New Social Media Website Tout Has Promotions For “American Reunion” and “We Bought a Zoo” Dan Koelsch, November 17, 2011 Tout is a new social media website that acts like a video version of Twitter. You can upload 15 second video status updates to your profile to share around the web, and you can follow profiles that you like. The site seems to be making a big marketing push by teaming up with upcoming major motion pictures. Get the details after the break. The promotion for Universal Pictures’ American Reunion is simple enough. Star Thomas Ian Nicholas asks for your feedback on the film’s trailer in a video on the American Reunion Tout profile. If you reply with your own Tout video, one of the film’s stars could reply back to you.20th Century Fox takes things a bit further with their upcoming drama We Bought A Zoo. As reported by THR, Tout and Fox have teamed up to bring early screenings of the film during the Thanksgiving weekend, a whole month before it officially opens in theaters. Considering this looks to be a family film, this is a smart idea. We’ll update you when there is more information on these screenings, since as of right now there are no details available.It’s a promising start for Tout, which is taking a big risk leaping from text and image-based social networks to a purely video one. Even Shaq is on there. What do you think of Tout? Will you use it, or does it just seem like a gimmick that will fade? Social Networks Viral Marketing American ReunionToutWe Bought a Zoo
Alice in Wonderland Facebook Viral November 12, 2009November 12, 2009I’m not a big fan of Tim Burton’s, but whenever he has a project coming out, it certainly gets a lot of buzz. His latest film, Alice in Wonderland, is no different. Burton’s unique visual style always draws attention and with Alice, Disney is using it to their advantage. In… Read More
2012: News We Can Use? September 11, 2009September 11, 2009A while back, I mentioned that was there a possibility of more viral sites based on the 2012 campaign. This being from the pyramids that were given to those who completed the leadership testing. Well, not to toot my own horn, but…… TOOT! Charlie Frost tweeted as well as posted… Read More
“Real Steel” Starts a Viral Campaign March 15, 2011June 16, 2011Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at… Read More
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