The Underworld Hacks “Real Steel” Press Kits Dan Koelsch, September 8, 2011September 7, 2011 Our friends over at FusedFilm got a pretty cool Real Steel press kit on Wednesday that actually involves the World Robot Boxing viral campaign we have been covering. It looks like an anti-WRB group called “The Underworld” has found a way to make its presence known. If you’ve been following our coverage of the Real Steel campaign, then you know that on the WRB website you can learn about the history of the robot boxing league featured in the film, as well as customize your own robot to train and now fight.DreamWorks sent Kevin Coll of FusedFilm a Press Kit for the film, which included a bunch of cool stuff like a t-shirt, toy, and two VIP tickets to the September 8, 2020 online fight of Noisy Boy and his custom bot (see photos on their site). Since the film is set in 2020, we can assume that fight will be online tonight (Thursday), but it might not be that simple. The package also included a note from The Underground, which reads:“Attention all TRUE fight fans! We heard the WRB was sending you this package, so we thought we’d include a note and make our presence known….but it won’t be the last you hear from us. After all, if we can infiltrate a mailer, just think what we can do to their precious website. This Thursday, go to the WRB.com to see a real bot fight. — The Underworld”So, tonight should be pretty interesting, and we’ll obviously let you know what happens! ARGs & Campaigns Viral Marketing Real SteelWRB
AMC Offers DISH Customers Live Stream of “The Walking Dead” Season 3 Premiere September 30, 2012October 1, 2012The heated battle between AMC Networks and Dish Network has brought out the creative juices in AMC, and now they are going one step further to lure fans of the channel to leave DISH. The Walking Dead season 3 premiere is on October 14th, and DISH customers can watch the… Read More
Watch Robocop Throw Out The First Pitch At A Detroit Tigers Game June 4, 2014June 4, 2014This week was to commemorate the unveiling of the Robocop statue that was built thanks to a Kickstarter launched by Imagination Station Detroit. But things did not go as scheduled. Originally Detroit was to celebrate Robocop day, a day that was completely dedicated to the iconic pop culture police officer… Read More
12 Days of Viral – DAY EIGHT December 20, 2009December 20, 2009On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple… Read More