There Is Still Hope For A Viral Campaign for “The Dark Knight Rises” Dan Koelsch, December 7, 2011 When we last talked about the potential for a viral campaign for The Dark Knight Rises in June, things didn’t look too good. 42 Entertainment, the company behind The Dark Knight‘s Why So Serious? campaign, was not on board, and nothing seemed to be imminent. Now it’s December, and we still have not seen any viral marketing for TDKR, and there is still no word of 42E being involved. However, there could be some hope on the horizon. Click the jump to find out more. The Wrap interviewed Warner Bros. Motion Pictures President Jeff Robinov, and he talked a bit about the film’s marketing plans.He wouldn’t disclose much more about the studio’s marketing strategy for its key tentpole franchise. But he did say that, like “The Dark Knight,” its successor’s “marketing strategy will definitely evolve,” Robinov said.The film’s theatrical release is just seven months away, so if Warner Bros. wants to get even close to the scale of their campaign for The Dark Knight, they better get going. What do you think? Will Warner Bros. even try to do a viral campaign, and if they do, can they pull it off without 42 Entertainment? Give us your thoughts in the comments below.Thanks to Steve Szyndrowski for the heads up. Viral Marketing The Dark Knight Rises
LOST: The Opening 4 Minutes of Season 6 January 29, 2010January 31, 2010ABC’s LOST is premiering its 6th and final season on February 2nd, 2010 at 8/7c and after the amazing cliff hanger of season 5, LOST fans have taken to the Internet to speculate what is happening, discuss previous seasons and episodes, and to argue over what will happen in season… Read More
Men in Black III: Follow Bugeyes On New Website April 22, 2012Are you one of the few people still following the Men in Black III viral campaign? If you are a bit confused by “The Men in Black Suits Are Real” Experience, then you’re in luck. Columbia Pictures has created a website that provides a flowchart to get you up to… Read More
Tweet to Unlock New “Les Misérables” Character Art October 10, 2012October 10, 2012We’re about two months away from Tom Hooper’s adaptation of one of the most beloved musicals of all-time, Les Misérables. Today, you can help unlock a new piece of promotional artwork from the film by simply sending a tweet. Find out more after jump! Read More
Yea right, “evolve”, sure… I think that just means more clues to posters. Let’s see a viral…Update: Oh crap, oh wait! That was quick, well timed on your part Movie Viral… Now some sort of TDKR viral is underway, but what the heck is this? Just documents? http://www.firstshowing.net/2011/first-tidbits-of-the-dark-knight-rises-viral-found-in-a-cia-bulletin/