‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices Michael Lee, October 21, 2014October 21, 2014 What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger Games: Mockingjay – Part I by revealing Panem’s strategy to keep their nation together, and now Lionsgate is revealing more of that by releasing viral videos to help promote their upcoming film.Starring Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Donald Sutherland, Jena Malone, Jeffery Wright, Philip Seymour Hoffman, Julianne Moore, and more. Hit the jump to check out the latest videos.The videos have the same Panem opening sequence as the early promotions released earlier this year. But loyal YouTube watchers may notice something famialir about the characters in the trailer. They feature actual YouTube personalities like iJustine, Feast of Fiction, and more.TUESDAY – District 2: Experience the pride & power one must possess to join the ranks of the Capitol’s noble Peacekeeper force, featuring tutelage and insight from District 2’s Senior Peacekeeper Training Officer Shane Fazen, of the instructional MMA & self-defense instruction YouTube channel ‘fightTIPS’.WEDNESDAY – District 5: Venture deep into District 5’s ‘Coriolanus Nine’ power facility to join Chief Energy Researcher Derek Muller, known for his mind-blowing experiments and scientific discussions on YouTube channel ‘Veritasium’, as he shows us how Panem manages its electricity needs.THURSDAY – District 9: Join us for a hearth-warming baking how-to from the Grain District’s Jimmy Wong & Ashley Adams, best known for their ‘Feast of Fiction’ cooking channel, celebrating Panem’s most cherished victor; Peeta Mellark!FRIDAY – District 6: The season concludes with YouTube’s ‘iJustine’ (Justine Ezarik). Serving as District 6’s liaison to the Capitol, Justine brings her signature enthusiasm to CapitolTV with an exclusive glimpse at the driving force that proudly supports the transportation needs of Panem’s vaunted Peacekeepers.Threadbanger covers District 8 with some of their DIY fashion techniques.The Hunger Games: Mockingjay – Part 1 opens in theaters on November 21The worldwide phenomenon of The Hunger Games continues to set the world on fire with The Hunger Games: Mockingjay – Part 1, which finds Katniss Everdeen (Jennifer Lawrence) in District 13 after she literally shatters the games forever. Under the leadership of President Coin (Julianne Moore) and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta (Josh Hutcherson) and a nation moved by her courage. The Hunger Games: Mockingjay – Part 1 is directed by Francis Lawrence from a screenplay by Danny Strong and Peter Craig and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the third in a trilogy written by Suzanne Collins that has over 65 million copies in print in the U.S. alone. Lionsgate presents, a Color Force / Lionsgate production, a Francis Lawrence film. Viral Marketing Viral News Viral Videos Ashley AdamsDerek MullerFeast of FictionfightTIPSiJustineJimmy WongJustine EzarikLionsgateShane FazenThe Hunger Games: Mockingjay Part IVeritasium
“The Amazing Spider-Man” Lizard Hunt Leads to Oscorp Internship May 11, 2012May 11, 2012As we reported earlier this week, a scavenger hunt took place across 12 U.S. cities today where participants hunted down the Lizard, one of Spider-Man’s more ferocious (and tragic) villains. We’ve got a recap of the hunt as well as the details for the next part of the campaign! Read More
District Nueve – Part II July 18, 2009July 31, 2009If you remember, I wrote an article stating how I feel as if District 9 is about the issues between Mexico and the United States. Of course there were a lot of people crying foul and stating it was the apartheid, and not immigration. Well, io9.com has continued that belief… Read More
Comic-Con: ‘2012’ Viral during Comic-Con ’09 July 17, 2009June 6, 2010Soren Ulfert, Communications Director a the Institution for Human Continuity, updated his Twitter saying: Will you be at Comic-Con? The IHC is running a special event to select a few IHC Ambassadors. Follow us @TheIHC for updates. This is the second confirmed viral that will take place during Comic-Con, the… Read More