Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Universal Buys “Grim Night” After Trailer Goes Viral

Michael Lee, October 27, 2011October 27, 2011

You know your work never goes unnoticed when you have studios vying for your indie work. That’s what happen when Universal won the rights to Brandon Bestenheider and Allen Bey’s Grim Night. Basically the films is about two people who lock themselves in their homes in an effort to hide from creatures called Grims. But how exactly did a small indie trailer like this one end up in the hands of a major studio like Universal? Hit the jump to find out.

Bestendeider and Bey along with producers Bryan Bertino (The Strangers) and Adrienne Brittle took a slightly unusual (but apparently effective) approach to the sale, releasing a trailer late last week to pique industry and public interest in the movie.

Universal is taking a page from Paramount’s playbook when they marketed Paranormal Activity and judging by it’s success, the studio also wants a piece of the pie. But releasing the trailer was only a small part of their plan. The four waited for the Paranormal Activity 3 to make its predictable success last weekend in hopes that it pique Universal’s interest.

The trailer went viral thanks in part to some horror sites which then lead Universal to make a six/seven figured deal for distribution rights.

News Viral Marketing Viral Videos Alley BeyBrandon BestenheiderGrim NightUniversal

Post navigation

Previous post
Next post

Related Posts

News

Mysterious Billboard Pops Up For “Agents of S.H.I.E.L.D.” In LA

August 18, 2014August 18, 2014

With the second season of Marvel’s Agents of S.H.I.E.L.D. premiering in September, a mysterious new billboard that promotes the show has popped up on a popular LA intersection. It features the weird alien equation that Agent Coulson was writing at the end of the season finale. Check out the mysterious billboard…

Read More

“The Avengers” Assemble in a New Trailer (Updated)

October 11, 2011October 11, 2011

In July, Marvel Studios attached a teaser of their ultimate superhero flick, The Avengers, after Captain America: The First Avenger. It wasn’t much, just a barrage of quick shots of the team, Nick Fury and SHIELD, and Loki. In September, at Disney’s D23 Expo, Marvel blew the roof off of…

Read More

Music Video: “Love The Way You Lie” With Hobbits

August 18, 2010

Enimem’s hit single “Love The Way You Lie” features Battleship star Rihanna and has a popular yet controversal music video that is sweeping the web. The video stars Megan Fox and Dominic Monaghan as a couple in a tumultuous relationship. Film Drunk happened to notice a similarity to Monaghan’s relationship…

Read More

Comment

  1. Will says:
    October 27, 2011 at 10:47 am

    Yeah, it’s “pique” and not “peak” when you’re talking about piquing someone’s interest. 

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.