nike unveiled the shoes today; an exact replica of the shoes worn by Marty McFly in the year 2015, minus one very key feature. These are shaping up to be a major disappointment (at least in the fans’ eyes). More Details after the jump!

First off, you won’t get these shoes easily. 1500 pairs will only be sold auctioned off on eBay, starting tonight at 8:30 PST on nikemag.eBay.com. All net proceeds go to the Michael J. Fox Foundation to help fight Parkinson’s Disease. 150 pairs of shoes will be up for auction everyday until Spetember 18th. No word on a starting price for the auctions nor word of a general release.

“We wanted to translate the excitement people have for the ‘greatest shoe never made’ and for the Back to the Future into positive action,” said Mark Parker, CEO of Nike. “But the long term objective is to raise awareness so the Foundation can achieve their goal of eradicating Parkinson’s disease.”

“This project is exciting to me because it brings together three very passionate audiences: the Parkinson’s community, the sneakerheads and Back to the Future fans.” Said Michael J. Fox. But why would these be a disappointment? Here’s the kicker (get it?), these shoes WILL NOT have power laces!

Photocredit: www.nicekicks.com

Here’s a promo video Nike posted earlier:


http://youtu.be/eihSPj9lSMw?hd=1

While these are for a good cause, what was the point in producing them if they aren’t going to have the power laces? All they do is sit charging up for an unspecified amount of time, then light up and blink for 5 hours. Perhaps patenting the power lacing design was just a business move to block competitors from actually making a functioning pair of shoes that tie themselves. All that matters right now is Nike stabbing millions of people in the back. Some of those people that have been waiting 22 years for these shoes, by the way.

Will you be bidding on these regardless of the fact that they are power lace-less? I’m hoping for a 2015 release with power laces, I’m tired of tying my shoes manually.

Source: NiceKicks


Viral Marketing Back to the futureNikeShoes

Post navigation

Previous post
Next post

Related Posts

LOST: The Opening 4 Minutes of Season 6

January 29, 2010January 31, 2010

ABC’s LOST is premiering its 6th and final season on February 2nd, 2010 at 8/7c and after the amazing cliff hanger of season 5, LOST fans have taken to the Internet to speculate what is happening, discuss previous seasons and episodes, and to argue over what will happen in season…

Read More

Play Another “Man of Steel” Online Game: “Hero’s Flight”

June 6, 2013

Briefly: Just a couple of weeks ago, the Man of Steel website had an online game called Metropolis Mayhem. Now, the site is back with a new game called Hero’s Flight, which just changes the perspective, but has a similar concept. Take control of Superman, and fly through the city,…

Read More

Rebecca is Looking for the Perfect “Roommate”

January 21, 2011January 21, 2011

Sony has launched an classic form of viral marketing for their upcoming thriller The Roommate. The studio has posted ads around various cities looking for a roommate who has a killer personality. Like most ads posted on telephone poles or light posts people who are interested in the ad contact…

Read More

Comments (2)

  1. Pingback: Nike Auctions Shoes from Back to the Future for Charity – Escapist Magazine | Augusta Blog
  2. Andy Toutant says:
    September 11, 2011 at 5:42 pm

    http://www.youtube.com/watch?v=rTcAw_W15Ts

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.