Mysterious Hard Copy Report Found on “The Girl with the Dragon Tattoo” Viral Site Michael Lee, December 6, 2011December 6, 2011 If any of you can actually recall what Hard Copy was, then this report is for you. No, the news broadcast that sensationalized and sometimes over-dramatized reports with graphic depictions of death isn’t coming back to report today’s horrific news. Instead Hard Copy has come back for The Girl with the Dragon Tattoo viral. Hit the jump to see the details of the latest viral video for The Girl with the Dragon Tattoo and updates on both mouth-taped-shut and whatishiddeninsnow.The people behind The Girl with the Dragon Tattoo viral has gone all out with this one. Not only did they use the same storytelling in all segments of Hard Copy, the even used the same opening. The video was discovered on the whatishiddeninsnow site (via cinemablend) and focuses on the murder of Harriet Vanger, a vital plot point of the movie. So choosing Hard Copy as the show to report on Vanger’s death was perfect, because none of the characters were born during the time of Vanger’s disappearance. The video is also an excellent way to prepare for the movie if they haven’t already familiarized themselves with the novels or the Swedish movie adaptations.The latest updates to whatishiddeninsnow has revealed even more flowers, plus Lisabeth’s jacket & ID, Lisabeth’s shirt, plus an actual VHS tape of the Hard Copy segment aforementioned. There are still seven more flowers and two slightly larger items up for grabs. This Girl with the Dragon Tattoo directed by David Fincher, is set to be released on December 21, stars Daniel Craig, Rooney Mara, Christopher Plummer, Stellan Skarsgard, Robin Wright and Joely Richardson. ARGs & Campaigns Viral Marketing Viral News Columbia PicturesMouth-Taped-Shut.comSony PicturesThe Girl with the Dragon Tattoowhatishiddeninsnow
“Super 8” Standees Provide Links to Editing Room Clips May 18, 2011Just over a week ago, we told you about the Super 8 theater standees that play the trailer inside. Now we know that is not all they show. Learn how theater marketing is helping to advance the ARG. Read More
2012: Soren Ulfert Has a New Blog and He’s Pissed! September 22, 2009September 22, 2009For those following the 2012 viral campaign, you’ll know that Soren Ulfert was the Communications Director at the Institute for Human Continuity until last week. We all knew something was brewing when Ulfert “resigned” from the IHC, and we were right. After a few days of silence, Ulfert is back,… Read More
“Prometheus” Viral Site Updates; Investors Can Now Register March 5, 2012March 21, 2012Last week, the web was buzzing about a viral video released by TED that appeared to be the beginning of a viral campaign for Ridley Scott’s Alien prequel, Prometheus. A website was also launched, Weyland Industries, that said anyone interested in becoming an investor would have the opportunity to do… Read More