Universal Buys “Grim Night” After Trailer Goes Viral Michael Lee, October 27, 2011October 27, 2011 You know your work never goes unnoticed when you have studios vying for your indie work. That’s what happen when Universal won the rights to Brandon Bestenheider and Allen Bey’s Grim Night. Basically the films is about two people who lock themselves in their homes in an effort to hide from creatures called Grims. But how exactly did a small indie trailer like this one end up in the hands of a major studio like Universal? Hit the jump to find out.Bestendeider and Bey along with producers Bryan Bertino (The Strangers) and Adrienne Brittle took a slightly unusual (but apparently effective) approach to the sale, releasing a trailer late last week to pique industry and public interest in the movie.Universal is taking a page from Paramount’s playbook when they marketed Paranormal Activity and judging by it’s success, the studio also wants a piece of the pie. But releasing the trailer was only a small part of their plan. The four waited for the Paranormal Activity 3 to make its predictable success last weekend in hopes that it pique Universal’s interest.The trailer went viral thanks in part to some horror sites which then lead Universal to make a six/seven figured deal for distribution rights. News Viral Marketing Viral Videos Alley BeyBrandon BestenheiderGrim NightUniversal
“Godzilla” Prequel Comic “Godzilla: Awakening” Hitting Shelves May 7 January 22, 2014With the release of Godzilla just around the corner, marketing should be kicking into high gear for this new iteration of the much-loved kaiju. Today, Legendary Pictures announced the release of a graphic novel before Godzilla opens in theatres. The graphic novel will be titled Godzilla: Awakening and hit stores on… Read More
The Crazies: Planes, Games, and Automobiles February 3, 2010February 3, 2010Since the film comes out in less than three weeks, it’s only fitting that there are more items released in regards to The Crazies. We have a look at some exclusive clips, exclusive pics, and a fun game on the official site that allows you to dig out your best… Read More
“Robocop” Remake Goes Viral With OmniCorp Website July 7, 2012We’ve seen almost nothing from the 2013 Robocop remake that stars Gary Oldman, Samuel L. Jackson, and Joel Kinnaman as the title character. Fortunately, MGM is changing that with a new viral website for OmniCorp, the company featured in the original series and now the reboot. Hit the jump for… Read More