Sherlockology Countdown Ends Early; “Sherlock” Series 3 Teaser Released Online Caleb Hamilton, August 2, 2013August 2, 2013 This week, we’ve been covering a mysterious countdown run by Sherlock fan site Sherlockology which, in the sense of a traditional countdown, would have ended tomorrow some time. However, the countdown ended today, after the site posted another image, with a time rather than the number 1. Sherlockology has come out and explained the entire campaign. Get the details and see the teaser for Series 3 after the jump!Sherlockology deliberately confused Sherlock fans with their countdown, and it was all given the go ahead by Sherlock producer Sue Virtue. The site posted an explanation on their Tumblr:Sherlockology was informed in advance by the BBC of the intent to run a promotional trailer at the conclusion of the repeat airing of The Reichenbach Fall, and so with the blessing of Sherlock producer Sue Vertue devised a simple and mysterious countdown campaign to run across our social media sites. We launched with five pictures from Monday, with the expectation that it would countdown to the number 1 on Friday – instead, the final image revealed the time that The Reichenbach Fall would air, at 20:30 BST in a deliberate confounding of those expectations. Still, it’s better than waiting an extra day!The campaign was entirely our own creation, with no involvement with the BBC itself, so what took us by surprise was the gigantic response everyone had to it, particularly the hashtag #SherlockR3VEALED, which ended up taking on a life of its own and (at the time of writing) has now surpassed over 12 million unique viewers worldwide on Twitter alone! That’s a lot of Sherlock fans!Sherlockology then apologized for not being able to answer questions due to the confidentiality of it all. Many had known that the Series 2 finale would be re-airing today and thought that whatever the countdown was for would be revealed on Saturday. Of course that assumption was wrong and the surprise was the teaser for Series 3, which you can see below!Sherlock Series 3 premieres this Fall in the U.K. and Spring 2014 in the U.S.! Fan Made Work Viral Marketing BBCCountdownFan MadeSherlockTrailerViral marketing
Tron Tuesday: A New Clu 2.0 Poster and Five New Character Banners November 2, 2010Its Tuesday, which means Disney has released yet another Tron-elated promotion for their upcoming film Tron: Legacy. This time we have a poster of Clu 2.0, a program that looks like a young Kevin Flynn who is the film’s primary villain, as well as five new character banners. Click the… Read More
Exclusive: “What’s In The Box?” Director Confirms Feature Film Still Happening April 4, 2010About one year ago a mysterious short film called “What’s In the Box?” by Tim Smit was posted on YouTube that impressed millions with it’s convincing (but unofficial) connection to LOST, Half Life, Portal, and Samsung, along with great VFX mystery and action. It lead to a complex fan-made viral… Read More
Special LIVE ViralCast: Repo Men Hunt – Starting at 2PM PST, 5PM EST March 7, 2010March 7, 2010UPDATE: The ViralCast has ended and is online here. ViralCast will be broadcasting LIVE today with special guests Ciji and Alex, two Repo Men runners. We’ll also be chatting with Mike Selinker, President of Lone Shark Games, the company behind the hunt. You can listen live after the jump, or… Read More