USA Network’s “Psych” Launches Ambitious Social Media Game for New Season Alex Gerage, October 1, 2011January 10, 2012 Psych is one of my favorite shows on television. The USA Network mainstay is known for its unique brand of offbeat humor and tremendous chemistry among the show’s cast, and now has ambitious plans of incorporating social media and viral websites into the its upcoming 6th season. Announced this past week, fans have been asked to help psychic detective Shawn Spencer and his partner Burton “Gus” Guster track down the #HashTagKiller. Hit the jump to hear more about the game and how you can get involved. TV Line has the exclusive first details of the new game. Apparently, the show’s head writers and producers were actively involved in developing the story, which will play out online over the next seven weeks and into the show’s new season. Users can expect the opportunity to interact with Shawn and Gus and view crime scene photos to help catch the mysterious killer. Here are some more details from TV Line’s release:““Psych-Os” can send and receive messages with Shawn and Gus, and earn points to ascend a Leader Board by unlocking bonus games and solving weekly puzzles and challenges. Fans can join in at any time, and even continue on in the event they become (gulp again) HTK’s latest victim.This gaming experience further illustrates USA’s commitment to pushing forward and defining the concept of SocialTV,” says Jesse Redniss, USA Network’s vice president, Digital. “It allows our fans unprecedented interaction and engagement with cast, characters, show creators and other loyal fans extending beyond the on-air boundaries of the original series.”In conjunction with the announcement of the new game was the launch of a viral site called Hashtagkiller.com. There, you can sign up to join, as well as view the first video of Shawn and Gus as they discover that something might not be normal about their Twitter activity. After you watch the video, be sure to head over and follow @psychagency and @hashtagkiller, as it appears the mystery is real. Very cool.We will be sure to post any major updates from this exciting new game, as it appears to be far more interactive than simply posting webisodes. The new season of Psych begins October 12th on USA Network. ARGs & Campaigns Viral Marketing #HashTagKillerPsychUSA Network
Does 3D Projection Mapping Have A Future In Film Marketing? April 25, 2011As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use… Read More
Viral Video: “Transformers: Age Of Extinction” Shares Its Own Facebook Movie February 11, 2014February 11, 2014If you logged onto Facebook in the past few weeks, chances are you saw a friend post a Facebook movie, which encapsulated some of your best moments captured on Facebook. Now this was the celebrate the social media platform’s tenth birthday, and some turned there own Facebook movie into a… Read More
Intro to “9” Viral Campaign June 17, 2009July 7, 2009The trailer for Tim Burton’s latest freak show film 9 has been attached to pretty much every major film this summer. But don’t think Focus Features, the studio behind the computer-animated film about rag dolls in a dystopian future, is settling for just regular ads. The film now has both a… Read More