“Tower Heist” Facebook App Lets You Steal Facebook Credits Dan Koelsch, October 16, 2011October 16, 2011 Universal Pictures’ Tower Heist is an action comedy about workers of a high-rise who conspire to steal $20 million from their employer who swindled them out of their life-savings. You can start your own heist on Facebook with the film’s Heist It Back Facebook App. Get the details after the break. There are one million Facebook credits up for grab, and you can easily steal some for doing even simple tasks. This official press release sums it up pretty tightly in this snippet:Fans are rewarded with Facebook Credits when they click a “Heist” button, get their friends to join the heist, or share a story of how they got their own brand of payback. Facebook Credits received through the “Heist it Back” promotion will be immediately deposited into the user’s Facebook account, and can be used in Facebook games and apps to buy virtual goods.So, get your Facebook fortune and blow it on Farmville supplies!Tower Heist, directed by Brett Ratner, is in theaters nationwide November 4th. The film’s star-studded ensemble cast includes Ben Stiller, Eddie Murphy, Casey Affleck, Alan Alda, Matthew Broderick, Judd Hirsch, Téa Leoni, Michael Peña, and Gabourey Sidibe. Follow the film on Facebook, Twitter, and YouTube. Social Networks Viral Marketing FacebookTower Heist
“Robocop” Remake Goes Viral With OmniCorp Website July 7, 2012We’ve seen almost nothing from the 2013 Robocop remake that stars Gary Oldman, Samuel L. Jackson, and Joel Kinnaman as the title character. Fortunately, MGM is changing that with a new viral website for OmniCorp, the company featured in the original series and now the reboot. Hit the jump for… Read More
“Oz The Great & Powerful” Interview: James Franco, Mila Kunis, & Joey King Talk Sam Raimi’s World of Oz March 6, 2013March 6, 2013Sam Raimi‘s Oz The Great and Powerful opens this weekend in 3D and it’s one of the very few films that get’s 3D right. Something that Raimi had explained in our last interview. In this one James Franco talks about what it was like for him to reunite with the… Read More
Fassbender and McAvoy Answer Fans’ Questions In Latest “X-Perts” May 21, 2011While today’s biggest viral news concerns the awesome first look at Bane in 2012’s The Dark Knight Rises, this summer’s batch of films is hardly shying away from their own marketing efforts. It is hard to believe, but X-Men: First Class is two weeks from release, and their popular X-Perts… Read More