Universal Buys “Grim Night” After Trailer Goes Viral Michael Lee, October 27, 2011October 27, 2011 You know your work never goes unnoticed when you have studios vying for your indie work. That’s what happen when Universal won the rights to Brandon Bestenheider and Allen Bey’s Grim Night. Basically the films is about two people who lock themselves in their homes in an effort to hide from creatures called Grims. But how exactly did a small indie trailer like this one end up in the hands of a major studio like Universal? Hit the jump to find out.Bestendeider and Bey along with producers Bryan Bertino (The Strangers) and Adrienne Brittle took a slightly unusual (but apparently effective) approach to the sale, releasing a trailer late last week to pique industry and public interest in the movie.Universal is taking a page from Paramount’s playbook when they marketed Paranormal Activity and judging by it’s success, the studio also wants a piece of the pie. But releasing the trailer was only a small part of their plan. The four waited for the Paranormal Activity 3 to make its predictable success last weekend in hopes that it pique Universal’s interest.The trailer went viral thanks in part to some horror sites which then lead Universal to make a six/seven figured deal for distribution rights. News Viral Marketing Viral Videos Alley BeyBrandon BestenheiderGrim NightUniversal
Jonah Hill and Channing Tatum Compete In Twitter Challenge For “21 Jump Street” October 31, 2011The film adaptation of the Johnny Depp 80s television show 21 Jump Street opens in March, but the public has yet to see a trailer. Stars Jonah Hill and Channing Tatum look to change that, but they are making a competition out of it. Whichever actor gets the most Twitter… Read More
Watch Episode 2 of “The Beauty Inside” August 23, 2012Toshiba and Intel’s social film The Beauty Inside debuted its second episode today. Learn more about the project and how you can get involved by checking out their Facebook page, and watch the episode after the jump. Read More
Piranha 3-D Viral Updates June 1, 2010September 3, 2010A while back we mentioned the NSFW viral site linked to the Piranha 3-D film, and it has since then been updated. Not only are we still mentioning it’s NSFW, but we’re letting you know of some updates to the site. Including the greatest line ever muttered in a viral… Read More