New Viral Site For Stephen King’s “Bag of Bones” Nick Butler, November 10, 2011 A new viral website for A&E’s upcoming two-part miniseries “Bag of Bones,” which is based the Stephen King bestselling novel, was discovered yesterday – and it looks pretty interesting. Dark Score Stories gives you an interactive way to explore the background of some of the main characters, who narrate several images of themselves in a slideshow. It also gives some insight to Dark Score Lake, which acts as the setting of the story. More after the break. The site was created by Campfire, a marketing agency founded by the creators of The Blair Witch Project. That means there’s definitely more to this site than meets the eye. In fact, some have already started finding hidden messages on the site. If you find anything, and we know there’s quite a few goodies to be found, let us know in the comments below.Bag of Bones, starring Pierce Brosnan, Melissa George, and Jason Priestley is set to air December 11th and 12th on A&E. ARGs & Campaigns Viral Marketing Viral News Bag of BonesCampfireStephen KingViral Site
Explore “The Three Flavours Cornetto Trilogy” Tumblr August 11, 2013Briefly: The Three Flavours Cornetto Trilogy consists of the three films Shaun of the Dead, Hot Fuzz, and this summer’s The World’s End. While the films are not connected by plot, they are all directed by Edgar Wright, written by Wright and Simon Pegg, and star Pegg and Nick Frost…. Read More
‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices October 21, 2014October 21, 2014What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger… Read More
Another Transmission Precedes “Man of Steel” Homepage May 21, 2013May 21, 2013Briefly: Last month, the Man of Steel viral campaign got a jolt in the form of a transmission from Zod to Superman. In a similar fashion, the Man of Steel homepage has another transmission when you first enter the site. We have the same static noise, but with “You Are… Read More