Operation Early Bird Leads to Early Screenings of “The Dark Knight Rises” Prologue Caleb Hamilton, December 9, 2011December 9, 2011 Earlier this week, two mysterious CIA documents were “leaked” online. It was quickly revealed that these had something to do with The Dark Knight Rises. A third document, tweeted out yesterday by The Fire Rises, mentioned a black ops mission called “Operation Early Bird”. This lead to the discovery of a website and a countdown, which ended today. So what exactly is Operation Early Bird? Hit the jump to find out.When the countdown clock hit zero, a blank map appeared at the Operation Early Bird website. Below the map you can enter coordinates. But there were no hints as to where to find the coordinates or what would happen when entered.Several people found that if you head over to the film’s official website, an audio clip plays which gives out coordinates to enter at the Operation Early Bird site. Once entered, a location on the map is covered with a little green dot. From there, you can go to Gofobo to reserve passes for an “early” (it’s at 10 PM) screening of the opening sequence of The Dark Knight Rises next Tuesday, December 13th. This event follows a press screening held last night at Universal Studios: Hollywood, where director Christopher Nolan introduced the sequence. Next week’s event also gives more people a chance to see the footage since it is only playing before Mission: Impossible-Ghost Protocol at 42 IMAX theaters across the U.S., Canada and the U.K.The Dark Knight Rises hits theaters and IMAX July 20th, 2012! ARGs & Campaigns Viral Marketing Operation Early BirdscreeningThe Dark Knight RisesWarner Bros
Update to “What Is The #Super8Secret?” June 5, 2011Briefly: We gave you a quick report on Thursday about a mysterious new viral site for the upcoming J.J. Abrams sci-fi thriller, Super 8. A couple of developments have been made in the story. First, a date and time have been set for the “Super 8 Secret” to be revealed… Read More
“Silicon Valley” Landing Page Is A Hilariously Effective Marketing Gag April 23, 2014Generally when a marketing team has a technology-based film or show, they would embrace those themes by creating fake websites, landing pages, etc. We’ve seen in it a bit of David Fincher’s The Social Network, and now we are seeing it again for HBO’s latest comedy Silicon Valley. The show… Read More
Viral Video: Top 5 Movies About Making Movies April 21, 2010YouTube user JamesNintendoNerd has gained almost half a million subscribers and over 150 million video views thanks to their unique reviews of classic video games, as well as their Top 10 lists for movie elements. Now James has a pretty in-depth list that chronicles his top 5 favorite films that… Read More