“The Hunger Games” Viral Adds District Seals Michael Lee, October 4, 2011October 6, 2011 The Hunger Games viral hasn’t seen too much activity since its launch a few months ago. But now TheCapitol.pn site has been making a few updates. When you enter the site and scroll over to the right, you will notice district numbers on the official calendar. These posts tell you that a brand new district seal has arrived on their facebook page. That’s right, each district has their own fan page and each of them encourages Facebook users to “Like Your District Immediately.” So far districts 12, 8, 7, 9, and 2 have been posted. Hit the jump to see the new seals. The Hunger Games takes place in a dystopian society formally known as the United States now called Panem. The new society has been broken up into 12 districts with each district producing a specific good. ARGs & Campaigns Viral Marketing Viral News LionsgateThe Hunger Games
“Avatar” Twitter Buzz Continues, Dominates New Releases March 29, 2010April 7, 2010Fifteen weeks after it was released, Avatar continues to dominate movie-related tweets. Trendrr, which follows the popularity of twitter phrases, shows Avatar consistently beating other films in their overall buzz on Twitter. This reiterates Avatars enormous success in the box office, as people continue to chat about the film. Check… Read More
Making Augmented Reality a Marketing Success December 7, 2009December 7, 2009You might not have noticed, but augmented reality is growing at a rapid pace when it comes to the bleeding edge of technology. As such, advertising companies are trying to keep up, trying to be cool hip young kids. But, they need to watch out, because with new technology there… Read More
Massive “Star Trek Into Darkness” Domestic Marketing Push Starting Next Week! April 10, 2013April 10, 2013Over the past couple of weeks, we’ve seen big international marketing operations for several of this summer’s big blockbusters, including Star Trek Into Darkness. TrekMovie has come across some information that suggests that Paramount is getting ready to shift its focus and start promoting the film more here in the… Read More