Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

The Underworld Hacks “Real Steel” Press Kits

Dan Koelsch, September 8, 2011September 7, 2011

Our friends over at FusedFilm got a pretty cool Real Steel press kit on Wednesday that actually involves the World Robot Boxing viral campaign we have been covering. It looks like an anti-WRB group called “The Underworld” has found a way to make its presence known.

If you’ve been following our coverage of the Real Steel campaign, then you know that on the WRB website you can learn about the history of the robot boxing league featured in the film, as well as customize your own robot to train and now fight.

DreamWorks sent Kevin Coll of FusedFilm a Press Kit for the film, which included a bunch of cool stuff like a t-shirt, toy, and two VIP tickets to the September 8, 2020 online fight of Noisy Boy and his custom bot (see photos on their site). Since the film is set in 2020, we can assume that fight will be online tonight (Thursday), but it might not be that simple. The package also included a note from The Underground, which reads:

“Attention all TRUE fight fans! We heard the WRB was sending you this package, so we thought we’d include a note and make our presence known….but it won’t be the last you hear from us. After all, if we can infiltrate a mailer, just think what we can do to their precious website. This Thursday, go to the WRB.com to see a real bot fight. — The Underworld”

So, tonight should be pretty interesting, and we’ll obviously let you know what happens!

ARGs & Campaigns Viral Marketing Real SteelWRB

Post navigation

Previous post
Next post

Related Posts

Mark of the Spider-Man Website Now Has Video of Tagging Events

February 25, 2012March 21, 2012

The Mark of the Spider-Man viral website had a change the other day that was unexplained. The large Spider-Man symbol at the bottom of the page no longer linked to the exclusive clip from The Amazing Spider-Man. Instead, it went to the film’s trailer on the Sony Pictures YouTube channel….

Read More

Potential Outbreak: James Cameron’s AVATAR

June 16, 2009June 16, 2009

Potential Outbreak is a weekly article of MovieViral concerning “possible” viral marketing of upcoming future films and what these films can use so they can be successful. Avatar is set to release in late December of this year (2009) but this film still has time to compose a timely and…

Read More

Year In Review: Top 15 Viral Campaigns Of 2013

December 26, 2013December 26, 2013

Here at MovieViral.com, we cover any thing from viral campaigns to the social media aspects of a movie or television show. Here in the U.S. and overseas, viral marketing has given fans the opportunity to be a part of the movie going experience in more ways than just purchasing a…

Pages: 1 2 3
Read More

Comment

  1. Pingback: Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights | MovieViral

Comments are closed.

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2025 The Sometimes Weekly Publishing Company. All Rights Reserved.
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum