There Is Still Hope For A Viral Campaign for “The Dark Knight Rises” Dan Koelsch, December 7, 2011 When we last talked about the potential for a viral campaign for The Dark Knight Rises in June, things didn’t look too good. 42 Entertainment, the company behind The Dark Knight‘s Why So Serious? campaign, was not on board, and nothing seemed to be imminent. Now it’s December, and we still have not seen any viral marketing for TDKR, and there is still no word of 42E being involved. However, there could be some hope on the horizon. Click the jump to find out more. The Wrap interviewed Warner Bros. Motion Pictures President Jeff Robinov, and he talked a bit about the film’s marketing plans.He wouldn’t disclose much more about the studio’s marketing strategy for its key tentpole franchise. But he did say that, like “The Dark Knight,” its successor’s “marketing strategy will definitely evolve,” Robinov said.The film’s theatrical release is just seven months away, so if Warner Bros. wants to get even close to the scale of their campaign for The Dark Knight, they better get going. What do you think? Will Warner Bros. even try to do a viral campaign, and if they do, can they pull it off without 42 Entertainment? Give us your thoughts in the comments below.Thanks to Steve Szyndrowski for the heads up. Viral Marketing The Dark Knight Rises
Tron Night Footage Reviewed and Interview with “Legacy” Writers October 28, 2010October 18, 2011Tron Night 2010 may be tonight, but Disney staff and select press got an advanced screening this morning of the 24 minute preview for Tron Legacy. We also got to talk to Legacy writers Edward Kitsis and Adam Horowitz (Felicity, LOST) in a roundtable setting. Listen to the audio from… Read More
Viral Video For Sundance Sci-Fi Favorite “The Signal” Asks If You’re Agitated March 18, 2014March 19, 2014A recent string of websites and videos have been posing questions to the viewer. Under The Skin has been asking us when was the last time we touched someone. Now the 2014 Sundance Film Festival hit The Signal is also posing a question to you, except it’s not as touchy…. Read More
Contest: Win an Avengers Sweatshirt and Flash Drive! April 21, 2012April 24, 2012Marvel’s The Avengers opens in US theaters in less than two weeks. To celebrate, we have a contest where you can win a size small zip-up Avengers sweatshirt and a 1GB S.H.I.E.L.D. USB flash drive! Get the details after the break. Read More
Yea right, “evolve”, sure… I think that just means more clues to posters. Let’s see a viral…Update: Oh crap, oh wait! That was quick, well timed on your part Movie Viral… Now some sort of TDKR viral is underway, but what the heck is this? Just documents? http://www.firstshowing.net/2011/first-tidbits-of-the-dark-knight-rises-viral-found-in-a-cia-bulletin/