Mysterious Hard Copy Report Found on “The Girl with the Dragon Tattoo” Viral Site Michael Lee, December 6, 2011December 6, 2011 If any of you can actually recall what Hard Copy was, then this report is for you. No, the news broadcast that sensationalized and sometimes over-dramatized reports with graphic depictions of death isn’t coming back to report today’s horrific news. Instead Hard Copy has come back for The Girl with the Dragon Tattoo viral. Hit the jump to see the details of the latest viral video for The Girl with the Dragon Tattoo and updates on both mouth-taped-shut and whatishiddeninsnow.The people behind The Girl with the Dragon Tattoo viral has gone all out with this one. Not only did they use the same storytelling in all segments of Hard Copy, the even used the same opening. The video was discovered on the whatishiddeninsnow site (via cinemablend) and focuses on the murder of Harriet Vanger, a vital plot point of the movie. So choosing Hard Copy as the show to report on Vanger’s death was perfect, because none of the characters were born during the time of Vanger’s disappearance. The video is also an excellent way to prepare for the movie if they haven’t already familiarized themselves with the novels or the Swedish movie adaptations.The latest updates to whatishiddeninsnow has revealed even more flowers, plus Lisabeth’s jacket & ID, Lisabeth’s shirt, plus an actual VHS tape of the Hard Copy segment aforementioned. There are still seven more flowers and two slightly larger items up for grabs. This Girl with the Dragon Tattoo directed by David Fincher, is set to be released on December 21, stars Daniel Craig, Rooney Mara, Christopher Plummer, Stellan Skarsgard, Robin Wright and Joely Richardson. ARGs & Campaigns Viral Marketing Viral News Columbia PicturesMouth-Taped-Shut.comSony PicturesThe Girl with the Dragon Tattoowhatishiddeninsnow
Green Lantern Teaming Up With Doritos For Interactive Campaign May 9, 2011Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in… Read More
Classic Viral: Anchorman’s Sex Panther Cologne January 2, 2010July 18, 201060% of the time, it works every time. For those Anchorman fans out there, you may remember the horrendously funny Sex Panther cologne used by Brian Fantana (Paul Rudd). It was a small bit in the movie, but it has gained a lot of traction in the fan world, as… Read More
We Missed An AGM Heartland Video…On Die Antwoord’s YouTube Channel December 31, 2012We’ve been following Neill Blomkamp’s pet viral project AGM Heartland since the first video came to light in 2010. So far we had only found two videos that are definitely part of the project, along with one that has a slight chance of being connected. However, reader Jeremey (who joined… Read More