Universal Studios’ Transformers Ride Gets Viral Website Dan Koelsch, February 4, 2012 Universal Studios Hollywood doesn’t have that many rides, but they are looking to change that with “Transformers: The Ride 3D”, set to open in May of this year. To help promote the new ride, Universal Studios has created a viral website and social media game. Get the details after the break. Go to PrepareForBattle.com to enlist via your Facbook account. Once you have signed up, you get a welcome video message from General Morshower (played by actor Glenn Morshower just like in the film series). Watch it below.The goal is to increase your military ranking with points. The grand prize is a trip to Universal Studios Hollywood to be one of the first to ride the attraction, and there are prizes for the top 100 people, so if you stick with the game, there’s a good chance you can win at least a Transformers toy or something. You get points for recruiting others to the game and other tasks, so get started!Try out the Prepare for Battle game, and let us know what you think of it in the comments below! Thanks to Steve Kidd for the heads up. Viral Marketing Tranformers: The Ride 3DTransformers
Can You Kick Ass? New Contest Announced February 12, 2010February 13, 2010Ever dreamed of becoming a superhero? Well,Kick-Ass is offering you the chance to become one on Facebook. Lionsgate has launched the “Become a Superhero “contest to mark the launch of the film, and is giving you the opportunity to upload your photo, create your superhero pose, and launch your name… Read More
Trayvon Martin Case Affects Marketing For Fox’s “Neighborhood Watch” March 28, 2012March 28, 2012You might not think that the public discourse on the Trayvon Martin shooting would have much impact on Hollywood, but there has been an unexpected result. 20th Century Fox has had to change their marketing for their upcoming sci-fi comedy Neighborhood Watch. Get the details after the jump. Read More
Tron Legacy Officially To Return to Comic-Con June 17, 2010This is one we saw coming from a mile away, but it’s nice to get the official word. Disney is bringing back Tron Legacy to San Diego Comic-Con 2010, this time with a panel that promises surprise guests. Read the complete press release after the break. Read More