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The Latest Viral News for Films and Beyond!

There Is Still Hope For A Viral Campaign for “The Dark Knight Rises”

Dan Koelsch, December 7, 2011

When we last talked about the potential for a viral campaign for The Dark Knight Rises in June, things didn’t look too good. 42 Entertainment, the company behind The Dark Knight‘s Why So Serious? campaign, was not on board, and nothing seemed to be imminent. Now it’s December, and we still have not seen any viral marketing for TDKR, and there is still no word of 42E being involved. However, there could be some hope on the horizon. Click the jump to find out more.

The Wrap interviewed Warner Bros. Motion Pictures President Jeff Robinov, and he talked a bit about the film’s marketing plans.

He wouldn’t disclose much more about the studio’s marketing strategy for its key tentpole franchise. But he did say that, like “The Dark Knight,” its successor’s “marketing strategy will definitely evolve,” Robinov said.

The film’s theatrical release is just seven months away, so if Warner Bros. wants to get even close to the scale of their campaign for The Dark Knight, they better get going. What do you think? Will Warner Bros. even try to do a viral campaign, and if they do, can they pull it off without 42 Entertainment? Give us your thoughts in the comments below.

Thanks to Steve Szyndrowski for the heads up.

Viral Marketing The Dark Knight Rises

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Comments (4)

  1. Alex Billington says:
    December 7, 2011 at 1:02 pm

    Yea right, “evolve”, sure… I think that just means more clues to posters. Let’s see a viral…

    Update: Oh crap, oh wait! That was quick, well timed on your part Movie Viral… Now some sort of TDKR viral is underway, but what the heck is this? Just documents?
    http://www.firstshowing.net/2011/first-tidbits-of-the-dark-knight-rises-viral-found-in-a-cia-bulletin/

  2. Pingback: Has “The Dark Knight Rises” Viral Campaign Begun? | MovieViral
  3. Guest says:
    December 7, 2011 at 3:57 pm

    And just a few minutes later, the viral campaign began. And you were proven wrong. 

  4. Pingback: THE DARK KNIGHT RISES Viral Campaign Begins? | Celebrity Gossip

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