“The Hunger Games” Viral Adds District Seals Michael Lee, October 4, 2011October 6, 2011 The Hunger Games viral hasn’t seen too much activity since its launch a few months ago. But now TheCapitol.pn site has been making a few updates. When you enter the site and scroll over to the right, you will notice district numbers on the official calendar. These posts tell you that a brand new district seal has arrived on their facebook page. That’s right, each district has their own fan page and each of them encourages Facebook users to “Like Your District Immediately.” So far districts 12, 8, 7, 9, and 2 have been posted. Hit the jump to see the new seals. The Hunger Games takes place in a dystopian society formally known as the United States now called Panem. The new society has been broken up into 12 districts with each district producing a specific good. ARGs & Campaigns Viral Marketing Viral News LionsgateThe Hunger Games
“Cedar Rapids” Sends Out Calendar, Gets Viral Website January 14, 2011January 14, 2011The Fox Searchlight comedy Cedar Rapids is only a few weeks away from its February 11th theatrical release, but we are now just seeing some viral marketing, and its targeted for the film’s Sundance Film Festival premiere this month. There’s nothing like a non-working website and calendar to get you… Read More
Social Networks “The Wolverine” Unleashes Declassified Documents, A Free iBook And An Interactive Experience November 11, 2013November 11, 2013With the upcoming release of The Wolverine for home video consumption, 20th Century Fox is using the film’s social networks as well as other interactive marketing tools to help us learn more about the Marvel character. Find out after the break what kind of information will be revealed and what places… Read More
Fox Home Entertainment uses PSAs to Sell DVDs September 23, 2009September 22, 2009Fox Home Entertainment has a funny internet video campaign going on to promote their line up of DVDs. They seem to be using a “One Movie At A Time” moniker in the creation of fake PSAs that use clips from their DVD collection. A YouTube account was created with the… Read More