Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

The Underworld Hacks “Real Steel” Press Kits

Dan Koelsch, September 8, 2011September 7, 2011

Our friends over at FusedFilm got a pretty cool Real Steel press kit on Wednesday that actually involves the World Robot Boxing viral campaign we have been covering. It looks like an anti-WRB group called “The Underworld” has found a way to make its presence known.

If you’ve been following our coverage of the Real Steel campaign, then you know that on the WRB website you can learn about the history of the robot boxing league featured in the film, as well as customize your own robot to train and now fight.

DreamWorks sent Kevin Coll of FusedFilm a Press Kit for the film, which included a bunch of cool stuff like a t-shirt, toy, and two VIP tickets to the September 8, 2020 online fight of Noisy Boy and his custom bot (see photos on their site). Since the film is set in 2020, we can assume that fight will be online tonight (Thursday), but it might not be that simple. The package also included a note from The Underground, which reads:

“Attention all TRUE fight fans! We heard the WRB was sending you this package, so we thought we’d include a note and make our presence known….but it won’t be the last you hear from us. After all, if we can infiltrate a mailer, just think what we can do to their precious website. This Thursday, go to the WRB.com to see a real bot fight. — The Underworld”

So, tonight should be pretty interesting, and we’ll obviously let you know what happens!

ARGs & Campaigns Viral Marketing Real SteelWRB

Post navigation

Previous post
Next post

Related Posts

News

Tron Tuesday: New Music Video for Daft Punk’s “Derezzed”

December 7, 2010December 7, 2010

The penultimate Tron Tuesday is upon us and with the release of the Tron: Legacy soundtrack in full swing today Disney has decided that today’s promotion would come in the form of a brand new Daft Punk music video for “Derezzed.” The video is a hybrid of the original Tron…

Read More

Check Out This Modernized Tron Trailer

March 30, 2010March 30, 2010

If you’ve ever watched a trailer from say 1990 or before, you know how horribly boring and wordy they are. Fortunately, with the much-anticipated Tron Legacy coming out this year, YouTuber Chris Drew has created a modern trailer for the original 1982 hit. It’s really well done, full of action…

Read More

Prometheus: Weyland Industries Launches Project Genesis

June 8, 2012

Ridley Scott’s Alien prequel Prometheus opens in theaters today, so now the viral campaign must come to a close. Weyland Industries has begun Project Genesis to mark a final viral event.

Read More

Comment

  1. Pingback: Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights | MovieViral

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.