Nike’s “Back to the Future” Shoe Missing Best Feature Caleb Hamilton, September 8, 2011 Yesterday we told you that Nike would be releasing the iconic Air MAGs from Back to the Future Part II. As predicted, Nike unveiled the shoes today; an exact replica of the shoes worn by Marty McFly in the year 2015, minus one very key feature. These are shaping up to be a major disappointment (at least in the fans’ eyes). More Details after the jump!First off, you won’t get these shoes easily. 1500 pairs will only be sold auctioned off on eBay, starting tonight at 8:30 PST on nikemag.eBay.com. All net proceeds go to the Michael J. Fox Foundation to help fight Parkinson’s Disease. 150 pairs of shoes will be up for auction everyday until Spetember 18th. No word on a starting price for the auctions nor word of a general release.“We wanted to translate the excitement people have for the ‘greatest shoe never made’ and for the Back to the Future into positive action,” said Mark Parker, CEO of Nike. “But the long term objective is to raise awareness so the Foundation can achieve their goal of eradicating Parkinson’s disease.”“This project is exciting to me because it brings together three very passionate audiences: the Parkinson’s community, the sneakerheads and Back to the Future fans.” Said Michael J. Fox. But why would these be a disappointment? Here’s the kicker (get it?), these shoes WILL NOT have power laces!Photocredit: www.nicekicks.comHere’s a promo video Nike posted earlier: http://youtu.be/eihSPj9lSMw?hd=1 While these are for a good cause, what was the point in producing them if they aren’t going to have the power laces? All they do is sit charging up for an unspecified amount of time, then light up and blink for 5 hours. Perhaps patenting the power lacing design was just a business move to block competitors from actually making a functioning pair of shoes that tie themselves. All that matters right now is Nike stabbing millions of people in the back. Some of those people that have been waiting 22 years for these shoes, by the way.Will you be bidding on these regardless of the fact that they are power lace-less? I’m hoping for a 2015 release with power laces, I’m tired of tying my shoes manually.Source: NiceKicks Viral Marketing Back to the futureNikeShoes
Play the “Priest” Online Game in 3D! April 11, 2011April 11, 2011Have you ever wanted to slay bloodsucking vampires? Well now you get your chance! Screen Gems’ Priest is due out next month and they’re just beginning their online marketing campaign. Today an online game based on the film was launched that you can play in 3D! Read on for more. Read More
“Parks and Recreation” Wants You to Vote Yes For Knope February 19, 2012With Community off the air and The Office laboring to expel any remaining humor it has left, Parks and Recreation has become the unquestioned top comedy at NBC. With the network’s history of offering great viral websites in conjunction with their comedies’ storylines, it is no surprise Parks and Recreation… Read More
Chuck Update: iPhone App and New Promo January 6, 2010November 9, 2010NBC’s hit show Chuck returns for its 3rd season on Sunday, and the network has a made some big promotional attempts to get you to watch. First of all, the Chuck YouTube contest we reported on last month is apparently still going on, so be sure to check that out…. Read More