Universal Buys “Grim Night” After Trailer Goes Viral Michael Lee, October 27, 2011October 27, 2011 You know your work never goes unnoticed when you have studios vying for your indie work. That’s what happen when Universal won the rights to Brandon Bestenheider and Allen Bey’s Grim Night. Basically the films is about two people who lock themselves in their homes in an effort to hide from creatures called Grims. But how exactly did a small indie trailer like this one end up in the hands of a major studio like Universal? Hit the jump to find out.Bestendeider and Bey along with producers Bryan Bertino (The Strangers) and Adrienne Brittle took a slightly unusual (but apparently effective) approach to the sale, releasing a trailer late last week to pique industry and public interest in the movie.Universal is taking a page from Paramount’s playbook when they marketed Paranormal Activity and judging by it’s success, the studio also wants a piece of the pie. But releasing the trailer was only a small part of their plan. The four waited for the Paranormal Activity 3 to make its predictable success last weekend in hopes that it pique Universal’s interest.The trailer went viral thanks in part to some horror sites which then lead Universal to make a six/seven figured deal for distribution rights. News Viral Marketing Viral Videos Alley BeyBrandon BestenheiderGrim NightUniversal
New Iron Man 2 Trailer Premieres Tonight March 7, 2010March 8, 2010In December of 2009, Marvel Studios released the teaser trailer for their sequel to 2008’s Iron Man, leaving everyone drooling for more. Finally we were given a second amazing trailer tonight by director Jon Favreau on Jimmy Kimmel Live. Check it out after the break. Read More
Social Networks Help Kickstart “Lucid”, a Movie about a Deadly Virus, Time Travel and Love October 7, 2013With all the independent films being crowdsourced nowadays, it’s always nice to come across an online campaign that exudes the right level of quality, craftsmanship and passion behind a project. The Kickstarter page for the feature film, Lucid, is one of those perfect examples. Find out more info about the… Read More
Marketing For Disney’s “Tangled” Picks Up With Double Rainbow Parody September 8, 2010If Disney’s Tangled, an animated alternative tale of Rapunzel, has proved anything, it’s that Disney has a unique marketing department. So far it’s been all concept art and no new trailers (with actual scenes from the movie) or even tidbits of its musical numbers. Now, seemingly out of nowhere, they… Read More