There Is Still Hope For A Viral Campaign for “The Dark Knight Rises” Dan Koelsch, December 7, 2011 When we last talked about the potential for a viral campaign for The Dark Knight Rises in June, things didn’t look too good. 42 Entertainment, the company behind The Dark Knight‘s Why So Serious? campaign, was not on board, and nothing seemed to be imminent. Now it’s December, and we still have not seen any viral marketing for TDKR, and there is still no word of 42E being involved. However, there could be some hope on the horizon. Click the jump to find out more. The Wrap interviewed Warner Bros. Motion Pictures President Jeff Robinov, and he talked a bit about the film’s marketing plans.He wouldn’t disclose much more about the studio’s marketing strategy for its key tentpole franchise. But he did say that, like “The Dark Knight,” its successor’s “marketing strategy will definitely evolve,” Robinov said.The film’s theatrical release is just seven months away, so if Warner Bros. wants to get even close to the scale of their campaign for The Dark Knight, they better get going. What do you think? Will Warner Bros. even try to do a viral campaign, and if they do, can they pull it off without 42 Entertainment? Give us your thoughts in the comments below.Thanks to Steve Szyndrowski for the heads up. Viral Marketing The Dark Knight Rises
Viral Video Round Up: The Dark Knight Rises, Star Wars, Jim Henson, Samuel L. Jackson, And More! January 29, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
New “Prometheus” Viral Video Give Us A Look At Janek Prepping For Duty September 9, 2012September 9, 2012Prometheus had a very strange, but effective viral campaign leading up to its release. However, the marketing didn’t stop. If you sat through the credits, viewers spotted a message which lead to a new page on the Weyland Industries website. The film is scheduled to be released on home media… Read More
Follow the White Rabbit December 2, 2009December 2, 2009Although it sounds like a Jefferson Starship song, it’s not. In fact, you’ll not only be following a white rabbit, you’ll be following 50 of them! All set loose on the streets and subways of NYC during Friday’s morning commute. As part of a marketing campaign for Syfy’s upcoming Alice,… Read More
Yea right, “evolve”, sure… I think that just means more clues to posters. Let’s see a viral…Update: Oh crap, oh wait! That was quick, well timed on your part Movie Viral… Now some sort of TDKR viral is underway, but what the heck is this? Just documents? http://www.firstshowing.net/2011/first-tidbits-of-the-dark-knight-rises-viral-found-in-a-cia-bulletin/