Operation Early Bird Leads to Early Screenings of “The Dark Knight Rises” Prologue Caleb Hamilton, December 9, 2011December 9, 2011 Earlier this week, two mysterious CIA documents were “leaked” online. It was quickly revealed that these had something to do with The Dark Knight Rises. A third document, tweeted out yesterday by The Fire Rises, mentioned a black ops mission called “Operation Early Bird”. This lead to the discovery of a website and a countdown, which ended today. So what exactly is Operation Early Bird? Hit the jump to find out.When the countdown clock hit zero, a blank map appeared at the Operation Early Bird website. Below the map you can enter coordinates. But there were no hints as to where to find the coordinates or what would happen when entered.Several people found that if you head over to the film’s official website, an audio clip plays which gives out coordinates to enter at the Operation Early Bird site. Once entered, a location on the map is covered with a little green dot. From there, you can go to Gofobo to reserve passes for an “early” (it’s at 10 PM) screening of the opening sequence of The Dark Knight Rises next Tuesday, December 13th. This event follows a press screening held last night at Universal Studios: Hollywood, where director Christopher Nolan introduced the sequence. Next week’s event also gives more people a chance to see the footage since it is only playing before Mission: Impossible-Ghost Protocol at 42 IMAX theaters across the U.S., Canada and the U.K.The Dark Knight Rises hits theaters and IMAX July 20th, 2012! ARGs & Campaigns Viral Marketing Operation Early BirdscreeningThe Dark Knight RisesWarner Bros
Mad Men Parodies: Emmy Commercials and Don Draper’s College Orientation August 23, 2010August 23, 2010This seems to be the Summer of Mad Men, as the show is popping up everywhere. The Emmys are coming up this Sunday, and late night talk show host (and former laugher during SNL skits) Jimmy Fallon is hosting. To promote the television award show, NBC has two commercials with… Read More
Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights September 9, 2011September 9, 2011Earlier this week, Disney sent out press kits for their upcoming robot boxing movie Real Steel, starring Hugh Jackman. These press kits had a note in them from a group called The Underworld, which turns out to be part of the viral campaign the film has been running. As the… Read More
Can You Kick Ass? New Contest Announced February 12, 2010February 13, 2010Ever dreamed of becoming a superhero? Well,Kick-Ass is offering you the chance to become one on Facebook. Lionsgate has launched the “Become a Superhero “contest to mark the launch of the film, and is giving you the opportunity to upload your photo, create your superhero pose, and launch your name… Read More