Twitter Powers Flight for “Pan Am” Kris, September 23, 2011 Twitter has gone from a simple social network to a power supply for Pan Am flights. Of course this has to do with Pan Am, the new show premiering this Sunday on ABC. Find out how you can win a retro Pan Am bag and unlock exclusive clips of the show after the jump. A sweepstakes for Pan Am is using Twitter to “power” a flight around the world. Every tweet flies over a thousand feet. You can get exclusive badges and other Pan Am content by logging into your Twitter account and tweeting the hashtag #PANAM. When you login through Panamtweetflight.com, and you undoubtedly enjoy the catchy music, follow the directions to submit one of your tweets. It’s a random drawing and you have to be following @PanAmABC when they start giving merchandise away. Every “departure” that is “now boarding” is really just the days you get to win certain prizes or unlock new clips about the show, so you can plot ahead if you really want some cool swag.Gotta love the 60’s. The show stars the lovely Christina Ricci, Margot Robbie, Karine Vanasse, Mike Vogel, Michael Mosley, and Kelli Garner. Visit their home page for trailers, clips, and the usual official teases. Contests Social Networks Viral Marketing ABCPan AmTwitter
2012: Viral Commercial Brings Mainstream Attention August 26, 2009September 9, 2009I was watching Ghost Hunters when an commercial for TheIHC.com came up. I was quite surprised, to say the least. It’s very well done, the only thing I have against it is the fact they flash Colombia and the “FILM NOT YET RATED” logos, but it’s only for a few… Read More
New Analytics Compare Twitter Buzz of Three of 2012’s Biggest Films January 7, 2012Last month saw the release of trailers for three of the biggest movies of 2012: The Dark Knight Rises, The Hobbit: An Unexpected Journey, and Prometheus. Premiering just days apart from each other, the trailers were all well received with large amounts of fanfare and recognition, in-part because they represented… Read More
ARGs & Campaigns Louisiana Forest Monster is Supposedly Viral For “Super 8” December 12, 2010December 13, 2010Quite often on the Internet, random videos spread like wildfire. It can be hard to predict, but once people latch on, it’s not hard to find. A great example of this is a Louisiana news report that made the circuits on Friday. NBC 33 in Baton Rouge had a picture… Read More