Twitter Powers Flight for “Pan Am” Kris, September 23, 2011 Twitter has gone from a simple social network to a power supply for Pan Am flights. Of course this has to do with Pan Am, the new show premiering this Sunday on ABC. Find out how you can win a retro Pan Am bag and unlock exclusive clips of the show after the jump. A sweepstakes for Pan Am is using Twitter to “power” a flight around the world. Every tweet flies over a thousand feet. You can get exclusive badges and other Pan Am content by logging into your Twitter account and tweeting the hashtag #PANAM. When you login through Panamtweetflight.com, and you undoubtedly enjoy the catchy music, follow the directions to submit one of your tweets. It’s a random drawing and you have to be following @PanAmABC when they start giving merchandise away. Every “departure” that is “now boarding” is really just the days you get to win certain prizes or unlock new clips about the show, so you can plot ahead if you really want some cool swag.Gotta love the 60’s. The show stars the lovely Christina Ricci, Margot Robbie, Karine Vanasse, Mike Vogel, Michael Mosley, and Kelli Garner. Visit their home page for trailers, clips, and the usual official teases. Contests Social Networks Viral Marketing ABCPan AmTwitter
Parks and Recreation: Welcome to Pawnee October 13, 2009June 20, 2011NBC sets the gold standard when it comes to television viral websites. “The Office” has the best viral presence of any show on television, and shows like “Heroes” and “Community” have also received viral exposure. Well, we can officially add “Parks and Recreation” to that list. The official Pawnee, Indiana website has been… Read More
“Castle” Unveils Blog For Newlywed Characters January 13, 2012January 18, 2012Wedding websites seem to be the popular go-to viral marketing for television shows. NBC’s Parks and Recreation and The Office (twice) have both had them, and now ABC’s Castle joins the fray. Learn the details after the break. Read More
Social Media Monthly: January 2013 December 30, 2012December 30, 2012Welcome to our only monthly feature here on MovieViral. A day or two ahead of time, we\’ll list the various social media accounts (specifically Facebook, Twitter, YouTube, and a bit of Tumblr for now) for all the major theatrical releases each month. We hope that this allows you to follow… Read More