“Tower Heist” Facebook App Lets You Steal Facebook Credits Dan Koelsch, October 16, 2011October 16, 2011 Universal Pictures’ Tower Heist is an action comedy about workers of a high-rise who conspire to steal $20 million from their employer who swindled them out of their life-savings. You can start your own heist on Facebook with the film’s Heist It Back Facebook App. Get the details after the break. There are one million Facebook credits up for grab, and you can easily steal some for doing even simple tasks. This official press release sums it up pretty tightly in this snippet:Fans are rewarded with Facebook Credits when they click a “Heist” button, get their friends to join the heist, or share a story of how they got their own brand of payback. Facebook Credits received through the “Heist it Back” promotion will be immediately deposited into the user’s Facebook account, and can be used in Facebook games and apps to buy virtual goods.So, get your Facebook fortune and blow it on Farmville supplies!Tower Heist, directed by Brett Ratner, is in theaters nationwide November 4th. The film’s star-studded ensemble cast includes Ben Stiller, Eddie Murphy, Casey Affleck, Alan Alda, Matthew Broderick, Judd Hirsch, Téa Leoni, Michael Peña, and Gabourey Sidibe. Follow the film on Facebook, Twitter, and YouTube. Social Networks Viral Marketing FacebookTower Heist
Final 3rd Part of TRON: Legacy Banner Revealed November 5, 2010November 5, 2010On Tuesday, the first of three posters were revealed that make up one big TRON: Legacy banner. After the second was released on Wednesday, the film’s Facebook claimed they would post the last poster once they reached 200,000 fans. While they are stil 20,000 off their goal, the UK page… Read More
New Inception Viral Website Includes Dream Machine, Leads To New Game April 5, 2010June 12, 2010With the release of Christopher Nolan’s thriller Inception drawing closer, the mysterious film has to find a way to connect to people, so they will bother to see it in theaters. There’s also that viral campaign they seem to be trying to do. This weekend we got more information about… Read More
ARGs & Campaigns Become A Receiver With “The Giver” Interactive Contest May 9, 2014For the release of The Giver, The Weinstein company has rolled out an immersive viral campaign that takes fans to different platforms in order to reflect the themes of the movie. What’s super awesome about these sites is that they take social media and use it as a tool to… Read More