“Tower Heist” Facebook App Lets You Steal Facebook Credits Dan Koelsch, October 16, 2011October 16, 2011 Universal Pictures’ Tower Heist is an action comedy about workers of a high-rise who conspire to steal $20 million from their employer who swindled them out of their life-savings. You can start your own heist on Facebook with the film’s Heist It Back Facebook App. Get the details after the break. There are one million Facebook credits up for grab, and you can easily steal some for doing even simple tasks. This official press release sums it up pretty tightly in this snippet:Fans are rewarded with Facebook Credits when they click a “Heist” button, get their friends to join the heist, or share a story of how they got their own brand of payback. Facebook Credits received through the “Heist it Back” promotion will be immediately deposited into the user’s Facebook account, and can be used in Facebook games and apps to buy virtual goods.So, get your Facebook fortune and blow it on Farmville supplies!Tower Heist, directed by Brett Ratner, is in theaters nationwide November 4th. The film’s star-studded ensemble cast includes Ben Stiller, Eddie Murphy, Casey Affleck, Alan Alda, Matthew Broderick, Judd Hirsch, Téa Leoni, Michael Peña, and Gabourey Sidibe. Follow the film on Facebook, Twitter, and YouTube. Social Networks Viral Marketing FacebookTower Heist
Bryan Singer Takes Fans’ Questions As Part Of Facebook’s “X-Perts” Series March 17, 2011We have known for a while that 20th Century Fox was looking to use Facebook as a primary vehicle to market their upcoming X-Men: First Class. Since launching the trailer last month, the page has served as a hub for all things related to the film, including exclusive photos. Today… Read More
ViralCast #28: Exclusive Chat With Repo Men Runners and Mike Selinker March 7, 2010October 18, 2011In this very special edition of ViralCast, Scott, Iain and I chat with Mike Selinker, President of Lone Shark Games. We also had the very rare oppurtunity to chat with two of the runners, Ciji and Alex, from the Repo Men hunt. In addition, I talked to RepoChip and Lrkr… Read More
Formulate Your Very Own “Escape Plan” With This Infographic September 24, 2013In the upcoming action/thriller Escape Plan, Sylvester Stallone plays Ray Breslin, the world’s foremost authority on structural security. After being wrongfully imprisoned, Ray’s only hope of escaping the most protected and fortified prison ever built is to formulate the perfect escape plan. Learn how to formulate your own ultimate escape… Read More